This document discusses how companies can use data and personalization to improve user experiences on their websites. It provides examples of how Amazon and Facebook personalize experiences for individual users based on their data. The document also discusses challenges around data use, such as excessive ad retargeting and identity theft. It promotes the idea that data is valuable for personalization when used appropriately and gives an overview of how the company Monetate works to help clients optimize websites using A/B testing and personalized experiences.
Nate Cooper is giving a presentation on getting started with WordPress. He will cover what WordPress is, how to set it up, navigating the dashboard, working with pages and posts, themes, plugins, and backing up and updating WordPress. The presentation encourages questions throughout and provides contact information at the end for attendees who have additional questions after the session.
The document summarizes the current and future state of identity theft. It discusses how identity theft currently costs billions annually in the US through various fraud types like credit card, tax return, medical, and child identity fraud. It also notes that small businesses are often vulnerable targets. The future state predicts that by 2017, identity theft will impact every aspect of life as criminals target organizations, mobile devices, social media, documents, bank accounts, and more to steal identities. Recommendations include increasing education, law enforcement resources, and privacy regulations to address the evolving crime.
jQuery Mobile is the easiest way to go from web to mobile. It can be used for internet application or serve as the UI for PhoneGap applications. Here is a fast pace introduction to jQuery Mobile.
The document discusses using data and analytics to understand customers. It describes common analytics platforms like Google Analytics and Piwik and how they can be used to analyze website and app usage. The document also discusses how A/B testing can be used to test different design variations and optimize elements like images, text, pricing to improve user engagement and conversions based on data collected. It provides examples of how the Obama campaign extensively used A/B testing to improve donation and signup conversions.
In this presentation, Mike walks through the philosophical shift of treating the servers that you have in-house as if they were part of a “cloud” and disposable, and then jumps into a technical demonstration of how to actually tear down and reconstruct your infrastructure at a moment’s notice.
Being agile while standing in a waterfallMike Edwards
The document discusses agile principles and practices. It provides examples of successful agile projects and emphasizes the importance of principles over processes. Regular retrospectives and improvements are encouraged to continuously enhance performance. Focus is placed on delivering value to customers, responding to change, building high-performing teams, and keeping status reports transparent.
This document discusses tools and strategies for real estate professionals to utilize technology effectively in their business. It covers various devices like computers, smartphones, tablets and cameras that agents can use. It also discusses software, cloud services, apps and how they can help with tasks like client and lead management, marketing, presentations and staying up-to-date. The document emphasizes the importance of skills like learning to use technology properly, utilizing tools to create paperless transactions and adapting to the needs and expectations of tech-savvy consumers.
Nate Cooper is giving a presentation on getting started with WordPress. He will cover what WordPress is, how to set it up, navigating the dashboard, working with pages and posts, themes, plugins, and backing up and updating WordPress. The presentation encourages questions throughout and provides contact information at the end for attendees who have additional questions after the session.
The document summarizes the current and future state of identity theft. It discusses how identity theft currently costs billions annually in the US through various fraud types like credit card, tax return, medical, and child identity fraud. It also notes that small businesses are often vulnerable targets. The future state predicts that by 2017, identity theft will impact every aspect of life as criminals target organizations, mobile devices, social media, documents, bank accounts, and more to steal identities. Recommendations include increasing education, law enforcement resources, and privacy regulations to address the evolving crime.
jQuery Mobile is the easiest way to go from web to mobile. It can be used for internet application or serve as the UI for PhoneGap applications. Here is a fast pace introduction to jQuery Mobile.
The document discusses using data and analytics to understand customers. It describes common analytics platforms like Google Analytics and Piwik and how they can be used to analyze website and app usage. The document also discusses how A/B testing can be used to test different design variations and optimize elements like images, text, pricing to improve user engagement and conversions based on data collected. It provides examples of how the Obama campaign extensively used A/B testing to improve donation and signup conversions.
In this presentation, Mike walks through the philosophical shift of treating the servers that you have in-house as if they were part of a “cloud” and disposable, and then jumps into a technical demonstration of how to actually tear down and reconstruct your infrastructure at a moment’s notice.
