1.
Designing for Alien Life
Andrew McGrath
25th Nov 16
REUTERS / Denis Balibouse

2.
Agenda
1st
then
finally
me
them
Them!

3.
Designing for Alien Life
me

4.
Designing for Alien Life
them

5.
Designing for aliens:
Part 1
The mobile professional
And yet, across the gulf of space, minds immeasurably superior to ours regarded this Earth with envious eyes, and
slowly, and surely, they drew their plans against us…”
~ Jeff Wayne paraphrasing H. G. Wells The War of the Worlds

6.
4 serious challenges
facing the mobile
UX designer
Designing for the mobile professional

7.
Scarcity
Understanding
Simplification
Empathy

8.
Scarcity – the elusive user
- Hard to find
- Hard to incentivise
- Hard to pin down
- Hard to observe
- Hard to understand
+ Coy about giving feedback

9.
Understanding (and then retaining…)
Does anyone know what a MACD is?
What does “Opinion Vacated By” mean?
What do brackets () mean in accounting?

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Designing for Alien Life

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Designing for Alien Life
MCDs
MACD

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How about “Opinion Vacated By”

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Designing for Alien Life

14.
Simplification – these are Professional, tools not consumer products
• Like making a mobile version of photoshop…
• Legal products: Highly textual
• Tax products: Highly Numeric and textual, complex labelling
• Financial products: highly numeric, complex labelling,
Charts are highly visual
• Simplification needs deep understanding...

15.
Designing for Alien Life
Thomson ONE
Anywhere

16.
Designing for Alien Life

17.
Scarcity
Understanding
Simplification
Empathy
4 serious challenges facing the mobile UX designer

18.
I
you

19.
bankers

20.
lawyers

21.
accountants

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Designing for Alien Life
Them!

23.
Artificial
Intelligence

24.
Designing for Alien Life

25.
Designing for Alien Life
Designing for aliens:
Part 2…
The Cognitive Computer

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Designing for Alien Life
How do we design
user experiences
between a person
and a cognitive
computer?

27.
Challenges in designing User Experiences for Cognitive Computing (CC)
• Dialog between CC practitioners and Design practicioners is in
its infancy
–“your lists will be shorter”
• Who is making the decision?
– CC not „legally responsible‟
– CC may come to conclusions that its not politic to share
• Trust in CC systems
– (beyond SatNav) People want to know „Why?‟

28.
Designing for Alien Life

29.
Convene
Exploring Trust in Artifical
Intelligence systems
Work in Progress with Sasha
Williamson

30.
Attendees
Sessions Speakers

31.
Semi-structured interviews

32.
Personas – build a services supporting the content and people „networking‟

33.
We decided to focus on tuning recommendations to personality type
1. Natural Language
Processing on LinkedIn
profiles
2. Machine Learning to
generate recommendations
3. Natural Language
Generation to explain the
recommendations in Convene

34.
Natural Language Processing on LinkedIn profiles
Data collection round 1: August – September
• Survey collecting LinkedIn URLs and responses from two psychometric questionnaires
• „Need for Affect‟ statements
– e.g. “It‟s important for me to know what others are feelings”
• „Need for Cognition‟ statements.
– e.g. “I prefer my life to be filled with puzzles that I must solve”
• 100 training samples
– LinkedIn summaries + matching questionnaire responses

35.
Regression Analysis: testing the model

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Next steps: collect more data…
- Approx 500 participants needed – 100 so far
- Diversity in the sample
- professions, nationalities, ages etc
- Must be LinkedIn users
- with at least „Summary‟ completed
http://goo.gl/Pf8W9x

37.
Thanks for listening, any questions?

38.
Take the survey
Your chance to win £150 Amazon vouchers
+
Help Sasha get her degree!
Contact andrew.mcgrath@thomsonreuters.com
http://goo.gl/Pf8W9x