Learn what consumers think and what companies still need to improve
Recently, IBM asked U.S. consumers how satisfied they were with the digital experiences they’re having – and where they're still struggling. The answers were rather surprising. In fact, less than 49% rated their experiences as excellent. And nearly 2/3 said they bounce whenever they’re frustrated online. Translation: lost sales.
Read The Digital Customer Experience eBook and see what else these consumers had to say. The survey also features:
- How excellent experiences increase loyalty and brand advocacy
- The vital importance of mobile
- Specific consumer results in 4 industries: retail, travel, banking and insurance
- 5 best practices to improve the digital experience
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Download eBook: https://ibm.biz/BdFYVe
Omni-channel was a key theme discussed at IBM Amplify 2016. Meeting customer expectations for a consistent brand experience across channels and providing seamless fulfillment across online and brick-and-mortar channels is important for customer loyalty and spend. Industry leaders emphasized the need for integrated order management and inventory visibility across all sales channels to enable a quality omni-channel experience.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
When it comes to B2B integration, organizations have a choice: Should you continue on the traditional route or consider modernizing via the cloud? Learn how to position B2B integration as a strategic asset for future growth -- while driving faster ROI:
https://ibm.biz/BdrrvD
Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can you do in 2016 to better nurture contacts through the buying process and inspire loyalty among existing customers? Check out these 10 key trends that will shape digital marketing in 2016 and learn how you can deliver the outstanding cross-channel experiences your contacts want. Or, download the full white paper here: http://bit.ly/1Nv7X6q
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceIBM Watson Commerce
Today’s marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.
Here are the 11 ways you can improve contract management.
Businesses that view contracts and contract management as tedious costs of doing business tend to neglect them. That can be a costly mistake:
contracts are fundamental tools that can spark innovation. By improving contract management practices and processes, you can eliminate any low quality fragmented approaches that can hurt your overall business.
The various business units within organizations are caught in the dangerous cycle of vying for resources and competing for personnel. However, customers today are more fickle than ever, as their loyalty is diminishing. A true omni-channel experience is critical to solving these challenges and, ultimately, to driving a better customer experience.
Omni-channel was a key theme discussed at IBM Amplify 2016. Meeting customer expectations for a consistent brand experience across channels and providing seamless fulfillment across online and brick-and-mortar channels is important for customer loyalty and spend. Industry leaders emphasized the need for integrated order management and inventory visibility across all sales channels to enable a quality omni-channel experience.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
When it comes to B2B integration, organizations have a choice: Should you continue on the traditional route or consider modernizing via the cloud? Learn how to position B2B integration as a strategic asset for future growth -- while driving faster ROI:
https://ibm.biz/BdrrvD
Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can you do in 2016 to better nurture contacts through the buying process and inspire loyalty among existing customers? Check out these 10 key trends that will shape digital marketing in 2016 and learn how you can deliver the outstanding cross-channel experiences your contacts want. Or, download the full white paper here: http://bit.ly/1Nv7X6q
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceIBM Watson Commerce
Today’s marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.
Here are the 11 ways you can improve contract management.
Businesses that view contracts and contract management as tedious costs of doing business tend to neglect them. That can be a costly mistake:
contracts are fundamental tools that can spark innovation. By improving contract management practices and processes, you can eliminate any low quality fragmented approaches that can hurt your overall business.
The various business units within organizations are caught in the dangerous cycle of vying for resources and competing for personnel. However, customers today are more fickle than ever, as their loyalty is diminishing. A true omni-channel experience is critical to solving these challenges and, ultimately, to driving a better customer experience.
The future of commerce isn’t B2B or B2C, it’s C2B: customer-to-business. Your customers are talking to you, telling you who they are, how they feel and what they need. With the right approach, you can make it a conversation, but it takes an integrated business to build lasting relationships and inspire advocacy. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. Learn how to become a C2B business today at www.ibm.com/Commerce.
Globally, banks are moving towards real-time payment execution and same-day settlement, improving their customers' banking experiences. Learn more at: http://www.ibm.com/commerce/en-us/payments/
To buy or not to buy? How Millennials are reshaping B2B marketingIBM Watson Commerce
Millennials are reshaping B2B marketing as they move into decision making roles in the workplace. A survey of over 700 professionals found that Millennials research B2B products and services differently than older generations, preferring to interact directly with vendors' representatives. Millennials also consult a variety of sources for advice on decisions, including friends and family, and expect their B2B purchasing experiences to be as personalized and hassle-free as their consumer experiences. B2B marketers will need to adapt to these changing preferences to effectively engage Millennial decision makers.
Millennial myths, exaggerations and uncomfortable truths - The real story beh...IBM Watson Commerce
This document summarizes the findings of a study on myths and realities about Millennials in the workplace. The study surveyed over 1,700 professionals from different generations and industries. It debunks common myths, such as Millennials having different career goals or expecting constant praise. It also identifies three uncomfortable truths: many employees do not understand their organization's strategy; employees feel their organization does not address customer experience well; and most see their organization as slow to implement new technologies.
Marketing to Millennials - Technology that Meets ExpectationsIBM Watson Commerce
There is no question that the Millennial generation has helped set a new golden standard for brand engagement. The expectations held by digital natives are requiring companies to maintain a high level of technological prowess and engage with customers on an individual level. This presentation explores how to meet these expectations and deliver a seamless customer experience through the use of IBM Marketing Cloud technology.
The document outlines 3 strategies for digital commerce in the cloud:
1) Leverage the cloud to drive competitive advantage through an agile and secure platform.
2) Speed innovation to compete in today's market through personalization, easy templates and promotional configurations, and customer insights.
