LinkedIn Insights Talent Pool Report 2012. Data insights detailing the Supply and Demand of Drilling and Petroleum Talent in the US.

1. Talent Insights
Talent Pool Report
Drilling and Petroleum Professionals
Technical Salespeople September 2012
Executive Summary Where should you look for talent?
Did you know that a drilling and petroleum professional • Hidden Gems: These mid-sized markets have relatively
living in Houston is over two times more likely to be lower demand, meaning hiring is likely to be easier
contacted by a recruiter than one living in Dallas, which • High-Demand: These are the largest markets, where
is only 240 miles away? LinkedIn data shows that: overall demand is also highest and hiring may be difficult
• There are over 19,000 drilling and petroleum • Saturated: These small to mid-sized markets also have
professionals throughout the United States very high demand, meaning hiring is likely to be difficult
• Talent is heavily concentrated in the Houston
area–home to over 50% of the talent pool
• Lower-demand markets like Dallas and Oklahoma City Region Quadrant
are likely to offer untapped sources of talent 100
SATURATED HIGH-DEMAND
• Skills for well optimization and offshore/subsea drilling 90
Houston
are in high demand 80
Pittsburgh
• While this pool is driven primarily by compensation New Orleans Denver
70
and benefits, they differ from other talent in that they Anchorage, AK Tulsa, OK
Odessa/Midland
value opportunities to teach others what they have 60 Oklahoma City, OK
learned and work abroad Chicago
50
Demand Index
Bakersfield, CA Dallas/Fort Worth
40
Overview Los Angeles Austin
A world of insights can be gathered from LinkedIn’s 175 Toledo, OH
30
million members - the world’s largest professional network.
San Antonio
Oil and Gas is one of the top five most searched industries
by recruiters on LinkedIn. Recruiter activity and member
data can be used to determine supply and demand for
20
drilling and petroleum professionals. A higher demand index
means that the average professional in a region is receiving
more contact from recruiters than peers in other regions. Lafayette, LA HIDDEN GEMS
200 500 1,000 2,000 5,000
Supply (# Professionals)
Demand based on recruiter activity on LinkedIn
Large, high-demand
regions
Which skills are in short supply?
Recruiter activity can highlight which skills are in high
DEMAND
demand. For drilling and petroleum professionals, our
Large, low-demand data shows that expertise with skills like well optimization,
regions “Hidden Gems”
subsea drilling, well completion and offshore drilling is
highly sought after on LinkedIn. Professionals with these
skills are up to 6x more likely to be contacted by a
SUPPLY recruiter. Therefore, expect to spend more time filling
positions that require these skills.
Number of talent pool members in each region

2. What do drilling and petroleum professionals consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity
64%
EXCELLENT COMPENSATION & BENEFITS
65%
51%
GOOD WORK-LIFE BALANCE
51%
37%
JOB SECURITY
35%
30%
CHALLENGING WORK
32%
OPPORTUNITY TO TEACH OTHERS 8%
WHAT YOU HAVE LEARNED 22%
6%
OPPORTUNITY TO WORK ABROAD
21%
AN EMPLOYER WHO VALUES 24%
EMPLOYEES CONTRIBUTIONS 10%
AN ORGANIZATION THAT PRODUCES 12%
INNOVATIVE PRODUCTS AND SERVICES 3%
US Average Drilling and Petroleum Professionals
How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your drilling and petroleum
positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.
1. Employees’ Networks
Engage with the talent already connected to your employees
A world of LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States.
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