Tap Pharmaceuticals had an unethical culture focused on short-term financial profits over ethical responsibilities. This led to unethical business practices like bribing doctors to increase drug sales. Key players like the VP of Sales and sales representatives promoted these practices for personal gain while harming patients and other stakeholders. The document analyzes alternatives for Tap to become more ethically responsible in areas like management alignment, legal oversight of marketing, and consideration of foreign business cultures during global expansion. Recommendations include minimizing harm, respecting local cultures, and paying fair taxes when operating globally.

1. 1. An Unethical Culture in Need of Change: Tap Pharmaceuticals PHL/323 Ethics in
Management
2. INTRODUCTION About the case Symptoms and roots of problem Roles of key
players Ethical systems Analysis of alternatives Alternative changes in foreign country
Globalization and its effects recommendations
3. About the Case Douglas Durand hired as vice president of sales Tap
Pharmaceuticals Lupron Unethical business practices at Tap
4. Symptoms and Roots of Problem Financial short-term profits were main concern
No legal counsel Sales and marketing practices Bribes to doctors Sales
Representatives
5. Roles of Key Players Douglas Durand the Vice President Senior Management
Sales Representatives Physicians Medicare Shareholders Consumers
6. Ethical System Duty-based Entitlement-based Consequences-based
7. Analyze Alternatives The management had a conflict. Over turning each other’s
values. The upper management needed better cohesion. The employees were
maintaining faulty records. Upper management needed to align the company in a way
there was more fiduciary responsible.
8. Analyze Alternatives Not been a money hungry company only concerned for their
short- term goals and had more ethical responsibility to it’s stake holder’s. The Sales
prevention department.. Needed to be come a legal counsel. Become uniform with the
cultures in competition by more regulation and promising marketing campaign.

2. 9. Alternative changes in foreign country Be familiar with corruption from totalitarian
regimes and working conditions Chicken’s “finger lickin’ good” was initially translated
into Chinese as “eat your fingers off”—not a very appetizing slogan!
10. What is globalization? Globalization is a process of interaction and integration among
the people, companies, and governments of different nations, a process driven by
international trade and investment and aided by information technology.
11. Effects of globalization• Globalization has effects on the environment, onculture, on
political systems, on economicdevelopment and prosperity, and on human physicalwell-
being in societies around the world.• Globalization gave rise to competing with
international markets where local conditions may be different.
12. Effects of globalization on the choice of alternative• Multiple governments with
different laws and regulations• Cater to all umbrella of institutions in a society, including
media, academic, and non-profit• Language familiarity
13. Recommendations• Minimize intentional harm.• Contribute more positive actions for
the hostcountry.• To the extent consistent with ethical norms,respect the local culture and
maintain its dignity.• Multinationals should pay their fair share oftaxes and cooperate
with the local governmentsin developing equitable laws and otherbackground institutions.
14. Conclusion• Analyze Case Scenario• Analyzed facts and stakeholder’s• Ethical
Systems represented in case• Framed alternatives• Effects of foreign expansion•
Necessary implementation for globalization
15. References Trevino, L.K., & Nelson, K.A. (2007). Managing business ethics:
Straight talk about how to do it right (4th ed.). Hoboken, NJ: John Wiley & Sons
University of Phoenix. (2011). Introduction to Ethics for University of Phoenix Students.
Retrieved from University of Phoenix, PHL/323 - Ethics in Management website. CBS.
(2008). BNET. Retrieved from http://findarticles.com/p/articles/mi_m3374/is_17_23/ai_
80234869/

3. 16. Any Questions?
17. Thank you