SlideShare a Scribd company logo
1) How easy yet valuable is to prototype almost anything in
a cheap, quick and dirty way
2) The enrichening experience of learning from peers
3) The importance of space and tools to foster innovation
Key Takeaways /
Learnings
Juan Carlos Diaz Bilbao jcdbilbao@gmail.com 26/08/13
#DTActionLab
Process
map
My sector is social entrepreneurship and currently I’m working to link and build the appropriate
collaboration and communications schemes between big companies and social organizations, in order to
tackle large-scale pressing social challenges through innovative business models. The main obstacle is to
achieve a mindset change in top executives, for them to see true and significant value in addressing social
and environmental problems and contributing to the common wealth. That means ending business as
usual and putting profits behind purpose. How can I achieve this? I see in design thinking a powerful tool
to help top business executives get out of the building, develop empathy and reimagine their business,
untapping a creative potential that will shape tomorrow’s future companies and solve pressing social
challenges. Workshops, courses and fieldwork is necessary to achieve such mindset change.
Reflection

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Take aways DT Action Lab - Juan Carlos Diaz Bilbao

  • 1. 1) How easy yet valuable is to prototype almost anything in a cheap, quick and dirty way 2) The enrichening experience of learning from peers 3) The importance of space and tools to foster innovation Key Takeaways / Learnings Juan Carlos Diaz Bilbao jcdbilbao@gmail.com 26/08/13 #DTActionLab
  • 3. My sector is social entrepreneurship and currently I’m working to link and build the appropriate collaboration and communications schemes between big companies and social organizations, in order to tackle large-scale pressing social challenges through innovative business models. The main obstacle is to achieve a mindset change in top executives, for them to see true and significant value in addressing social and environmental problems and contributing to the common wealth. That means ending business as usual and putting profits behind purpose. How can I achieve this? I see in design thinking a powerful tool to help top business executives get out of the building, develop empathy and reimagine their business, untapping a creative potential that will shape tomorrow’s future companies and solve pressing social challenges. Workshops, courses and fieldwork is necessary to achieve such mindset change. Reflection