Being agile while standing in a waterfallMike Edwards
The document discusses agile principles and practices. It provides examples of successful agile projects and emphasizes the importance of principles over processes. Regular retrospectives and improvements are encouraged to continuously enhance performance. Focus is placed on delivering value to customers, responding to change, building high-performing teams, and keeping status reports transparent.
This document discusses tools and strategies for real estate professionals to utilize technology effectively in their business. It covers various devices like computers, smartphones, tablets and cameras that agents can use. It also discusses software, cloud services, apps and how they can help with tasks like client and lead management, marketing, presentations and staying up-to-date. The document emphasizes the importance of skills like learning to use technology properly, utilizing tools to create paperless transactions and adapting to the needs and expectations of tech-savvy consumers.
These slides provide a great overview of BigML's end-to-end workflow for building advanced predictive models, and also highlights the key new features from BigML's Fall 2013 Release.
This document discusses growth hacking and its importance for startups. It defines growth hacking as achieving growth by engineering and writing code. This allows startups to grow without large marketing and sales budgets. The document outlines the growth of Base CRM and provides examples of growth experiments they ran. It discusses setting goals, hypotheses, experiments, analysis and repetition as the key steps for growth hacking. Base CRM's goals included acquisition, engagement and premium conversion. An experiment around onboarding worked well while another did not. The importance of measurement and a growth hacking mindset is also emphasized.
Let’s have a chat about how User Experience (UX), the User Interface (UI) and even Content is important to everything that we interact with. We will talk about examples and ideas from the Analog world to the Digital world, how users interact with them, and how we can implement them into your projects.
The document provides an overview of lean analytics and the lean analytics framework. It discusses using data to build a better business faster and emphasizes measuring movement towards business goals. Key aspects of lean analytics discussed include identifying the right metrics that are clear, comparable, tied to the business model, and actionable. The document also covers topics like causality, cohorts, segmentation, A/B testing, and using the right metrics to iterate a product to fit the market.
Keynote presentation from Darren Winterford, Director of Creative Licence Digital at a recent Google Publishing event. Details recent mobile statistics with a focus on Australia. Also details various considerations when developing mobile websites and example work.
Kathryn Presner, an Automattic Happiness Engineer and web designer, gave a presentation on WordPress for beginners. The presentation introduced WordPress and covered topics like blogs, CMS, themes, plugins, widgets, and resources for learning WordPress. Hands-on practice with WordPress was also part of the presentation.
HIDDEN GEMS IN PBCS—THE BENEFITS THEY DON’T TELL YOU ABOUTKyle Goodfriend
This document summarizes a presentation about hidden gems and benefits in Oracle Planning and Budgeting Cloud Service (PBCS) that are often overlooked. It discusses features like resetting environments to fix issues, allowing users to manage their own mapping through smart lists, improved methods for managing artifact migration between environments within PBCS instead of external tools, using EPM Automate to easily synchronize environments, and stress testing calculations. It also covers debugging calculations, evaluating calculation performance through logs, and masking data for testing purposes without exposing sensitive information.
This document summarizes a presentation about improving mobile site performance. The presentation covered why front-end performance is important, especially for mobile sites where front-end loading time accounts for a higher percentage of total loading time compared to desktop sites. It discussed ways to improve performance such as minimizing assets through techniques like image compression, JavaScript minification, and responsive images. The presentation also covered topics like round trip time, parallel connections, and ways to reduce loading time through techniques like gzip compression and bundling assets.
This document outlines Karl Groves' presentation on accessibility testing techniques. It discusses various types of disabilities and challenges they pose on the web. It then covers principles of accessibility, assistive technologies, and different approaches to testing including automated, manual, use case, and usability testing. The rest of the document provides guidance on testing specific types of web content like markup, forms, images, media, navigation, and JavaScript to evaluate accessibility.
The document discusses best practices for designing mobile APIs. It recommends that APIs be designed with mobile constraints in mind, including low power, low bandwidth, and reliance on batteries. The API should focus on providing a good user experience even in changing network conditions. The document advocates for a REST-ish approach using JSON and focusing on resources and actions over objects and methods. It also emphasizes consistency, completeness of payloads, and minimizing roundtrips to reduce latency and data usage.
