To all the TATCHA fans, customers, bloggers, industry professionals, and editors: Thank you for all of your support!

1. Press Coverage

11. We're a bit obsessed with the new Tatcha Aburatorigami blotting papers
that just arrived at the New London Pharmacy (Space NK is getting
them in February). There's always an appeal in blotting papers — they
de-shine you without leaving powder on your face (cough, Nicole
Kidman, cough). But most of them are the size of rolling papers, and if
you're a fairly greasy person, you might end up going through four
sheets at the least: one for each cheek, the forehead and chin, and the
nose. And they were always weird and cheap looking. The Tatcha
papers are large enough — about the size of a Kleenex — so that one
sheet is all you need, and the packaging is, dare we say, pretty cute.
By: Aja Mangum

13. 1. Clue into an age-old Japanese beauty secret: touch up
your face with Tatcha's artisanal blotting papers, made
with abaca leaves and gold flakes.
2. Brighten a dull complexion with Guerlain Météorites
Perles. The clever beads come in various colors to serve
different functions: blue pearls, for instance, counteract the
yellow tone of tired skin.
3. We love how Guerlain's KissKiss Baby rejuvenating lip
balm moisturizes and protects you from the hot summer
sun while adding irresistible shine to your pout.
4. Perfect your complexion with Youngblood's Mineral
Radiance Moisture Tint, which is packed with antioxidants
like seve marine (a super-hydrating green algae), vitamin
E, licorice-root and kiwi extracts, and menthol that
together cool and calm irritated skin.
5. Viktor and Rolf's super-chic Eau Mega now comes in a
darling gold travel flacon—perfect for tossing in your
purse.
6. After one spritz of Caudalie’s Beauty Elixir, our skin glows
—use it after putting on makeup to set powder and create
a natural, dewy look. The blend of grape extract,
rosemary, and orange blossom closes pores and leaves
your skin feeling (and looking) firm.

28. As featured on the TODAY Show

29. New
York
Fashion
Week:
Chris
Benz
Spring
2010
Chris Benz’s lead makeup artist, Daniel Martin, had TATCHA on hand for his entire artistry team for the designer’s
Spring 2010 show at New York Fashion Week.

30. The Tao of I Do
Fall 2009 Wedding Guide
Face the Day
Get down to basics with a brow design and signature facial
that’ll make you glow from Katrina Rising at Cake. Then
keep shine at bay while preserving makeup with luxurious
Tatcha Aburatorigami blotting papers.

31. Beauty on the Inside and Out!
January 5th, 2010 by Mindy Weiss
Hi Friends,
I’m so blessed to receive wonderful little samples of amazing products and inspirations. I really
enjoy all the surprises and try to blog about as many as I can! This special product I was
gracefully sent not only is beautiful but I tried it and all I can say is ahhhhhh and ohhhhh! This
item is called Tatcha. Japanese Blotting Papers.
“Authentic Aburatorigami originally created for gold leaf artisans discovered be Geisha in the
1800″s for it’s skin benefits. All-natural. Fragrance free, handmade and suitable for ALL skin
types.”
I really thought that I didn’t have any extra oils on my skin but after using these for about 2 weeks
I swear I can see a difference (at my age I notice any change!) All my event planner friends out
there…you how we are getting dressed in bathroom stalls right before the event and for the
gals, our make-up that we applied in the morning looks awful well I threw a few of these blotting
papers in my bag and it almost looked like I applied more foundation…but not! Just took away
that tired “I look exhausted” look J hmmmmmm
Perfect for a Bride and the Bridal Party…Hey my hubby has stolen them out of my purse…your
skin feels so soft.
The package is small enough for your Bridal purse or handbag. The artwork on the package I just
love too…
www.tatcha.com

32. 15 October 2009
Growing up in Hong Kong, Aburatorigami, otherwise known as oil-blotting papers to most
of us, have been a life-saver for me for longer than I can remember. But it wasn’t until
recently that I discovered the story behind this Asian beauty staple and found my HG,
TATCHA Aburatorigami.
TATCHA Aburatorigami is truly the cream of the crop among blotting papers. It is
handmade in Japan with 100% abaca leaf and comes in a fancy paper packet with 30 sheets.
Each sheet measures roughly 3.75 inch x 3.75 inch and is slightly bigger than most blotting
papers but perfect for the whole face. It is super thin and soft yet the lattice line makes it
more durable than your regular Japanese oil blotting papers. There are also tiny gold flakes
just like the traditional Aburatorigami, which by the way, is originally the by-product from
artisans hammering gold into thin leaves to decorate the pavilions of Imperial Japan (who
would have known?)
Unlike the plastic blotting papers like Clean and Clear Oil Absorbing Sheets, the TATCHA
blotting papers do not soak up excess oil (which can sometimes lead to more oil being
produced). Nor do they contain talc powder like the famous Papier Poudré Oil Blotting
Papers from England, so they will never dry up your skin or leave behind a powdery, chalky
finish. They simply get the job done quickly and effectively without ruining your makeup or
irritating the skin.
Plus how can you not love that it is all-natural and biodegradable? Now I will can never go
back to regular blotting papers!
TATCHA Aburatorigami is now available at http://www.tatcha.com/. Prices are $12 for a
pack or $30 for 3.

