Tbg Background Summary Version
•Download as PPT, PDF•
1 like•213 views
The Brookside Group is a consulting and market research company that helps telecom vendors build business relationships with influential telecom consultants. They identify key consultants, track their influence in the industry, and help vendors design programs to engage consultants and generate new sales opportunities. Brookside has over 10 years of experience in this area and works with a variety of telecom vendors and technologies. Their services include conducting market research, managing consultant databases, and designing, developing and supporting vendor-consultant programs.
Report
Share
Report
Share
![The Brookside Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
TrinityP3 Webinar Series: The latest trends in agency remuneration
TrinityP3 Webinar Series: The latest trends in agency remunerationTrinityP3 Marketing Management Consultants
This document summarizes a webinar on agency remuneration trends. It discusses various remuneration models including commission fees, retainer fees, hourly rates, and project fees. It notes a shift from input-based models that reward volume to output and value-based models that reward effectiveness. Performance-based and incentive models that align agency and advertiser goals through shared risk and rewards are also discussed. The webinar covered criteria for measuring business, advertising, and agency performance for incentive programs.Why Your MDF Program Is Broken (And How To Fix It)
The world of communications is very different from when MDF programs were first developed. Learn how to be more relevant in an increasingly fragmented buyer’s journey.
Linkedin Customer Support
Customers purchase services that provide value by helping them meet their goals. It is important to understand customers' goals and align service activities to address their needs. Regular communication is also needed to establish the value of services and build a strong business partnership. Proactively identifying customer problems allows services to fill gaps and become a valuable partner. Teams should meet with customers to define goals, guide value-focused services, and quantify benefits to continually demonstrate added value. Productizing services includes determining customer needs, defining and packaging offerings, setting prices, and delivering in a way that enhances partnerships rather than defines them.
Partner relationship management
Partner Relationship Management (PRM) refers to the strategies and methodologies used to manage relationships with channel partners. PRM solutions are implemented through web or cloud-based programs that can be customized. PRM includes functions like onboarding new partners, managing leads, marketing campaigns, and performance to foster strong business relationships. PRM allows for more effective management of sales channel relationships than CRM to boost engagement and collaboration with partners. PRM systems organize and control channel relationships through elements like training, marketing support, product information, sales tools, and partner onboarding to establish trust and communication within the sales channel.
TrinityP3 Advertising Agency Remuneration Principles
http://www.trinityp3.com/
Agency remuneration and compensation models are under pressure with a focus from procurement on marketing budgets. There are basically four types of agency remuneration being 1. Spend based (commissions) 2. Cost based (Head hours, overheads and profit multiples) 3. Output based (Pricing and fixed fee) 4. Outcome based (Performance payments and profit sharing). The last two are increasingly used together in a Value Based Compensation model which fixes the base fee for the agency's outputs and rewards the agency based on performance. This presentation provides an overview of the various advertising agency compensation models and provides guides and consideration to choose the right model for you.
Compliance
This document summarizes a presentation given to telecom contractors and technical personnel about telecom licensing and compliance in Kenya. It outlines several key requirements of telecom licenses including: maintaining equipment according to customer contracts, only using licensed technical personnel, and submitting an annual compliance report. It also discusses the process of renewing the annual compliance certificate which requires being up-to-date on records and addresses, submitting audited financial accounts, and paying renewal fees. Non-compliance with license terms and conditions can result in penalties, suspension of the license, criminal prosecution, or revocation of the license.
Names of contractors and vendors
This document contains a list of oil and gas vendors and contractors involved in construction of chemical and process plants around the world. It is organized alphabetically by company name and includes their addresses. Locations of companies are specified, such as those based in Mumbai, India, Austria, Australia, and other countries. The list continues for multiple pages and includes thousands of company names and addresses.
Telecom Consulting
This document provides information about Presidio Telecom Solutions' consulting and advisory services. It summarizes their four-phase process of analysis, negotiation, implementation, and managing services. It highlights their experience negotiating $100M annually in telecom contracts. It also includes two case studies, one for a bank and one for a manufacturer, that describe cost savings projects Presidio completed that analyzed clients' telecom spending, identified savings, and justified infrastructure upgrades. The bank project identified $81,000 in monthly savings, and the manufacturer project found $10,100 in monthly savings to fund a new infrastructure project.
