Telecom Italia Advertising

This document analyzes advertising strategies used by Telecom Italia before and after deregulation of the Italian telecommunications industry in 1998. It discusses the evolution of the industry from monopolies in the 1930s to oligopolies today. It also summarizes the history of Telecom Italia and provides examples of ads from its early monopoly period which aimed to inform consumers, compared to its more persuasive ads today which seek to reinforce its brand image against competitors.