TalkerCrocker introduces TalkWare, a new line of kitchenware that helps users feed themselves through breakthrough technology. Its mission is to refresh, inspire, create, and deliver for customers. An internal analysis found established brand loyalty among other kitchenware companies, while an external analysis identified online sales as an opportunity. TalkerCrocker aims its marketing mix at busy career women, career-focused men, college students and others seeking time-saving benefits.