SlideShare a Scribd company logo
?How did it all start




17th May 1995, Udi Peless & Shai Abramson
established a company named “Friendly Machines”.
The company developed the first Robotic Lawn
Mower.
Our First Prototype




                 A Rover walk behind lawn
                 mower was converted into
                 the first prototype robotic
                 lawn mower.
Additional prototypes leading to
      the “Classic” model
Foam mockup of the Classic, final shape
First public introduction of the Classic - Sep 1997
      at the GLEE show in Birmingham UK
Robomow Classic as sold since 1998,
about 4000 units were sold in 3 years
Company name




In 1999 we changed our name from
Friendly Machines to Friendly Robotics
RL Series


New and improved design – the RL series
    First models launched in 2000
    Base Station was added in 2004
Vacuum Cleaner



A joint venture with the Hoover company
led to the introduction of a robotic vacuum
cleaner in 2003
Branding




In 2005

Became the brand.

Friendly Robotics is the name of the company,
but its logo is no longer used.
Environmental friendly




Also in 2005, we added to the company the idea of a
Green product, Robomow is making as minimal impact
on the environment as possible.
RM Series


In 2008 we came out to the market with
   the third generation- the RM series
In 2010, distribution was expanded to the modern trade
in Europe via the introduction of the Robomow City line
Robomow City models




City 110
                         City 100




           City 120
Stihl / Viking OEM since 2010
             iMow product line



iMow MI 322 C                    iMow MI 555 C
   500m²                            2000m²
Robomow Product Line 2012

                           RM510
            RM200          500m²
            250m²




Dealer
line         RL555
             600m²
                         RL855
                         1000m²
                                      RL2000
                                      2000m²




               City100      City110
                                          City120
               200m²        500m²
                                          1500m²
City line
for
chains
t2

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