Recommended
TrinityP3 Webinar Series: The latest trends in agency remuneration
TrinityP3 Webinar Series: The latest trends in agency remunerationTrinityP3 Marketing Management Consultants
This document summarizes a webinar on agency remuneration trends. It discusses various remuneration models including commission fees, retainer fees, hourly rates, and project fees. It notes a shift from input-based models that reward volume to output and value-based models that reward effectiveness. Performance-based and incentive models that align agency and advertiser goals through shared risk and rewards are also discussed. The webinar covered criteria for measuring business, advertising, and agency performance for incentive programs.Why Your MDF Program Is Broken (And How To Fix It)
The world of communications is very different from when MDF programs were first developed. Learn how to be more relevant in an increasingly fragmented buyer’s journey.
Linkedin Customer Support
Customers purchase services that provide value by helping them meet their goals. It is important to understand customers' goals and align service activities to address their needs. Regular communication is also needed to establish the value of services and build a strong business partnership. Proactively identifying customer problems allows services to fill gaps and become a valuable partner. Teams should meet with customers to define goals, guide value-focused services, and quantify benefits to continually demonstrate added value. Productizing services includes determining customer needs, defining and packaging offerings, setting prices, and delivering in a way that enhances partnerships rather than defines them.
Partner relationship management
Partner Relationship Management (PRM) refers to the strategies and methodologies used to manage relationships with channel partners. PRM solutions are implemented through web or cloud-based programs that can be customized. PRM includes functions like onboarding new partners, managing leads, marketing campaigns, and performance to foster strong business relationships. PRM allows for more effective management of sales channel relationships than CRM to boost engagement and collaboration with partners. PRM systems organize and control channel relationships through elements like training, marketing support, product information, sales tools, and partner onboarding to establish trust and communication within the sales channel.
TrinityP3 Advertising Agency Remuneration Principles
http://www.trinityp3.com/
Agency remuneration and compensation models are under pressure with a focus from procurement on marketing budgets. There are basically four types of agency remuneration being 1. Spend based (commissions) 2. Cost based (Head hours, overheads and profit multiples) 3. Output based (Pricing and fixed fee) 4. Outcome based (Performance payments and profit sharing). The last two are increasingly used together in a Value Based Compensation model which fixes the base fee for the agency's outputs and rewards the agency based on performance. This presentation provides an overview of the various advertising agency compensation models and provides guides and consideration to choose the right model for you.
Compliance
This document summarizes a presentation given to telecom contractors and technical personnel about telecom licensing and compliance in Kenya. It outlines several key requirements of telecom licenses including: maintaining equipment according to customer contracts, only using licensed technical personnel, and submitting an annual compliance report. It also discusses the process of renewing the annual compliance certificate which requires being up-to-date on records and addresses, submitting audited financial accounts, and paying renewal fees. Non-compliance with license terms and conditions can result in penalties, suspension of the license, criminal prosecution, or revocation of the license.
Names of contractors and vendors
This document contains a list of oil and gas vendors and contractors involved in construction of chemical and process plants around the world. It is organized alphabetically by company name and includes their addresses. Locations of companies are specified, such as those based in Mumbai, India, Austria, Australia, and other countries. The list continues for multiple pages and includes thousands of company names and addresses.
Telecom Consulting
This document provides information about Presidio Telecom Solutions' consulting and advisory services. It summarizes their four-phase process of analysis, negotiation, implementation, and managing services. It highlights their experience negotiating $100M annually in telecom contracts. It also includes two case studies, one for a bank and one for a manufacturer, that describe cost savings projects Presidio completed that analyzed clients' telecom spending, identified savings, and justified infrastructure upgrades. The bank project identified $81,000 in monthly savings, and the manufacturer project found $10,100 in monthly savings to fund a new infrastructure project.
Successfully selling & marketing to broadcast service providers
The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares.
To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy.
Hunter Business Group Overview
Hunter Business Group provides business-to-business sales and marketing consulting services focused on improving customer relationships and driving economic value for clients. Their services include sales coverage modeling, acting on customer feedback to identify key drivers of loyalty, and building customer centers to integrate customer-facing operations. Hunter takes a process-based, data-driven approach to designing and implementing customized solutions for clients.
C3 Africa Marketing Services
C3Africa Marketing has established a strong reputation for delivering effective and efficient end-to-end marketing services to vendors and service providers within the contact centre industry; taking world leading products and brands to market.
