Si pma strategie innovative Presentazione Convegno Expomarketing Milanopillonfe
La sola notorietà di Brand non è più così significativa per gli stakeholder dell'impresa, e in più è costoso mantenerla nel tempo. Oggi è iniziata l'era nella quale i Brand devono dimostrare e affermare nel tempo la CREDIBILITA', ovvero ogni impresa deve affermare nei fatti quotidiani di ogni sua persona, quell'identità che il marchio, come una bandiera assume in sé e porta nel mercato. Un'identità che deve essere univoca e distintiva. The Stakeholder Brand Coaching Model (tm) è un processo in 10 moduli (testato con successo in molte industry) che garantisce la migliore assistenza per trasformare il vostro marchio di impresa in un solido e vincente COMPANY BRAND.
Flare Performance And Analysis Smoot Smith JacksonJoseph Smith
Presentation at International Flame Research Committee meeting held in Boston, MA in June 2009. This paper describes a new performance criteria USEPA is considering using to evaluate flare performance
Enterprise data science - What it takes to build?Jothi Periasamy
Enterprise data science is not just creating dashboard, reports, ad-hoc query, models and/or algorithms, it’s beyond all - Take a look at our approach to enterprise data sciences, it’ very complex and it’s very difficult to implement as it’s involved integrating data across enterprise business function regardless of data source, format and structure
There are many instances where people talk about enterprise data sciences (Oracle 12C, HADOOP, SAP) but “have you seen enterprise data sciences in a real system as a live demo”, in most cases the answers is “no” but now there is an opportunity to review enterprise data sciences with CloneSkills.
I would say confidently say that there is no one in the world who integrated “Oracle 12C” and SAP HANA with HADOOP for real-time data integration except CloneSkills technical architect Mr. Karthik
In this webinar Seth Earley establishes the formula for AI success, demystifies the topic for executives and provides actionable advice for data strategists.
Key Takeaways:
**AI-Powered solutions begin with a focus on business goals
**Successful AI requires a semantic data layer built on a solid enterprise information architecture.
**Instrumenting measuring ROI should be part of every AI program
Designing a Serverless Application with Domain Driven Design Susanne Kaiser
With Serverless/FaaS the unit of work is a fine-grained, ephemeral function triggered by a variety of events. How can we design a system composed of countless functions without loosing sight of each function's purpose or without accidentally introducing a big ball of mud due to highly coupled functions. One approach could be by introducing Domain Driven Design (DDD). DDD is a methodology to capture a business domain as closely as possible into software coming with strategic and tactical design patterns. DDD helps to decompose a system into modular components (Bounded Contexts) and mapping the integration patterns between them (Context Mapping).
In this talk, I am going to highlight how Domain Driven Design and Serverless/FaaS can go together by splitting a system into Bounded Contexts and how these Bounded Contexts can be implemented by using Serverless technologies.
Si pma strategie innovative Presentazione Convegno Expomarketing Milanopillonfe
La sola notorietà di Brand non è più così significativa per gli stakeholder dell'impresa, e in più è costoso mantenerla nel tempo. Oggi è iniziata l'era nella quale i Brand devono dimostrare e affermare nel tempo la CREDIBILITA', ovvero ogni impresa deve affermare nei fatti quotidiani di ogni sua persona, quell'identità che il marchio, come una bandiera assume in sé e porta nel mercato. Un'identità che deve essere univoca e distintiva. The Stakeholder Brand Coaching Model (tm) è un processo in 10 moduli (testato con successo in molte industry) che garantisce la migliore assistenza per trasformare il vostro marchio di impresa in un solido e vincente COMPANY BRAND.
Flare Performance And Analysis Smoot Smith JacksonJoseph Smith
Presentation at International Flame Research Committee meeting held in Boston, MA in June 2009. This paper describes a new performance criteria USEPA is considering using to evaluate flare performance
Enterprise data science - What it takes to build?Jothi Periasamy
Enterprise data science is not just creating dashboard, reports, ad-hoc query, models and/or algorithms, it’s beyond all - Take a look at our approach to enterprise data sciences, it’ very complex and it’s very difficult to implement as it’s involved integrating data across enterprise business function regardless of data source, format and structure
There are many instances where people talk about enterprise data sciences (Oracle 12C, HADOOP, SAP) but “have you seen enterprise data sciences in a real system as a live demo”, in most cases the answers is “no” but now there is an opportunity to review enterprise data sciences with CloneSkills.
