The document discusses social media campaign planning for marketers. It recommends using two key communication tactics: self-presentation to promote yourself and your brand, and connectivity by following, sharing, and listening to build a community of fans. It also promotes using social media release platforms to distribute stories to journalists and bloggers for fast, widespread coverage and high search rankings. The goal is to effectively use social media to create and lead a loving community of fans.

1. “ TAM GAZ” SOCIAL MEDIA CAMPAIGN PLANNING FOR MARKETEERS

2. Wanna know the ONLY unchangable truth about communication?

3. YOU CANNOT SEPERATE COMMUNICATION FROM REALITY

4. This is the age of TECHNOLOGY

5. COMMUNICATION TECHOLOGY , that is!

6. Radio* * 40 years to reach 10 million users

7. TV* * 15 years to reach 10 million users

8. Netscape* * 3 years to reach 10 million users

9. COMMUNICATION inventions which changed how we connect and build communities

10. Great tools ... for marketing AT people

11. But the OLD ways aren’t what they used to be

12. And there’s a new kid in town ... Who’s CHANGING THE WORLD

13. to building the very best marketing COMMUNITIES He’s the KEY

14. SOCIAL MEDIA

15. Seems like a bit TOO MUCH , right?

16. BUT, if you’re not INVOLVED ... you might as well zip it!

17. And get out of the game before it’s too late!

18. But WAIT! It’s simple :)

19. SOCIAL MEDIA involves just 2 COMMUNICATION Tactics

20. SELF-PRESENTATION * * You and Yours 1

21. ... Where being SEXY pays!

22. Plug in  Follow  Share* * Pure connectivity 2

23. Where LISTENING! pays!

24. So, which ones should you use?

25. ALL OF THEM!!!

27. Your COMMUNITY of loving FANS

28. You need to create a VIRTUOUS LOOP Which feeds itself while recruiting FANS

29. See, it’s all about leaving YOUR SOCIAL MEDIA footprint

30. Showing YOUR unique STRENGTHS

31. Blatently!

32. I’m Andy Kovacs Creative Communication Expert at ELC [email_address] Got it?

33. All to CREATE and LEAD YOUR COMMUNITY of loving FANS

34. HAPPY DAYS!

35. Just get yourself on the Social Media circuit and, eventually you’ll win!

36. EVENTUALLY!!!

37. EVENTUALLY!!! Who’s got until EVENTUALLY!!!

39. How about speeding this up?

40. Do you want to effectively package ALL your stories?

41. For THOUSANDS of online journalists and A-list bloggers

42. Want GLOBAL multi-media coverage from an instant publication source?

43. Like the sound of TOP Google search ranking

44. ... 10 MINUTES after publication? Like the sound of TOP Google search ranking

45. SOCIAL MEDIA RELEASE PLATFORMS

46. SOCIAL MEDIA RELEASE PLATFORMS It’s Social Media SUPERSIZED!

47. Andy Kovacs Education Director and Owner ELC: English Language Consultants An expert applied linguist responsible for creating all the company’s tailor made, creative communication solutions and coaching programmes for all areas of modern professional life.

48. IT’S “TAM GAZ” SOCIAL MEDIA CAMPAIGN PLANNING FOR MARKETEERS

49. Jonathan Bowker Managing Director LMS: Legal Marketing Services Eastern European Representative PitchEngine Responsible for educating communications professionals about the role of emerging media and other Web 2.0 technologies in public relations marketing.

50. Thnx 4