WebSphere User Group UK: Larger Applications with WorklightAndrew Ferrier
This document discusses building larger applications with IBM Worklight. It covers structuring code, using RESTful services and Worklight adapters, and the development lifecycle. Toolkits like Dojo and frameworks like dojox/app are presented as options for structuring JavaScript code. The benefits of Dojo are highlighted, and views are recommended over multiple HTML pages for mobile applications.
Message Oriented Architecture - Gr8conf US 2013Steve Pember
This deck is a set of slides for a talk I gave at Gr8conf US 2013 in Minneapolis, MN. It discusses the advantages of embracing an SOA or MODA (Message Oriented decoupled Architecture) in order to combat complexity and increase scalability. In particular, it focuses on RabbitMQ as the Message Broker technology.
Using data to guide product developmentMat Clayton
This document discusses using data to guide product development. It recommends analyzing user data and key performance indicators to identify features that correlate with retention. The document advocates continually running A/B tests to evaluate potential product features, noting tests should be fast to implement with minimal impact and visible results. Failure of tests is acceptable as getting results now is better than waiting.
The Rise of BaaS A Utopia for Client-Side DevelopersMarc Manthey
The document discusses the vision of a Backend as a Service (BaaS) that could provide all necessary capabilities for building client-side applications, including data management, user management, security, connectivity, tooling, and hosting, removing the need to build out these capabilities for each application on a case-by-case basis. It outlines the components that would be included in such a comprehensive BaaS and how they could work together holistically to fuel any feature needed by a client-side application. The goal is to create a shared platform that eliminates the costs and limitations of reinventing functionality for each new project.
ATME Travel Marketing Conference - How Big Data, Deep Web & Semantic Technolo...Robert Cole
Travel marketing, and the world in general, will be impacted dramatically by Big Data, the Deep Web and the Semantic Web. This keynote presentation by RockCheetah's Robert Cole at the Association of Travel Marketing Executives annual conference held in Miami on April 17, 2013.
This document summarizes a presentation about converting legacy library data to linked open data to prepare for Web 3.0. It discusses the concepts of linked data and how libraries can contribute by exposing their metadata as linked open data using URIs and RDF. This will allow library data to be interconnected with other open data on the semantic web. The presentation recommends that libraries focus on providing trusted identifiers and infrastructure to enable sharing and connecting data across library collections.
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The document is a presentation about embracing failure in front-end development. It discusses measuring errors and performance metrics over time, using tools like Phantomas to monitor changes, configuring alerts when issues occur, and injecting "chaos" to test resilience. The presentation recommends getting experience with failure before Fridays to avoid being woken by alerts at 3am.
These slides provide a great overview of BigML's end-to-end workflow for building advanced predictive models, and also highlights the key new features from BigML's Fall 2013 Release.
This document discusses growth hacking and its importance for startups. It defines growth hacking as achieving growth by engineering and writing code. This allows startups to grow without large marketing and sales budgets. The document outlines the growth of Base CRM and provides examples of growth experiments they ran. It discusses setting goals, hypotheses, experiments, analysis and repetition as the key steps for growth hacking. Base CRM's goals included acquisition, engagement and premium conversion. An experiment around onboarding worked well while another did not. The importance of measurement and a growth hacking mindset is also emphasized.
Let’s have a chat about how User Experience (UX), the User Interface (UI) and even Content is important to everything that we interact with. We will talk about examples and ideas from the Analog world to the Digital world, how users interact with them, and how we can implement them into your projects.
The document provides an overview of lean analytics and the lean analytics framework. It discusses using data to build a better business faster and emphasizes measuring movement towards business goals. Key aspects of lean analytics discussed include identifying the right metrics that are clear, comparable, tied to the business model, and actionable. The document also covers topics like causality, cohorts, segmentation, A/B testing, and using the right metrics to iterate a product to fit the market.
