1. Your cab, in a tap.

2. 2
How does it work for the passenger?

3. 3
Passenger Value Proposition
Easy. No registration, one tap to your location
Speedy. Never wait on hold, pay on your phone
Safe. Licensed taxi drivers
It's free.

4. 4
But… isn’t that just Uber?
UberX. No taxi license.

5. 5
How does it work for the driver?

6. 6
Driver Value Proposition
More business. More profit
Performance based costs. No risk
Receive calls anywhere. Spend time rewardingly
“I have no problem paying $1.50 to make $15.”

7. 7
Dispatcher Value Proposition
Additional revenue stream. More profit
Cost savings. Hire less phone operators, save more
Employee retention. Happier drivers, lower turnover
Passenger satisfaction. Higher ratings

8. 8
Revenue Model
$
$
$
Successful order fee. $1.50 from driver
Priority credits. $5 from passenger
Processing fee. 5% + $0.30 from driver
- $0.20 to dispatchers
- 2.9% - $0.30 to BrainTree
Avg net rev is $1.46 per order

9. 9
Susan
• 42 years old
• Smart phone user
• Uses taxi once per month
$17.52 net rev per year
Broad Demographic 18 – 45 year old smartphone owner

10. 10
Brittney
• 20 years old
• Goes to clubs or bars often
• Uses taxi once per week
$75.92 net rev per year
Specific Demographic 18 – 25 year old nightclubber

11. 11
Saskatoon, Calgary, and Victoria
15 million annual dispatch calls
10 million with smart phones
13 million by 18 – 45 year olds
1% is profitable

12. 12
We have the team to pull it off
Taylor Mills - Saskatoon
Founder, Head developer
• Mechanical engineering degree
• Taught himself to code
Donovan Sotnikow - Montreal
Developer
• Computer programming degree
• Multiple apps launched in Android
store

13. 13
Dylan Hergott - Saskatoon
Sales and partner acquisition
• Marketing degree
• Experienced in sales, marketing,
and team management
Lars Verhoef - Calgary
Head of financial services
• Financial service management
degree
• Experienced in bookkeeping,
investing, project management,
and hedge fund accounting
Eric Dahl - Calgary
Online marketing and social media
• Entrepreneurship degree
• Experienced in social media
management, paid online
advertising, and search engine
optimization

14. 14
Action Plan
Dec Jan Feb May
 Legal
 Testing assumptions
 Dispatcher acquisition
 Media relations
 Managing social media
 Debugging
 Additional features
 Enter to app store
 Website interface
 Android translation
 Funding
 Rolls Royce Day

15. 15
$2,260
Legal
$2,290
Marketing
$450
Servers
$5,000 Breakdown

16. 16
Free Marketing
Nightclub partnerships
Search engine optimization
Priority credits
Positive first time experience
Personal networks and media
Paid Marketing
Rolls Royce Day
Promotional videos
Paid online advertising

17. 17
Financials year one
80%
10%
$18,733
93,782 total orders
Gross profit margin:
Profit margin:
Profit:
Breakeven:

18. 18
$13,910Capital needed to stay afloat in year 1:
-$4,856
-$724
-$3,441
$550
$2,592
-$5,643
-$2,388
$1,196
$3,793
$7,390
$9,236
$13,583
300 707
2120
5372
8624
11876
15128
18380
21632
24884
28136
31388
1 2 3 4 5 6 7 8 9 10 11 12
Most Likely Users

19. 19
Thank you!

20. 20
First quarter legal documents breakdown
First quarter website and software expenditures breakdown
Cash flow graph and cash needed to stay afloat
First year income statement with/without 50k investment
TapCopter commercial
Financial forecast without outside investment
Total installs breakdown and assumptions Saskatoon
Total installs breakdown and assumptions Calgary
Total installs breakdown and assumptionsVictoria
How cash moves with in-app payment
How cash moves with successful pickup without in-app payment
Additional slides for question period
Average revenue per ride breakdown

21. 21
Legal $2,260
Dispatcher contract.
Terms of service.
Corporate bylaws.
Federal registration.
Register trademark.
$500
$500
$500
$510
$250