33. Tatcha Aburatorigami (30 sheets for $12)
Can you EVEN? This powder alternative absolutely ENCHANTS me. These gold flake infused papers were
originally created for gold leaf artisans and were discovered by geisha in the 1800s for its skin benefits. They're all-
natural, fragrance-free and homemade. Simply pat a leaflet anywhere you'd like to reduce oil. Don't coat you skin
with crap, simply soak up the excess. It's SIMP.
Tatcha Aburatorigami is sold at tatcha.com.
What golden products are blowing back your hair? Tell me in the comments!

34. TATCHA
Blo>ng
Papers:
AddicBon
Worthy
I am officially addicted to TATCHA Aburatorigami Japanese Blotting Papers! These biodegradable blotting papers are what beauty dreams are made of.
Sounds dramatic, doesn’t it? I am not being over-the-top about this. Blotting papers are essential to your beauty routine. I forgot mine, as I didn’t switch them when
I switched purses the other day, when I got my Global Keratin Treatment done and you can see the evidence clearly by my picture. I even said to Jordana, “I wish
I had remembered my blotting papers!” (Just ask her if you don’t believe me!) I should have remembered that Makeover Momma recommends using toilet seat
covers in a pinch as a substitute for blotting papers, but I didn’t.
TATCHA
Blo>ng
Papers:
AddicBon
Worthy
I received the TATCHA Blotting papers, beautiful presented. I was even more please when I opened my bundle to see how classy and beautiful the packaging is on a
TATCHA 30 sheet pack. Presentation is important, even in blotting papers.
Now, just like you, while presentation is important, the true beauty is how the papers work! The blotting papers are made with the finest grade abacus leaf, known
for it’s strength, absorbency and softness. The size of each sheet is a large 3.75 inch sheet that is the perfect size for blotting your entire face. You can even use both
sides of the sheet if you are extra oily.
How to Use as instructed by TATCHA:
For Those With Dry Skin
You are blessed with naturally clear skin that just needs a boost of moisture, especially after washing your face. After applying a rich moisturizer even the best
powders can settle in, accentuating lines and wrinkles throughout the day. To help create the perfect canvas for your makeup with minimal powder, gently pat a
single leaflet of TATCHA aburatorigami to prime your skin without drying it out.
For Those With Oily Skin
Rejoice, for oily skin is youthful skin. For a petal fresh complexion, gently pat a single leaflet of TATCHA aburatorigami to the face anywhere there is excess oil.
Use both sides and discard after use. Repeat as often as needed anytime throughout the day.
Not to gross you out or anything but here is my blotting paper after use. This was 9:30 in the morning! I don’t consider my skin to be oily, in fact it is actually dry,
which goes to show that we all need to use blotting paper!!
Forget my TATCHA blotting papers? Never again!
$12/ 30 sheet pack
TATCHA.com