Keynote presentation from Darren Winterford, Director of Creative Licence Digital at a recent Google Publishing event. Details recent mobile statistics with a focus on Australia. Also details various considerations when developing mobile websites and example work.
Kathryn Presner, an Automattic Happiness Engineer and web designer, gave a presentation on WordPress for beginners. The presentation introduced WordPress and covered topics like blogs, CMS, themes, plugins, widgets, and resources for learning WordPress. Hands-on practice with WordPress was also part of the presentation.
HIDDEN GEMS IN PBCS—THE BENEFITS THEY DON’T TELL YOU ABOUTKyle Goodfriend
This document summarizes a presentation about hidden gems and benefits in Oracle Planning and Budgeting Cloud Service (PBCS) that are often overlooked. It discusses features like resetting environments to fix issues, allowing users to manage their own mapping through smart lists, improved methods for managing artifact migration between environments within PBCS instead of external tools, using EPM Automate to easily synchronize environments, and stress testing calculations. It also covers debugging calculations, evaluating calculation performance through logs, and masking data for testing purposes without exposing sensitive information.
This document summarizes a presentation about improving mobile site performance. The presentation covered why front-end performance is important, especially for mobile sites where front-end loading time accounts for a higher percentage of total loading time compared to desktop sites. It discussed ways to improve performance such as minimizing assets through techniques like image compression, JavaScript minification, and responsive images. The presentation also covered topics like round trip time, parallel connections, and ways to reduce loading time through techniques like gzip compression and bundling assets.
This document outlines Karl Groves' presentation on accessibility testing techniques. It discusses various types of disabilities and challenges they pose on the web. It then covers principles of accessibility, assistive technologies, and different approaches to testing including automated, manual, use case, and usability testing. The rest of the document provides guidance on testing specific types of web content like markup, forms, images, media, navigation, and JavaScript to evaluate accessibility.
The document discusses best practices for designing mobile APIs. It recommends that APIs be designed with mobile constraints in mind, including low power, low bandwidth, and reliance on batteries. The API should focus on providing a good user experience even in changing network conditions. The document advocates for a REST-ish approach using JSON and focusing on resources and actions over objects and methods. It also emphasizes consistency, completeness of payloads, and minimizing roundtrips to reduce latency and data usage.
WebSphere User Group UK: Larger Applications with WorklightAndrew Ferrier
This document discusses building larger applications with IBM Worklight. It covers structuring code, using RESTful services and Worklight adapters, and the development lifecycle. Toolkits like Dojo and frameworks like dojox/app are presented as options for structuring JavaScript code. The benefits of Dojo are highlighted, and views are recommended over multiple HTML pages for mobile applications.
Message Oriented Architecture - Gr8conf US 2013Steve Pember
This deck is a set of slides for a talk I gave at Gr8conf US 2013 in Minneapolis, MN. It discusses the advantages of embracing an SOA or MODA (Message Oriented decoupled Architecture) in order to combat complexity and increase scalability. In particular, it focuses on RabbitMQ as the Message Broker technology.
Using data to guide product developmentMat Clayton
This document discusses using data to guide product development. It recommends analyzing user data and key performance indicators to identify features that correlate with retention. The document advocates continually running A/B tests to evaluate potential product features, noting tests should be fast to implement with minimal impact and visible results. Failure of tests is acceptable as getting results now is better than waiting.
The Rise of BaaS A Utopia for Client-Side DevelopersMarc Manthey
The document discusses the vision of a Backend as a Service (BaaS) that could provide all necessary capabilities for building client-side applications, including data management, user management, security, connectivity, tooling, and hosting, removing the need to build out these capabilities for each application on a case-by-case basis. It outlines the components that would be included in such a comprehensive BaaS and how they could work together holistically to fuel any feature needed by a client-side application. The goal is to create a shared platform that eliminates the costs and limitations of reinventing functionality for each new project.
ATME Travel Marketing Conference - How Big Data, Deep Web & Semantic Technolo...Robert Cole
Travel marketing, and the world in general, will be impacted dramatically by Big Data, the Deep Web and the Semantic Web. This keynote presentation by RockCheetah's Robert Cole at the Association of Travel Marketing Executives annual conference held in Miami on April 17, 2013.
