This document proposes a new concept for Tully's Coffee Shops - watercraft locations that would bring coffee to customers on the water. The idea is to differentiate Tully's from competitors by offering mobility. Some benefits include publicity, consumer convenience and comfort, and enhancing the boating experience. The document outlines an implementation plan involving small docks powered by generators running on vegetable oil. It also notes potential risks such as overcoming inertia against a new idea, weather conditions, safety hazards, and licensing/insurance issues.

1. TULLY’S
OPPORTUNITY ANALYSIS
Team LAC-
Leishawn McMillan
Angela Jennings
Charles Stanton

2. THE IDEA
• Watercraft Tully’s Coffee Shops

3. STATUS QUO
• Completely new concept to company and industry.
• Mobility differentiates Tully’s from other
competitors.

4. RATIONALE
• Publicity, exposure for Tully’s
• Convenience and comfort to consumers
• Bringing more luxury to the sport
• 7,000- Boat launches between Shishole and Everett
• 5- Average # of passengers
• $4.72- Average Ticket Price
• Time on the water
• 10,000- Streams flow into Puget Sound
• 74- Public lands that border Puget Sound
• 90- Cities border the Sound

5. IMPLEMENTATION
• Small anchored dock in marina / bay, Tully’s in
center
• Electricity supplied by redundant diesel generators
running off waste vegetable oil [WVO] as fuel
• Cache of supplies kept on shore with small
refrigerated transport boat to resupply every
morning
• Start small: trial run

6. POTENTIAL RISKS
• Getting the first customers: inertia against a new idea
• Weather conditions
• Boats must be properly moored (tied up) to prevent
drifting away
• Potential hazards with humans near water
• Insurance & or dock costs for vehicles
• Licensing issues
• Unknown legal liability