Mikepconway Construction Marketing 2010
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building and maintaining goodwill with key stakeholders to influence opinions and behaviors. PR should be part of an integrated communications strategy to define consistent messages that address issues important to audiences and shift perceptions over time. Research is key to understanding audience needs and issues to develop effective, issues-driven PR campaigns.
Mikepconway Construction Marketing 2010
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building reputation and relationships with key stakeholders through planned, sustained efforts. PR should be integrated into the overall marketing communications strategy to influence decisions, create awareness, and change perceptions. Researching issues that are important to stakeholders is key to developing effective, issues-driven PR campaigns.
Kingsdale Presentation - June 25, 2010
Roop Mundi presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Marketing Summit
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Media Management Consultancy Intro1
A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.
Kingfisher Overview Document
Kingfisher Communication is a consultancy that specializes in effective communication skills. They help clients with public speaking, presentations, sales, and negotiations. Their training programs develop skills like confidence, clarity, passion, and connecting with listeners. They have experience across many industries, providing coaching, training, and support. Some clients saw increased success in pitching, presenting, and developing client relationships after working with Kingfisher Communication.
Julie Detailed Resume
Julie A. Heimkes is an experienced client management and consulting professional with over 25 years of expertise in technical training and senior account management roles within the public safety industry. She is seeking a new opportunity to leverage her skills in areas such as account management, product consulting, training, and development. Her resume outlines her extensive career history managing accounts and sales territories, developing innovative sales strategies, and generating new business for organizations including Motorola Solutions, Interact Public Safety Solutions, and TUSA Consulting Services.
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016
The Canadian Channel Chiefs Council (C4) is hosting a first of its kind webinar on a topic that has become the most hotly debated area in the channel today: deal registration. Taking place on Dec. 13th at 1 PM ET, the webinar will feature noted channel professional Jay McBain of ChannelEyes to outline what the future holds for deal registration programs in light of the recent announcement by Salesforce.com on its new Einstein tool.
Einstein is an artificial intelligence tool that promises to take all the data that organizations have dutifully been capturing to their CRM for years and put it to good use, at first making recommendations about what leads sales reps should call first, or what personalization path is most appropriate for a marketing campaign.
McBain, who was a channel executive at Lenovo and with AutoTask, intends to provide the audience of this webinar new information on how artificial intelligence and machine learning is going to impact the channel. He believes tools such as Einstein are an exciting new thing that’s going to rapidly change the way vendors look at deal registration today. McBain’s ChannelEyes organization works to provide real-time sales intelligence for channel professionals.
But Einstein is not the only topic of discussion for this webinar. McBain also plans on unveiling new strategies on deal registration for those who are still developing their channel structure and programs. He also has ideas for what to do in terms of conflict resolution and the rules of engagement when it comes to deal registration.
McBain also plans on answering questions from channel chiefs and other channel professionals at the webinar.
Generic Capabilities2010
Marketing Strategic Services to help you analyze the competition, find your competitive edge and communicate your value to the right audiences.
Pcr Search Power Point
PCR Search is a recruitment firm with over 15 years of experience recruiting senior talent for the broadcast, digital TV, and new media industries. They offer retained search, permanent placement, contract/interim staffing, and an executive talent pool. Their services include developing an in-depth understanding of client needs, leveraging a global network to find qualified candidates, and managing the hiring process from start to finish.
Resume-PaulQuinn
Paul Quinn is an experienced content creator and community manager with over 8 years of experience at Telstra managing customer support sites and forums. He has a proven track record of improving customer satisfaction and delivering yearly increases in website traffic and support article usefulness. Quinn is looking to further develop his writing and community management skills in a new role.
SF_A_Part3R7_LP_CDI
1) The wealth management industry is undergoing profound changes due to new regulations, shifting competitive landscapes, and evolving customer expectations. Customers expect personalized services delivered through digital platforms anytime, anywhere.
2) To address these changes, firms need to create customer-centric platforms that deliver personalized, goal-based advice through mobile and transparent technologies. They also need to empower advisors with digital tools to improve productivity.
3) An effective approach is to create a single technology platform that tailors the experience for each user type. This can boost client engagement, advisor loyalty, productivity and revenue.
Hp
Harry Prestanski presents an overview of his communications consulting firm HP Communications. He has over 30 years of PR experience and founded the Communications Group, an affiliation of communication firms. HP Communications provides strategic communication services including public relations, crisis communications, and media relations to help clients achieve their goals. They develop comprehensive plans through research, messaging, and evaluating progress against objectives.
