This document profiles two potential target audiences for a music artist: Mark Travis is a 23-year-old man who dresses well and keeps fit. He cares about his family and gives them money, though he struggled in school. He enjoys modern, catchy music. He would be considered a typical audience member. The second profile is of a 23-year-old woman who enjoys fashionable, unique styles. She was raised middle class and donates to charities. She enjoys popular music and would attend concerts to support artists she likes. She maintains an upper-middle class lifestyle. Both profiles represent mainstream audiences who enjoy trendy, mainstream music.