TAG body spray is advertised in a video showing cheerleaders aggressively piling onto a man using the product. The ad warns that using TAG could cause cheerleaders to behave aggressively and potentially injure men by literally throwing themselves at TAG users in their efforts to attract them. The message suggests TAG makes men highly attractive but could also endanger them.

1. TAG Body Spray

2. http://www.youtube.com/watch?v=ws87MmTlIz8

3. WARNING?The ad literally warns that the use of this product can cause cheerleaders to be aggressive.

4. Concept- If a man uses TAG, then he will become very attractive to a group of cheerleaders to the point where they may pile themselves on top of him.

5. Can TAG cause injuries from women literally throwing themselves at the users of this product?

6. What do we take from this message?