Elevate Your Reach: The Strategic Advantage of Voice Broadcast Dialers
Voice Broadcast Dialers, also known as robocalls or automated voice messaging systems, are software solutions designed to deliver pre-recorded messages to a large number of recipients simultaneously. While some may associate them with spam calls or nuisance messages, when used strategically and ethically, voice broadcast dialers can be a powerful asset for businesses looking to enhance their reach and engagement.
Marketo - Delivering customer success together
1. What is the Marketo Customer Success Organisation?
2. The role of Marketo Professional Services
3. How to leverage Marketo PS for maximum success
CURRICULUM VITEA
This document is a curriculum vitae for Nguyen Hoang Cuong, born May 25th 1978. It summarizes his career experience including currently serving as a Senior Sales Executive at Lintec Corp since 2012, where he is responsible for developing dealer channels and assessing market needs. Previously, he was a Team Leader of Sales at Saigon Postel Corp from 2003 to 2010, where he helped provide telecommunication services and handled customer complaints. He has a B.S. in Business Administration and is an Engineer, and enjoys listening to music, reading books, and cycling in his free time.
More Related Content
Similar to Tbg Background Summary Version
Successfully selling & marketing to broadcast service providers
The broadcast landscape is incredibly diverse and complex, and it is becoming increasingly difficult for technology providers to sell their wares.
To improve sales and marketing effectiveness, vendors must learn how broadcast service providers identify technology partners and how purchasing decisions are influenced. This presentation provides high level analysis of research conducted by CCgroup into how broadcasters buy.
Hunter Business Group Overview
Hunter Business Group provides business-to-business sales and marketing consulting services focused on improving customer relationships and driving economic value for clients. Their services include sales coverage modeling, acting on customer feedback to identify key drivers of loyalty, and building customer centers to integrate customer-facing operations. Hunter takes a process-based, data-driven approach to designing and implementing customized solutions for clients.
C3 Africa Marketing Services
C3Africa Marketing has established a strong reputation for delivering effective and efficient end-to-end marketing services to vendors and service providers within the contact centre industry; taking world leading products and brands to market.
Mikepconway Construction Marketing 2010
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building and maintaining goodwill with key stakeholders to influence opinions and behaviors. PR should be part of an integrated communications strategy to define consistent messages that address issues important to audiences and shift perceptions over time. Research is key to understanding audience needs and issues to develop effective, issues-driven PR campaigns.
Mikepconway Construction Marketing 2010
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building reputation and relationships with key stakeholders through planned, sustained efforts. PR should be integrated into the overall marketing communications strategy to influence decisions, create awareness, and change perceptions. Researching issues that are important to stakeholders is key to developing effective, issues-driven PR campaigns.
Kingsdale Presentation - June 25, 2010
Roop Mundi presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Marketing Summit
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Media Management Consultancy Intro1
A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.
Kingfisher Overview Document
Kingfisher Communication is a consultancy that specializes in effective communication skills. They help clients with public speaking, presentations, sales, and negotiations. Their training programs develop skills like confidence, clarity, passion, and connecting with listeners. They have experience across many industries, providing coaching, training, and support. Some clients saw increased success in pitching, presenting, and developing client relationships after working with Kingfisher Communication.
Julie Detailed Resume
Julie A. Heimkes is an experienced client management and consulting professional with over 25 years of expertise in technical training and senior account management roles within the public safety industry. She is seeking a new opportunity to leverage her skills in areas such as account management, product consulting, training, and development. Her resume outlines her extensive career history managing accounts and sales territories, developing innovative sales strategies, and generating new business for organizations including Motorola Solutions, Interact Public Safety Solutions, and TUSA Consulting Services.
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016
The Canadian Channel Chiefs Council (C4) is hosting a first of its kind webinar on a topic that has become the most hotly debated area in the channel today: deal registration. Taking place on Dec. 13th at 1 PM ET, the webinar will feature noted channel professional Jay McBain of ChannelEyes to outline what the future holds for deal registration programs in light of the recent announcement by Salesforce.com on its new Einstein tool.
Einstein is an artificial intelligence tool that promises to take all the data that organizations have dutifully been capturing to their CRM for years and put it to good use, at first making recommendations about what leads sales reps should call first, or what personalization path is most appropriate for a marketing campaign.
