The 34th Tallinn Rally took place in 2017 with 60-120 participants and around 5,000 spectators. The rally has seen several firsts in Estonia, including the first import car in 1986 and the first WRC car in 2001. In 2017 it introduced virtual stages. Popular Estonian rally drivers who have participated include Markko Märtin, Sebastian Lindholm, and Ott Tänak. The document discusses sponsorship opportunities for the rally, including name sponsor packages starting at 10,000 euros or sponsor packages starting at 5,000 euros, to promote the rally and engage spectators.