Technical SEO involves optimizing website and server elements to improve how search engines crawl and index sites, thereby enhancing organic rankings. Key factors include having a secure connection, responsive design, and fast loading times, which can result in better search result placement. Adhering to technical SEO guidelines helps ensure your site meets search engine expectations.

1. Technical SEO
Ranking Factors

2. Technical SEO refers to website
and server optimizations that
help search engine spiders
crawl and index your site more
effectively (to help improve
organic rankings).

3. Below you’ll find a checklist
of important steps you can
take to ensure your technical
SEO is up to scratch.
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4. Search engines give preferential
treatment in search results to websites
that display certain technical
characteristics — for example a secure
connection, a responsive design or a fast
loading time — and technical SEO is the
work you need to do to ensure your
website does so.

5. By following these guidelines, you
can help to ensure that the
security and structure of your site
meets the expectation of search
engine algorithms, and is
rewarded in search results
accordingly.