Fitness for purpose refers to the concept that a product or service should be suitable for the intended use that it was designed for. If a product is marketed or sold as being suitable for a particular purpose, it should perform as expected for that purpose. A product that does not fulfill its intended function may be considered defective or not fit for purpose even if there are no manufacturing defects present.
Vesa Lehtimäki creates detailed Lego recreations of famous film scenes using precise lighting and perspective, and adds realistic textures like baking soda for snow or dust to fully immerse the viewer. The document highlights some of Vesa's most impressive works that demonstrate her signature techniques for bringing Lego scenes to life.
The document discusses photo edits on AO3. AO3 allows users to edit photos that are included in works posted to the site. However, AO3 prohibits any edits that involve deepfakes, fake nudes, or nonconsensual image manipulation as these violate their content guidelines.
This document describes 4 techniques in Photoshop to convert a color image to grayscale. It discusses creating a new layer, going to adjustments, clicking on Black and White to remove all color from the image. The author then adjusted the color levels until they were happy with the grayscale result.
This document describes 4 different Photoshop techniques for filters. It discusses using the sponge filter effect which is found under the filter tab in the artistic drop down menu. Adjusting the sliders for the sponge filter is mentioned to avoid obscuring details in the image being filtered.
Cropping is a simple Photoshop technique where you use the crop tool to adjust the size of the preview box and choose how big you want your finished image, such as lining up the grid with the center of the subject and positioning it close to the rule of thirds. The document demonstrates cropping by showing an "Before" and "After" shot of the technique.
This document discusses 4 techniques for enhancing colours in Photoshop, beginning with using the magic wand tool to select an area of the photo, then accessing the Colour Balance adjustment from the adjustments menu to selectively enhance specific colours in the selected area.
In photograph 1, the aperture was too high and shutter speed too long, causing overexposure from the natural light. No extra lighting or reflectors were used. For photograph 2, the aperture was lowered and shutter speed adjusted, resulting in a cleaner shot with crisper detail and no light bleed, as natural light alone was used without additional lighting or reflectors.
Fitness for purpose refers to the concept that a product or service should be suitable for the intended use that it was designed for. If a product is marketed or sold as being suitable for a particular purpose, it should perform as expected for that purpose. A product that does not fulfill its intended function may be considered defective or not fit for purpose even if there are no manufacturing defects present.
Vesa Lehtimäki creates detailed Lego recreations of famous film scenes using precise lighting and perspective, and adds realistic textures like baking soda for snow or dust to fully immerse the viewer. The document highlights some of Vesa's most impressive works that demonstrate her signature techniques for bringing Lego scenes to life.
The document discusses photo edits on AO3. AO3 allows users to edit photos that are included in works posted to the site. However, AO3 prohibits any edits that involve deepfakes, fake nudes, or nonconsensual image manipulation as these violate their content guidelines.
This document describes 4 techniques in Photoshop to convert a color image to grayscale. It discusses creating a new layer, going to adjustments, clicking on Black and White to remove all color from the image. The author then adjusted the color levels until they were happy with the grayscale result.
This document describes 4 different Photoshop techniques for filters. It discusses using the sponge filter effect which is found under the filter tab in the artistic drop down menu. Adjusting the sliders for the sponge filter is mentioned to avoid obscuring details in the image being filtered.
Cropping is a simple Photoshop technique where you use the crop tool to adjust the size of the preview box and choose how big you want your finished image, such as lining up the grid with the center of the subject and positioning it close to the rule of thirds. The document demonstrates cropping by showing an "Before" and "After" shot of the technique.
This document discusses 4 techniques for enhancing colours in Photoshop, beginning with using the magic wand tool to select an area of the photo, then accessing the Colour Balance adjustment from the adjustments menu to selectively enhance specific colours in the selected area.
In photograph 1, the aperture was too high and shutter speed too long, causing overexposure from the natural light. No extra lighting or reflectors were used. For photograph 2, the aperture was lowered and shutter speed adjusted, resulting in a cleaner shot with crisper detail and no light bleed, as natural light alone was used without additional lighting or reflectors.
This document discusses focus techniques used in two photographs. For the first photo, the photographer used a long depth of field and blurred the foreground to draw attention to the camera man in the background. In the second photo, the photographer created a shallow depth of field to focus on the man's head in the foreground as the point of interest, adjusting the focus differently than the first photo.
The document discusses two photographs taken to capture two characters in a scene. For the first photograph, the photographer aimed to show both characters and the situation by taking the shot from below and looking up. While this provided the intended perspective, the lighting was not ideal. The second photograph used the same low angle but came closer. This image better follows the rule of thirds and frames the subjects effectively while still providing context of the scene through the second character's visible arms. An edited version of the first photo would introduce the scene before displaying the improved second photograph.
This contact sheet contains photos from a recent photoshoot. It includes 12 thumbnail images arranged in a grid pattern with brief annotations describing the subject, expression, and lighting for each photo. The contact sheet allows the photographer and client to quickly review the photos and select the best shots from the session.