This document summarizes a presentation about converting legacy library data to linked open data to prepare for Web 3.0. It discusses the concepts of linked data and how libraries can contribute by exposing their metadata as linked open data using URIs and RDF. This will allow library data to be interconnected with other open data on the semantic web. The presentation recommends that libraries focus on providing trusted identifiers and infrastructure to enable sharing and connecting data across library collections.
Embracing failure on the front-end: Making better JavaScript apps by learning...Clay Smith
The document is a presentation about embracing failure in front-end development. It discusses measuring errors and performance metrics over time, using tools like Phantomas to monitor changes, configuring alerts when issues occur, and injecting "chaos" to test resilience. The presentation recommends getting experience with failure before Fridays to avoid being woken by alerts at 3am.
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Using Data to Drive User Experiences
1. Using Data to
Drive User
Experiences
Jeff Patti jpatti@monetate.com
Ram Parthasarathy ram@monetate.com
Monday, February 25, 13
2. Personalization
On the web, one size doesn't fit all.
• Demographics
• Behavior
• Device (laptop vs tablet vs phone)
Algorithmic Personalization
•More relevance, reduced noise to useful
information ratio. (eg: your facebook feed)
Monday, February 25, 13
6. User Data is Precious
Every two days, we create as much information as we
did up to 2003.
– Eric Schmidt, then-CEO of Google
Facebook ingests 500+terabytes of new data into their
databases every day.
“If you aren’t taking advantage of big data, then you
don’t have big data, you have just a pile of data,”
- Jay Parikh, VP of infrastructure at Facebook
Monday, February 25, 13
13. We provide the data!
• Personal Info - Name,
DOB, family, education
• Interests and Hobbies
• Physical places visited
• Websites visited
• Contacts on the phone
Monday, February 25, 13
14. They "trust me"
Zuck: Yeah so if you ever need info about anyone at
Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How'd you manage that
one?
Zuck: People just submitted it.
Zuck: I don't know why.
Zuck: They "trust me"
Zuck: Dumb f****.
Monday, February 25, 13
17. A/B Testing
A - original version of website
B - modified version of website
Show each version to different segments of
website visitors and track metrics measuring
performance of visitors
source: visualwebsiteoptimizwer
Monday, February 25, 13
18. Obama Campaign A/B Testing
http://kylerush.net/blog/optimization-at-the-obama-
campaign-ab-testing/
Both Obama campaigns made extensive use of A/B
testing to optimize their websites
Monday, February 25, 13
26. Which Version Won?
Source: visualwebsiteoptimizer.com
Monday, February 25, 13
27. How Monetate Works
change anything, anywhere and
at anytime on a website
Default Page Campaign Delivered Optimized Version
Monday, February 25, 13
28. a smarter testing approach
Optimized
version delivered
Your Default
Page
Fast
(Asynchronous)
change
Campaign rules
applied
ExpressTag fires on
page load
Monday, February 25, 13
29. Fast and Easy UI
A Sentence based interface
Monday, February 25, 13
30. 20%
20%
of peak ecommerce in holiday 2011 & 2012
Monday, February 25, 13
31. Monetate Stack
• AWS - hundreds of machines spread across multiple
regions
• Sharded and Replicated MySQL
• Elastic Map Reduce using mrjob, Mahout, and Hive
• Python on the backend
• Google closure tools in the UI and front-end
• Git and Github for version control.
Monday, February 25, 13
32. Data Flows
• Real time system for executing A/B tests
• Uses MySQL, a relational database
• Good for many small operations quickly
• Post hoc analysis of experiments
• Uses Elastic Map Reduce using mrjob, Mahout, and
Hive
• Good for batch processing - large jobs with high
latency
Monday, February 25, 13
34. Role of Computer Science
• Design - User Interface Design and UX
• Speed and performance optimization
• Cloud computing - scale and security
• Algorithm design and development
• Building data models and prediction systems
• High performance web engineering
Monday, February 25, 13
35. We are hiring!
Interns and Software Engineers
monetate.com/jobs
Monday, February 25, 13