House style refers to maintaining consistency in a company's branding elements such as its logo, graphics, colors, fonts, and positioning across all business documents, marketing materials, and products to create a recognizable brand and corporate image. The document provides Tesco as an example, outlining how it uses consistent branding with its blue, red, and white colors and "Every little helps" slogan across its website, stores, products, leaflets, and documents to be easily recognized by customers. It advises developing a simple logo and sticking to the same fonts and colors across documents to establish a clear house style for a business.

1. House Style

2. What do we mean by ‘House Style?’
Consistent use of text type, graphics, logo, colours
throughout our work
Positioning of logo and graphics
Helps customers to recognise the brand
Creates a corporate image and identifies the product the
company is selling

3. Example – Tesco - website
Tesco:
use logos on
everything.
Colours are:
Blue, red and
white.
Slogan is:
Every little
helps.

4. Tesco - Fixtures
Stores
Petrol
Trolleys & Bags

5. Tesco - Products
Value range
Standard
products
Finest range

6. Tesco - Leaflets

8. Tesco – Business documents
Formal
Letter
Receipt

9. Your documents
You need to show that you have a consistent style
throughout your business documents
You will need to produce a simple logo which use it on all
your documents
Stick to the same font as much as possible
Use the same colours or decide on a range and stick to it
Don’t use lots of different text sizes on the same document