E! is an e-magazine that focuses on entertaining readers with celebrity gossip and news ranked by prominence. It uses humor and avoids challenging vocabulary. Videos are included to engage readers with visual and interactive content. Kindle is an e-book reader that informally entertains and informs readers through an easy-to-navigate format. It contains different book categories that can be immediately viewed by clicking. Pages are turned through flicking on the screen similarly to a physical book. Book covers and highlighting aid navigation of the text-based content.