The document discusses the launch of a new male grooming brand called Flamboyant by Inflame. It aims to target male consumers aged 16+ including students, office workers, and those in urban and rural areas. There is currently low awareness of male-specific skin care products and concerns about fake products. The proposed strategy includes a creative advertising campaign giving samples in public places to generate feedback, as well as a pocket-sized face wash, bundled pricing, and direct sales. Digital marketing efforts like SEO and social media advertising are also outlined. The plan projects increasing sales over 6 months as awareness grows. Risks include consumers rejecting the product or lack of interest in the target market.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
The world is living in a digital age and the field 0f e-commerce is no exception. Businesses have flourished making the most of this opportunity. Want to be apart of this community? Here are some Dos and Don’ts for you:
Here are the 5 marketing processes that every brand leader must know to be successful in your job.
✅ How to define your brand positioning
✅ How to write a marketing plan
✅ How to inspire marketing execution
✅ How to analyze your brand's performance
✅ How to think strategically
Every marketer has a natural space they excel and a blind spot they need help in. If you have a gap, it will likely show to those deciding on your next move. Challenge yourself to fill in your skills gaps using experience, coaching, and training to become a well-rounded marketer.
Explore our Beyond the MBA training program which is a virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training.
Our virtual training includes 35 engaging video training sessions as Graham shares the best brand management thinking that covers strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Upon completing our program, you will earn a certificate in brand management that you can proudly display on your resume and LinkedIn profile.
For more information on Beyond the MBA, go to:
https://lnkd.in/e8f_dKn
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This PowerPoint explains the 4Es in Digital Marketing. The 4Es include excitement, education, experience, and engagement. Read more to find out how each of these operates in the digital media world. You will also be presented with examples within the 4E framework and how you can potentially put it to future use.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
The world is living in a digital age and the field 0f e-commerce is no exception. Businesses have flourished making the most of this opportunity. Want to be apart of this community? Here are some Dos and Don’ts for you:
Here are the 5 marketing processes that every brand leader must know to be successful in your job.
✅ How to define your brand positioning
✅ How to write a marketing plan
✅ How to inspire marketing execution
✅ How to analyze your brand's performance
✅ How to think strategically
Every marketer has a natural space they excel and a blind spot they need help in. If you have a gap, it will likely show to those deciding on your next move. Challenge yourself to fill in your skills gaps using experience, coaching, and training to become a well-rounded marketer.
Explore our Beyond the MBA training program which is a virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training.
Our virtual training includes 35 engaging video training sessions as Graham shares the best brand management thinking that covers strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Upon completing our program, you will earn a certificate in brand management that you can proudly display on your resume and LinkedIn profile.
For more information on Beyond the MBA, go to:
https://lnkd.in/e8f_dKn
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This PowerPoint explains the 4Es in Digital Marketing. The 4Es include excitement, education, experience, and engagement. Read more to find out how each of these operates in the digital media world. You will also be presented with examples within the 4E framework and how you can potentially put it to future use.
Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
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Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Growth of digital marketing in India 2020
Digital marketing in india pdf
Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
The top 5 steps to creating a successful social media strategyMary Gathege
Your brand's social media strategy is its communication plan for achieving commercial goals.
These are the most important social media marketing goals for your business to hit new heights.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Social Media Marketing Fundamentals with Brian Honigman1 o.docxsamuel699872
Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
scarrol5
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Social Media Marketing Fundamentals with Brian Honigman
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Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Growth of digital marketing in India 2020
Digital marketing in india pdf
Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
The top 5 steps to creating a successful social media strategyMary Gathege
Your brand's social media strategy is its communication plan for achieving commercial goals.
These are the most important social media marketing goals for your business to hit new heights.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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2. Every man wants to
look well with solid
attrite and sharp
look
But men’s are
choosing women’s
product
Inflame a Multi National
Company is introducing
Flamboyant .
Flamboyant is a full male
grooming brand
Target Market :
Demographic- 16+, Male
Psychographic- Students,
Young men , Office Worker
Behavioral - Regular , Ex-
Regular , Occasionally
Geographic - Urban , Rural
3. Consumer’s does
not the difference
of skin between
men and women.
