The Creative Brief Team Meeting discusses ideas for advertising a new chewing gum product. Members provided ideas for names like "Chew goo" and "Chew chew" along with slogans like "What colour goo will you chew?". Colour scheme ideas included bright blue, rainbow packaging, and using the multiple colours of the gum's flavours. The group ultimately decided on "Chew goo" as the name and a multi-coloured scheme representing the 8 different gum flavours, each with a white outer shell.