45. A
new
and
amazing
beauty
product
TATCHA
just
released
on
the
market
in
September.
A
friend
of
mine
is
the
Marke@ng
Manager
for
said
company.
I
was
pleasantly
surprised
to
receive
a
nice
liCle
package
via
snail
mail.
TATCHA
-­‐
It's
the
small
things
that
count,
bloGng
papers
wrapped
in
nice
recycled
gold
leaf
paper.
If
you
do
use
bloGng
papers,
I
think
it’s
@me
to
make
the
switch
over
to
a
gold
leafed
wonder
of
amazement.
Save
yourself
the
embarrassment.
Don’t
get
caught
shining.
HA,
in
the
bad
way
of
course.
I,
personally
have
neither
oily
or
dry
skin.
I’m
considered
‘normal’.
However,
there
is
a
certain
@me
during
the
month
where
my
face
produces
a
liCle
more
oil
than
normal.
I
thought
that
it
would
be
a
great
@me
to
test
them
out
during
those
three
days.
Low
and
behold!
TATCHA
did
what
it
was
supposed
to
do
and
then
some.
Relieved
my
(especially
around
my
nose)
skin
of
oil
and
shine.
TATCHA
-­‐
Adding
different
touches
of
color
is
always
a
plus,
I
favor
the
neon-­‐melon.
Another
great
feature
is
that
you
aren’t
limited
to
use
them
just
when
you
are
out
and
about.
They
work
so
well
before
puGng
makeup
on.
I
like
to
use
them
aPer
my
face
is
cleansed,
toned,
moisturized
and
primed.
Just
to
give
my
face
a
maCe
look
before
applying
anything.
Plus
I
am
pre6y
sure
that
my
makeup
coverage
lasted
longer
through
out
the
day
with
out
a
second
applica@on.
For
your
type
of
skin,
check
out
their
website
for
direc@on/usage.
TATCHA
I
also
like
the
extra
touch
of
the
gold
leaf
flake
in
it.
If
you’ve
used
bloGng
papers
before,
you
know
that
they
are
the
basic
run
of
the
mill,
plain
Jane
papers.
I
would
have
to
say
that
these
are
the
crème
de
la
crème
in
it’s
market.
With
price
points
that
are
definitely
not
going
to
break
the
bank,
I
think
that
these
are
most
def
stamped
with
the
seal
of
a
recommenda2on
of
approval.
TATCHA
IS
BRAND
NEW
WITH
AN
OLD
SOUL….
Here
are
some
of
the
company’s
beliefs:
…in
Leonardo
DaVinci’s
observa@on
that
“Simplicity
is
the
ul@mate
sophis@ca@on”.
…that
the
best
beauty
secrets
are
s@ll
out
there
wai@ng
to
be
discovered
by
the
modern
world.
…that
true
quality
comes
from
the
history
of
each
product
and
exper@se
of
the
craPsmen
that
make
them.
Here
are
some
of
the
company’s
promises:
We
will
search
the
world
over
for
true
beauty
secrets
that
have
withstood
the
test
of
@me.
We
will
personally
travel
to
the
source
for
every
product
we
carry
to
ensure
that
the
communi@es
and
environment
are
treated
with
the
utmost
care.
We
will
bring
our
customers
authen@c
products
that
simplify
and
beau@fy.