They are not
satisfied
The Consumer’s
have a fear of getting
fake product and skin
problem
These kind of
product has low
awareness
Consumer’s
does not have
enough
information
Consumers does not
have much time to
spend on skin product
4. The Core Problem
Less Awareness
Other Problems :
✓ Difficult to
differentiate
✓ Less activities in
Digital and E-
commerce
platform
6. Creative Campaign
with Advertisement Bundle Product
Pricing
Pocket Size
Facewash
Advantage –
✓ Boost Promotion
✓ Sales Increase
✓ Minimizing cost
Disadvantage –
✓ Low Awareness
✓ Lower Marketing
✓ Customer may decline the
package
Advantage-
✓ Mass awareness
✓ Consumer will know
the company
✓ Consumer will get
information about the
product
✓ Less cost
✓ Boost Promotion
Disadvantage –
✓ Time Consuming
Advantage-
✓ Portable
✓ Uniqueness
Disadvantage –
✓ Customer may decline the
product
✓ It does not boost promotion
✓ Consumer does not have
enough knowledge
✓ It does not Increase Sales
8. STEP 01
• Make
promotional
camp in
playground
and public
place where
men are
gathered
together and
give facilities
to use facial
product.
STEP 02
• Collect
feedback
instant and
record to
advertisement
STEP 03
• Make
advertisement
with the real
comments of
user to create
better
awareness
9. STEP 04
• Labeling
the
product
and make
small
pocket
sized
STEP 05
• Make
bundle
pricing
strategy
STEP 06
• Sell the
product with
direct
communicatio
n to the
customer
12. People will be aware about their screen
They will be known that men based product also
made
Will know our product is easy to use and less
time consuming
Create customer interest about product
Gathered more information about consumer
demand
1
2
3
4
5
13. 1st Process: Creating
Website For the
Product
The Domain Name
must be simple
2nd Process:
Promote Website
through SEO
14. people
search for
skin care
product
They see
our
website
on the list
They will
go to the
website
whether
they buy
from here
or not
Then they
have an
idea
about the
product
15. Facebook Page &
Publish anything the
company produced
2 Billion People use
Facebook everyday Active on Instagram
500 Million people use
Instagram everyday
THE FINAL PROCESS
16. Campaign
Make campaign for 2 month to make
Awareness among men about their screen
and prove some experience that men based
Product exist in the market
Advertisement
Make advertisement through
social media and billboard
January-February
March
Create website
Digital Plan
April
Direct marketing
Sale product direct
to the consumer
May
Control
Control the process and
take corrective action
June
17. January February March April May June
Selling ______ 30,000 40,000 50,000 60,000 65,000
Less
Expense
1,20,000 80,000 60,000 45,000 20,000 25,000
Gross
Profit
(1,20,000) (50,000) (20,000) 5,000 40,000 40,000
18. Business
Impact Analysis
• Difficulties in differentiate
• Consumer have less awareness about this
product
• Some Consumer also fear of getting fake
products and skin problem
Recovery
Strategy
• Turning less awareness to mass awareness
• Unique campaign will conduct
• Digital marketing will be done through SEO
• Moreover we have three more alternatives
19. Plan
Development
• The campaign will be conducted on public places
• Consumer’s will be given a sample for using with and gives us a
instant reaction
• The reaction will be recorded and publish it into Facebook ads
• For Digital Marketing we will create an website and put the
marketing effort through SEO
Testing &
Exercise
• We can choose some men of different ages as a sample for
testing their reaction
• After making the website , pages we should take review from
some people
• If we go with alternatives , we have to put price based on the
national income
• Use the controversy as a strategy for promotion
20. ✓ Strong website with SEO
✓ Promoting highly
✓ Spreading gossip about
the product
✓ Men’s still using women’s
skin care product
✓ Competitors with Brand
Recognition
✓ Use of Alternatives may
view as a negative
✓ Becoming No.1 male
grooming brand
✓ Increasement on Sales
✓ Brand Recognition
✓ 1st Mover Advantage
✓ Consumer may reject the
product
✓ The target market may
not interested in using
the product