McBain, who was a channel executive at Lenovo and with AutoTask, intends to provide the audience of this webinar new information on how artificial intelligence and machine learning is going to impact the channel. He believes tools such as Einstein are an exciting new thing that’s going to rapidly change the way vendors look at deal registration today. McBain’s ChannelEyes organization works to provide real-time sales intelligence for channel professionals.
But Einstein is not the only topic of discussion for this webinar. McBain also plans on unveiling new strategies on deal registration for those who are still developing their channel structure and programs. He also has ideas for what to do in terms of conflict resolution and the rules of engagement when it comes to deal registration.
McBain also plans on answering questions from channel chiefs and other channel professionals at the webinar.
Generic Capabilities2010
Marketing Strategic Services to help you analyze the competition, find your competitive edge and communicate your value to the right audiences.
Pcr Search Power Point
PCR Search is a recruitment firm with over 15 years of experience recruiting senior talent for the broadcast, digital TV, and new media industries. They offer retained search, permanent placement, contract/interim staffing, and an executive talent pool. Their services include developing an in-depth understanding of client needs, leveraging a global network to find qualified candidates, and managing the hiring process from start to finish.
Resume-PaulQuinn
Paul Quinn is an experienced content creator and community manager with over 8 years of experience at Telstra managing customer support sites and forums. He has a proven track record of improving customer satisfaction and delivering yearly increases in website traffic and support article usefulness. Quinn is looking to further develop his writing and community management skills in a new role.
SF_A_Part3R7_LP_CDI
1) The wealth management industry is undergoing profound changes due to new regulations, shifting competitive landscapes, and evolving customer expectations. Customers expect personalized services delivered through digital platforms anytime, anywhere.
2) To address these changes, firms need to create customer-centric platforms that deliver personalized, goal-based advice through mobile and transparent technologies. They also need to empower advisors with digital tools to improve productivity.
3) An effective approach is to create a single technology platform that tailors the experience for each user type. This can boost client engagement, advisor loyalty, productivity and revenue.
Hp
Harry Prestanski presents an overview of his communications consulting firm HP Communications. He has over 30 years of PR experience and founded the Communications Group, an affiliation of communication firms. HP Communications provides strategic communication services including public relations, crisis communications, and media relations to help clients achieve their goals. They develop comprehensive plans through research, messaging, and evaluating progress against objectives.
Elevate Your Reach: The Strategic Advantage of Voice Broadcast Dialers
Voice Broadcast Dialers, also known as robocalls or automated voice messaging systems, are software solutions designed to deliver pre-recorded messages to a large number of recipients simultaneously. While some may associate them with spam calls or nuisance messages, when used strategically and ethically, voice broadcast dialers can be a powerful asset for businesses looking to enhance their reach and engagement.
Marketo - Delivering customer success together
1. What is the Marketo Customer Success Organisation?
2. The role of Marketo Professional Services
3. How to leverage Marketo PS for maximum success
CURRICULUM VITEA
This document is a curriculum vitae for Nguyen Hoang Cuong, born May 25th 1978. It summarizes his career experience including currently serving as a Senior Sales Executive at Lintec Corp since 2012, where he is responsible for developing dealer channels and assessing market needs. Previously, he was a Team Leader of Sales at Saigon Postel Corp from 2003 to 2010, where he helped provide telecommunication services and handled customer complaints. He has a B.S. in Business Administration and is an Engineer, and enjoys listening to music, reading books, and cycling in his free time.
Similar to Tbg Background Summary Version (20)
Successfully selling & marketing to broadcast service providers
Successfully selling & marketing to broadcast service providers
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016
Elevate Your Reach: The Strategic Advantage of Voice Broadcast Dialers
Elevate Your Reach: The Strategic Advantage of Voice Broadcast Dialers
Tbg Background Summary Version
- 1. The Brookside Group, LLC Building Business Development Relationships Between Telecom Vendors and Consultants
- 9. Consultants influence the pre-sales, sales & post-sales processes Market Role of a Telecom Consultant Implementation RFP Procurement Senior Executive Level Engagement Support Design Consultant Business Engagement Life Cycle Where Consultants Strive to Engage Customers Where Vendor Sales Usually Engage Customers
- 12. The Growing Reach of the Consultant Channel
- 13. Call or Email: Mick Sawka, President [email_address] (973) 543-6765 www.brooksidegroup.com Contact us