47. I’m
just
gonna
put
it
out
there:
I
have
always
had
really
oily
skin
and
large
pores.
Consequently,
much
of
my
brain
space
in
high
school
was
not
so
much
occupied
with
how
toxic
the
ingredients
were
in
my
oil
controlling
face
powder
as
it
was
with
whether
the
hot
foreign
exchange
student
would
kiss
me
for
the
first
@me
on
an
evening
when
I
forgot
to
(re)apply
the
aforemen@oned
powder
because
then
he
would
get
a
close-­‐up
look
at
the
oil
and
the
pores
and
I
would
subsequently
be
subjected
to
an
unsolicited
lesson
in
how
to
say
“My
God
woman
what
is
wrong
with
your
face?!”
in
Italian,
thus
forcing
me
into
hiding
for
the
next
three
years,
with
nothing
to
keep
me
company
but
Sassy
magazine
and
my
angst-­‐ridden
poetry
about
bad
skin
and
why
I
hated
Europeans.
Ahem.
Moving
on.
Unfortunately,
face
powder
was
a
mixed
blessing,
as
the
more
I
applied
it,
the
junkier
my
face
felt,
and
I
was
preCy
sure
it
was
causing
the
liCle
pimples
I
was
geGng
on
my
cheeks.
Consequently,
when
I
first
heard
about
the
magic
maGfying
promise
of
bloGng
papers,
you
can
be
sure
I
drove
to
Dayton’s
Department
Store
as
fast
as
my
Pon@ac
Phoenix
would
take
me
and
purchased
a
big
pack
of
the
finest
bloGng
papers
in
all
of
Fargo.
Fast
forward,
um,
you
know,
a
few
years
and
bloGng
papers
have
become
a
staple
in
my
purse,
dashboard,
makeup
bag,
and
gym
bag.
What
I
did
not
know,
however,
was
that
all
of
my
favorite
brands
contained
synthe@c
fragrance,
talc,
and
mineral
oils
(which
strikes
me
as
blasphemous
in
a
bloGng
paper).
I
also
did
not
know
the
original
bloGng
papers
–
the
ones
Japanese
women
have
been
using
from
over
300
years
–
have
always
been
made
using
nourishing
abaca
stem,
not
the
overly
drying
wood
pulp
we
are
subjected
to,
if
we’re
lucky,
here
in
the
States.
Yes
it’s
true:
Even
high-­‐end
American
bloGng
papers
are
basically
fragranced
toilet
seat
covers.
The
cheaper,
drug
store
sheets
are
actually
perfumed
sheets
of
petroleum.
Awesome.
Tatcha
papers
are
handmade
by
the
same
village
of
ar@sans
whose
families
have
been
using
the
abaca
to
pound
gold
into
exquisitely
thin
sheets
for
centuries.
These
are
the
same
papers
given
to
the
Geisha
as
giPs
by
these
ar@sans
three
hundred
years
ago,
which
the
women
used
to
keep
their
skin
flawless
despite
the
daily
regimen
of
heavy
makeup.
Today,
abaca-­‐based
bloGng
papers
can
be
found
in
nearly
every
purse,
backpack,
and
clutch
in
Japan.
Tatcha
founder,
Vicky
Tsai,
discovered
the
superiority
of
abaca-­‐based
bloGng
papers
during
her
frequent
business
trips
to
Japan,
and
went
to
extraordinary
lengths
to
bring
us
these
wonder
sheets.
They
absorb
excess
oil
in
the
morning,
act
as
a
primer
(for
oily
or
dry
skin)
to
help
founda@on
stay
on
all
day,
can
be
used
midday
to
refresh
the
face
without
removing
makeup,
and
are
absolutely
essen@al
for
travel
(let’s
be
honest
–
as
carry-­‐on
restric@ons
launch
into
the
ridiculous,
bloGng
papers
may
all
you’re
allowed
to
carry
on
your
next
flight).
When
I
read
about
Tatcha
Aburatorigami
BloGng
Papers
(thank
you,
EcoS@leCo!),
and
the
amazing
story
behind
them,
I
had
to
get
my
hands
on
a
pack.
Sure
enough,
I
immediately
no@ced
the
difference:
my
skin
looked
great
without
the
@ght
feeling
I
got
from
the
spendy
toilet
seat
covers,
and
one
large
sheet
was
enough
for
my
en@re
face,
as
opposed
to
the
three
I
usually
needed
of
the
postage
stamp-­‐sized
department
store
brands.
Best
of
all,
Tatcha
Aburatorigami
BloGng
Papers
contain
no
fragrance,
talc,
mineral
oil,
or
petroleum;
just
liCle
gold
flakes
as
a
sign
of
authen@city.
Star@ng
in
February,
you
can
find
Tatcha
at
Space
NK
stores.
For
now,
they
can
be
purchased
at
Tatcha.com,
or
at
Natureoleauty.com
(which
is
currently
the
only
company
shipping
them
interna@onally).

53. A
couple
of
weeks
back
I
had
the
pleasure
to
introduce
you
to
a
wonderful
Bay
Area
based
beauty
brand
TATCHA,
and
since
then
more
wonderful
things
have
been
happening.
You
can
now
purchase
TATCHA
at
Herringbone
Apothecary
in
Berkeley
and
Doe
in
Hayes
Valley.
In
the
@me
since
the
first
post
I
also
had
a
liCle
@me
to
chat
with
TACHA
founder
Vicky
Tsai,
and
I
found
out
that
we
have
some
favorite
beauty
products
in
common,
as
well
as
some
other
wonderful
facts
about
her,
and
of
course
I’m
sharing
them
with
you….ENJOY!
photo
of
Kyoto,
JP
What
were
you
doing,
prior
to
the
launch
of
TATCHA?
Vicky:
I’ve
spent
the
be6er
part
of
my
life
involved
in
beauty
–
first
as
a
passionate
consumer,
then
working
in
my
mother’s
cosmeEcs
bouEque
growing
up,
and
then
finally
at
a
global
beauty
care
company.
It
wasn’t
unEl
I
spent
some
Eme
with
a
green
raEngs
start-­‐up
called
GoodGuide
though
that
I
began
to
learn
about
the
environmental
and
health
hazards
of
these
products
I
had
always
loved.
So
before
I
launched
TATCHA,
I
spent
1.5
years
travelling
the
world
searching
for
beauty
products
from
the
past
that
beauEfy
and
simplify
responsibly.
TATCHA
is
my
way
of
sharing
these
treasures
I
find
along
the
way.
If
you
weren’t
in
the
beauty
industry
what
would
you
be
doing?
Vicky:
Great
quesEon!
I’ve
done
different
things
in
my
career
but
nothing
has
ever
been
such
a
labor
of
love.
I
hope
I
never
have
to
find
out.
Do
you
expect
on
expanding
the
TATCHA
line
with
other
products?
Vicky:
Absolutely.
There
are
so
many
gems
that
I
keep
finding
from
the
East
that
are
as
sumptuous
as
they
are
simple.
Bay
Area
Stylefile
will
be
the
first
to
know
as
the
line
grows.
When
you
aren’t
overly
busy
running
your
business,
what
are
some
of
your
favorite
things
to
do?
Vicky:
What
a
Emely
quesEon.
I’m
expecEng
my
first
li6le
one
in
a
few
weeks
–
it’s
a
girl!
So
when
I’m
not
working
on
TATCHA,
I’m
preparing
for
motherhood.
I’m
taking
name
suggesEons!
I’ll
send
a
year’s
worth
of
TATCHA
to
anyone
who
comes
up
with
a
winning
name.
Her
last
name
will
be
Bevan
(pronounced
Bevin).
The
5
Fashion/Beauty
items
you
can’t
live
without?
Vicky:
I’m
on
a
mission
to
simplify
my
beauty
and
fashion
rouEnes
so
I’m
a
big
fan
of
effortless,
elegant
style
soluEons.
If
I
had
to
pick
just
five
though:
1.
TATCHA
beauty
papers
–
of
course
;-­‐)
2.
Zobha
acEve
wear
–
stylish
enough
to
wear
to
brunch
but
high
performance
enough
to
work
out
in
too.
Also
a
SF
brand!
3.
Bu6er
London
-­‐
nail
lacquer
in
Pink
Ribbon
4.
Julie
Hewe6
-­‐
Camellia
Balm
for
lips,
eyes,
face
5.
Silk
scarves
from
Nepal
that
I
stock
up
on
whenever
I
am
in
Asia.
Throw
them
on
with
jeans,
a
black
tank
top
and
heels
and
you’re
ready
to
go.