I would say confidently say that there is no one in the world who integrated “Oracle 12C” and SAP HANA with HADOOP for real-time data integration except CloneSkills technical architect Mr. Karthik
In this webinar Seth Earley establishes the formula for AI success, demystifies the topic for executives and provides actionable advice for data strategists.
Key Takeaways:
**AI-Powered solutions begin with a focus on business goals
**Successful AI requires a semantic data layer built on a solid enterprise information architecture.
**Instrumenting measuring ROI should be part of every AI program
Designing a Serverless Application with Domain Driven Design Susanne Kaiser
With Serverless/FaaS the unit of work is a fine-grained, ephemeral function triggered by a variety of events. How can we design a system composed of countless functions without loosing sight of each function's purpose or without accidentally introducing a big ball of mud due to highly coupled functions. One approach could be by introducing Domain Driven Design (DDD). DDD is a methodology to capture a business domain as closely as possible into software coming with strategic and tactical design patterns. DDD helps to decompose a system into modular components (Bounded Contexts) and mapping the integration patterns between them (Context Mapping).
In this talk, I am going to highlight how Domain Driven Design and Serverless/FaaS can go together by splitting a system into Bounded Contexts and how these Bounded Contexts can be implemented by using Serverless technologies.
Preparing for a future Microservices journey using DDD & Wardley MapsSusanne Kaiser
The journey to Microservices can be very challenging. Identifying proper boundaries, integrating services, and handling infrastructure and operational complexities that Microservices come with can be very overwhelming.
How not to loose sight and to cope with those challenges and still delivering user and business value? One approach could be to focus on that part of your business that gives most competitive advantage - your core domain - and outsource undifferentiating commodities to utility suppliers.
Domain Driven Design combined with Wardley Maps can help us to understand the problem domain and to focus on the core domain.
In this talk Susanne will show how Domain Driven Design and Wardley Maps can be used together to visualise how a value chain can evolve during a Microservices journey and keeping focus on your core domain.
Digital Agile Communities at HMLR DDAT Conference 2017Belinda Waldock
As the world becomes ever more changeable, rather like the Cornish weather, we look to embrace agile into everything we do to keep up with the pace of change.
Belinda will talk about agile and its application beyond code to help teams be more effective, develop innovative products, evolve our practices and design new business models. She will share her ultimate goal to create a local digital agile community leading to a new 21st century engineering revolution. She will share insights, facts, examples and opinions from her mission so far. Join Belinda to find out how to embrace agile beyond code and how you can join the local 'digital agile community' movement.
Herding cats, or the art of scaling agile teamsDave Sharrock
Managing the evolution of a single product working with a small number of teams is somewhat straightforward. Working from a single backlog, the product roadmap becomes relatively easy to visualize, and planning and tracking is simple. As we increase the complexity of the product, things become harder. Different teams require different backlogs. Different products require work from different teams. Before you know it, there are lots of independent moving parts, and coordination costs increase and dependencies dominate. In this talk, we consider core principles and practices for scaling in an agile world, and discuss how to move from a handful of teams to many teams and many product lines.
The Emerging IT Landscape and the IT GRC and Security Professional Tokunbo Taiwo
A presentation made by Mr. Tokunbo Taiwo (Principal Consultant/CEO, Safe Sail Consulting Ltd.) at the ISACA Lagos 2016 National Conference on December 1 2016.
The theme of the conference was “Driving Economic Growth through Information Technology”
The presentation identifies opportunities, risks and controls around the emerging fields of Big Data, Cloud, Mobile and Cybersecurity.
It discusses existing skills gaps and how they can be filled.
Attention is given to the impact of these fields on job creation, national security and productivity.
It also provides reference to useful ISACA tools.
IT Governance, Risk Security and Compliance professionals would find this useful
Similar to Technology Hill Local Buzz PowerPoint (14)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.