The company was registered in Shanghai in 2007 and received $5 million in initial investment. By 2009, it had launched 6 products and begun offline business operations. In 2010, it had 20 million users, 400 employees, and $30 million in revenue with 10% coming from offline licenses. In 2011, it went public on the Nasdaq and launched a movie production business.

11. 2007
2009
2010
2011
Company registered in
S h a n g h a i
$5 millions investment,
6 products launched and
began offline business
20 million users, 400
employees and $ 30 million
revenue with 10% came from
o f f l i n e l i c e n s e
IPO in Nasdaq;
S h o o t m o v i e

12. Type
User
Demographics
Active
Users
(millions)
Reg.
Users
(millions)
8
Taoomee
Children’s
SNS/
Games
Children,
mothers
20
180

14.
L i k e
I t ,
I s
A t
E a s e !

15.
L i k e
I t
Is
At
Ease!

16. Vision
Value
Mission
To
become
the
most
w e l c o m e d
Chinese
children’s
e n t e r t a i n m e n t
c o m p a n y
Dreaming
Engineers:
fantasy,
innovation,
c a r i n g ,
g r o w i n g ;
simplicity,
sharing,
equality,
professional
Create
dream
a n d
b r i n g
happiness
to
C h i n e s e
c h i l d r e n