54. The
great
thing
about
having
a
blog
with
a
Bay
Area
niche
is
that
I
occasionally
get
contacted
by
wonderful
designers,
and
cosme@cs
brands
that
are
based
in
my
own
back
yard,
and
that’s
what
happened
with
TATCHA.
TATCHA
is
a
brand
of
authen@c
aburatoigami
(
literal
transla@on
“oil
bloGng
paper”
in
Japanese),
that
launched
on
September16th
2009
right
in
San
Francisco.
Abacus
Leaf/Gold
Flake
was
originally
used
by
gold
craPsmen
about
1000
years
ago,
but
300
years
ago
the
beau@ful
Geisha
found
that
these
papers
also
held
great
beauty
benefits
as
well.
TATCHA
unlike
other
bloGng
papers
that
are
on
the
market,
is
all
natural,
fragrance
free,
animal
tes@ng
free,
and
handmade
as
they
have
been
for
centuries.
The
skin
benefits
are
wonderful
not
just
for
removing
excess
oils
that
cause
breakouts
from
oily
skin,
but
it
also
creates
luminosity
to
all
skin
types,
plus
it
creates
a
great
base
for
makeup
so
you
don’t
need
to
use
a
pore
clogging
primer,
and
when
used
atop
of
makeup
it
keeps
your
look
fresh.
If
you’re
looking
to
get
your
hands
on
TATCHA
you
can
purchase
online
(
$12
for
a
1-­‐pack,
30
sheets
per
pack
or
$30
for
a
3-­‐pack,
30
sheets
per
pack)
and
shipping
is
free
shipping.
HAPPY
SHOPPING!

60. kokolaroo
MakeupbyRenRen
hCp://www.youtube.com/user/kokolaroo
hCp://www.youtube.com/user/MakeupByRenRen

68. They
come
in
lovely
black
packaging
and
will
fit
in
the
tee
6niest
evening
clutch
or
minaudiere
without
taking
up
too
much
room.
God
forbid
your
favorite
gloss,
mints,
and
cell
phone
cannot
fit
in
there
too.
Disaster!!
:)
See
the
pic
below
that
I
snapped
with
my
Iphone
showing
how
easily
I
can
pack
these
cute
liDle
papers
into
my
favorite
Miu
Miu
evening
bag.
The
night
beauty
papers
are
infused
with
TATCHA’s
signature
gold
leaf
and
added
charcoal
for
extra
purifica6on.
The
beauty
papers
do
not
disturb
your
makeup
and
easily
liK
excess
oil
leaving
your
face
as
fresh
as
a
Japanese
Geisha.
(well,
almost!)
LOL.
Thank
you
Vicky!
I
will
be
a
life6me
TATCHA
supporter
and
have
shared
your
fabulous
product
with
some
of
my
fabulous
friends
so
they
can
spread
the
word!

83. As featured on the TODAY Show
Youtube.com/TatchaBeauty