22. 22
Website and Software $2,360
Website development.
Coding software.
$2,000
$360

23. 23
$13,910 most likely cash flow needed to stay afloat
$34,766 worst case to stay cash flow needed to stay afloat

24. 24
20338 total orders with
31388 total downloads
$50,000 investment
46743 total orders with
72038 total downloads
Bootstrapping

25. 25
December Januari Februari March April May June July August September October November
Cash Inflow
Booking Fee 270$ 636$ 1,960$ 5,100$ 8,240$ 11,381$ 14,535$ 17,718$ 20,915$ 24,112$ 27,309$ 30,507$
Transaction Fee 5% + $0.30 po 38$ 89$ 274$ 714$ 1,154$ 1,593$ 2,035$ 2,481$ 2,928$ 3,376$ 3,823$ 4,271$
Premium Service Fee -$ 42$ 131$ 340$ 549$ 759$ 969$ 1,181$ 1,394$ 1,607$ 1,821$ 2,034$
Total $308 $767 $2,365 $6,154 $9,944 $13,733 $17,539 $21,380 $25,238 $29,095 $32,953 $36,811
Cash Outflow
Cost of Goods Sold
Transaction Cost 2,9% + $0.30 po $26 $62 $192 $500 $808 $1,115 $1,424 $1,736 $2,050 $2,363 $2,676 $2,990
Commission $0.20 po $36 $85 $261 $680 $1,099 $1,517 $1,938 $2,362 $2,789 $3,215 $3,641 $4,068
Servers $2 $4 $13 $34 $55 $76 $97 $118 $139 $161 $182 $203
Subtotal 64$ 151$ 466$ 1,214$ 1,961$ 2,709$ 3,459$ 4,217$ 4,978$ 5,739$ 6,500$ 7,261$
Other Cash Outlfow
Direct Marketing 500$ 1,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$
Marketing -$ -$ 1,000$ -$ 500$ -$ 500$ -$ 500$ -$ 500$ -$
Salary -$ -$ -$ -$ -$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$
Employment Insurance -$ -$ -$ -$ -$ 172$ 172$ 172$ 172$ 172$ 172$ 172$
Canada Pension Plan -$ -$ -$ -$ -$ 472$ 472$ 472$ 472$ 472$ 472$ 472$
Workers Compensation -$ -$ -$ -$ -$ 297$ 297$ 297$ 297$ 297$ 297$ 297$
Holiday Pay -$ -$ -$ -$ -$ 553$ 553$ 553$ 553$ 553$ 553$ 553$
Banking 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$
Communication 50$ 50$ 50$ 50$ 550$ 550$ 550$ 550$ 550$ 550$ 550$ 550$
Legal 2,260$ -$ -$ -$ -$ 750$ -$ -$ -$ -$ 750$ -$
Servers 150$ 150$ 150$ 200$ 200$ 200$ 250$ 250$ 250$ 250$ 250$ 250$
Software 2,120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$
Subtotal $5,100 $1,340 $5,340 $4,390 $5,390 $16,667 $16,467 $15,967 $16,467 $15,967 $17,217 $15,967
Total Cash Outflow $5,164 $1,491 $5,806 $5,604 $7,351 $19,376 $19,927 $20,184 $21,445 $21,706 $23,717 $23,228
Operating Cash Flow -$4,856 -$724 -$3,441 $550 $2,592 -$5,643 -$2,388 $1,196 $3,793 $7,390 $9,236 $13,583
Financial Forecast
Most likely

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31
How cash moves with in-app payment
Drivers
Dispatchers
BrainTree
Passenger
BrainTree takes 2.9 % + $0.30
Remaining goes to TapCab
TapCab keeps 2.1% + $1.30
Remaining goes to dispatcher
Dispatcher takes $0.20
Remaining goes to driver
Driver keeps remaining
Total charge is $1.80 + 5%

32. 32
How cash moves with successful pickup
without in-app payment
Driver DispatcherPassenger
We keep $1.30
Driver accepts cash
Account is charged $1.50 Dispatcher keeps $0.20
Pays TapCab $1.30