Tata Tigor name - Press release

1. Make way for Tata TIGOR!
~ New ‘Styleback’ from Tata Motors ~
Mumbai, February 9, 2017: The KITE 5 concept car has received a
stupendous response for its unique design proposition since it was
showcased at Auto Expo 2016. Tata Motors today announced that the
Kite 5 concept will be christened as Tata TIGOR. The Tata TIGOR is the
next offering of the IMPACT design language and is targeted at young,
talented and confident individuals who express their individuality with a
unique style of their own. Tata TIGOR will cater to a design and attitude
led consumer and will be India’s 1st ‘Styleback’.
Announcing the name Tata TIGOR, Mayank Pareek, President,
Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we
are speeding towards our next market introduction, the Tata TIGOR which
opens a new category of style and attitude in this segment. The break-free
design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will
announce its commercial launch soon and are excited to see the IMPACT
of the ‘Styleback’ on our customers.
The TIGOR Styleback introduces a radical new silhouette to the segment,
which is dominated by boxy cars. The TIGOR Styleback will be a game
changer in the segment, with an unbeatable combination of style and
substance.
Give way to TIGOR, the Styleback, from Tata Motors.
Stay tuned for more details on TIGOR.