3) Differentiate your brand and quickly deliver consistent buying experiences through learning, understanding, and engaging customers across channels.
The document discusses three essentials for omni-channel commerce: gain insights, engage, and fulfill. It argues that companies need visibility into customer behavior to deliver personalized experiences, align actions to business objectives, and understand cross-channel behavior. It also stresses the importance of engagement through optimized brand experiences across channels and mobile-optimized stores/apps. Finally, it addresses the need for flexible fulfillment options and streamlined order execution to eliminate barriers between channels.
Who are today's most attractive insurance customers? Insurance communicators and marketers have an ever-growing range of tools at their disposal. What works for one target segment may repel the next. Even the same customer may need to be managed differently depending on the nature of the insurance product and the customer's immediate situation. A look at how insurance marketers can combine a better understanding of today’s customer attitude profiles with data, technology, branding and diverse communications channels to build compelling and consistent brand engagement with customers and prospects.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn why moments matter and how Smarter Commerce is letting businesses apply insights and data to reach out to and engage customers at every crucial touch point.
What Every Procurement Professional Should Know About Supplier Risk Managemen...IBM Watson Commerce
See this on-demand webinar on Supplier Risk, "What Every Procurement Professional Should Know About Supplier Risk Management: The IBM Story."
You will learn:
-Precise framework around supplier risk management and why and where it’s needed
-How IBM manages supplier qualifications, compliance, financial continuity and supplier code of conduct
-Common mistakes made and solutions to supplier risk management
View here: http://procureconwest.wbresearch.com/the-ibm-story-mloc-h-iframe
The future of commerce isn’t B2B or B2C, it’s C2B: customer-to-business. Your customers are talking to you, telling you who they are, how they feel and what they need. With the right approach, you can make it a conversation, but it takes an integrated business to build lasting relationships and inspire advocacy. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly to put customers at the center. Learn how to become a C2B business today at www.ibm.com/Commerce.
Globally, banks are moving towards real-time payment execution and same-day settlement, improving their customers' banking experiences. Learn more at: http://www.ibm.com/commerce/en-us/payments/
To buy or not to buy? How Millennials are reshaping B2B marketingIBM Watson Commerce
Millennials are reshaping B2B marketing as they move into decision making roles in the workplace. A survey of over 700 professionals found that Millennials research B2B products and services differently than older generations, preferring to interact directly with vendors' representatives. Millennials also consult a variety of sources for advice on decisions, including friends and family, and expect their B2B purchasing experiences to be as personalized and hassle-free as their consumer experiences. B2B marketers will need to adapt to these changing preferences to effectively engage Millennial decision makers.
Millennial myths, exaggerations and uncomfortable truths - The real story beh...IBM Watson Commerce
This document summarizes the findings of a study on myths and realities about Millennials in the workplace. The study surveyed over 1,700 professionals from different generations and industries. It debunks common myths, such as Millennials having different career goals or expecting constant praise. It also identifies three uncomfortable truths: many employees do not understand their organization's strategy; employees feel their organization does not address customer experience well; and most see their organization as slow to implement new technologies.
Marketing to Millennials - Technology that Meets ExpectationsIBM Watson Commerce
There is no question that the Millennial generation has helped set a new golden standard for brand engagement. The expectations held by digital natives are requiring companies to maintain a high level of technological prowess and engage with customers on an individual level. This presentation explores how to meet these expectations and deliver a seamless customer experience through the use of IBM Marketing Cloud technology.
The document outlines 3 strategies for digital commerce in the cloud:
1) Leverage the cloud to drive competitive advantage through an agile and secure platform.
2) Speed innovation to compete in today's market through personalization, easy templates and promotional configurations, and customer insights.
3) Differentiate your brand and quickly deliver consistent buying experiences through learning, understanding, and engaging customers across channels.
The document discusses three essentials for omni-channel commerce: gain insights, engage, and fulfill. It argues that companies need visibility into customer behavior to deliver personalized experiences, align actions to business objectives, and understand cross-channel behavior. It also stresses the importance of engagement through optimized brand experiences across channels and mobile-optimized stores/apps. Finally, it addresses the need for flexible fulfillment options and streamlined order execution to eliminate barriers between channels.
Who are today's most attractive insurance customers? Insurance communicators and marketers have an ever-growing range of tools at their disposal. What works for one target segment may repel the next. Even the same customer may need to be managed differently depending on the nature of the insurance product and the customer's immediate situation. A look at how insurance marketers can combine a better understanding of today’s customer attitude profiles with data, technology, branding and diverse communications channels to build compelling and consistent brand engagement with customers and prospects.
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
The document discusses omni-channel marketing and the importance of understanding the complete customer context and journey. It advocates stopping thinking of mobile as a single channel and focusing on how to engage customers across all touchpoints. An omni-channel solution is presented that incorporates universal customer behavior data, single customer identity, multi-channel communications, behavioral insights, and marketing automation to enable continuous customer engagement. Use cases demonstrate how this could improve experiences like addressing cart abandonment or offering personalized promotions.
What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn why moments matter and how Smarter Commerce is letting businesses apply insights and data to reach out to and engage customers at every crucial touch point.
What Every Procurement Professional Should Know About Supplier Risk Managemen...IBM Watson Commerce
See this on-demand webinar on Supplier Risk, "What Every Procurement Professional Should Know About Supplier Risk Management: The IBM Story."
You will learn:
-Precise framework around supplier risk management and why and where it’s needed
-How IBM manages supplier qualifications, compliance, financial continuity and supplier code of conduct
-Common mistakes made and solutions to supplier risk management
View here: http://procureconwest.wbresearch.com/the-ibm-story-mloc-h-iframe