The document discusses potential health and safety risks for photographers and solutions to address them. It notes that theft, bad weather, and unstable environments can pose risks, but advises keeping equipment close, checking weather forecasts, protecting gear from elements, setting up tripods level, and wearing durable clothing. For indoor shots on a controlled set with one photographer, it concludes there are few risks.
The freelance photographer estimates that photographing a small toy shoot will cost no more than £100 total. The toys and set dressing materials like baking soda and plaster of paris will cost £40 or less. Lighting equipment rental at £50 per day will be the largest expense. The £100 budget accounts for setting up, shooting, and editing the photographs.
The photographer will be taking photos of LEGO products rather than people, so they do not need model consent or to verify ages. As the shoot is at their home, location permits are not required. However, the photographer must ensure they have rights to use the LEGO toys as images since the client, LEGO, has commissioned the photos and granted permission.
This document discusses the camera and accessories used to take photographs. The camera has a dual camera function that simulates depth of field like a DSLR, and manual settings that allow control over white balance, exposure, ISO, and focus. It also holds a 16GB memory card, providing plenty of space for photos. A mobile phone tripod was purchased to safely and effectively hold the camera, and provide stabilization for shots taken from a height.
The shoot will take place in the photographer's back garden, which is suitable due to rocky and dry plant areas that can represent desert environments for car racing and sci-fi style photos. Natural stone, dry walls, and metallic features in the garden will depict dry desert and sci-fi settings when used with proper lighting.
The client, Lego Group, a Danish toy manufacturer founded in 1949, has asked the photographer to take photos of Lego products that can be used to promote the upcoming Lego movie and on Lego set boxes. The photos need to feature Lego toys in a scene that children can recreate themselves using the toys.
The document provides feedback on a student-created music video for the song "Ain't No Rest for the Wicked" by Cage the Elephant. Viewers praised the variety of shots and attention to matching the lyrics and style of the song. Improvements included smoothing the transition between the opening dark shot and subsequent daylight shot. The students aimed to tell the story of the song through their shots and props. Their biggest change from the original plan was replacing a street shot with an alternative that still conveyed the protagonist's day.
The document discusses the development process for logos and designs for a mobile app called Coffee Run. It provides examples of apps that inspired the logo's simple and limited color design. Key tips for logo design emphasize simplicity, limited colors, and avoiding words. The logo was created by combining cityscape and cup artwork. Fonts were selected and the logo was adjusted until it looked clean. T-shirt designs featured the cityscape artwork from day and night levels. Web banners were made consistent by using the same assets, backgrounds, fonts, and compositions. All designs received feedback from the Coffee Run development team.
This document discusses the legal and ethical considerations of a mobile game company's marketing and promotion strategies. It asserts that the company's banner ads and competition do not encourage violence or mislead consumers. Regular social media updates on the game and competition will be provided to keep fans informed and avoid unnecessary disappointment. Key details like rules and terms will be clearly displayed in bold text on social media posts.
Research of red dead redemption’s marketing mixTom Cartwright
Red Dead Redemption utilized a variety of marketing techniques including billboards, in-store promotions with retailers, guerrilla marketing through stickers, an extensive online presence through websites, trailers and social media, direct communication through their website, pre-order bonuses and DLC releases after launch. The open world western game took 5 years and $80-100 million to develop for PS3 and Xbox 360 using the RAGE game engine. It featured a story-driven single-player campaign and extensive online multiplayer modes. The mature-rated game targeted an older demographic of working adults and teenagers.
This document provides marketing notes and plans for a game called Ninja Rush. It discusses the 4 P's of marketing - product, place, price, and promotion. It outlines the target audience as mostly male teens and discusses free distribution on app stores. Marketing objectives include raising awareness and developing a community. A marketing schedule is proposed that utilizes social media, stickers, and other promotions. Web banners and stickers are explored as potential marketing products. Market research on stickers and initial sticker design ideas are presented.
Miley Cyrus created a new persona called "Cyrus the Virus" to distance herself from her previous Disney image. Her music video for "Wrecking Ball" portrays her as naked, crying, and destroying things to show her emotions after a breakup and establish a more mature, edgy persona. However, some argue that the highly sexualized imagery exploits women similarly to pornography. The visuals in the video directly relate to and illustrate the lyrics, with the wrecking ball destroying what's around Miley as she sings about being a "wrecking ball."
The document discusses the role of an audio technician in the game industry. It notes that there are few audio job roles as one audio engineer can serve many teams. It also states that many studios do not have full-time audio engineers and instead hire them on a contract basis. The document then lists some common activities for an audio engineer such as finding sound effects, meeting with the game team, recording foley effects, getting education in audio engineering, and ensuring they have the proper equipment and software.
This document discusses focus techniques used in two photographs. For the first photo, the photographer used a long depth of field and blurred the foreground to draw attention to the camera man in the background. In the second photo, the photographer created a shallow depth of field to focus on the man's head in the foreground as the point of interest, adjusting the focus differently than the first photo.
The document discusses two photographs taken to capture two characters in a scene. For the first photograph, the photographer aimed to show both characters and the situation by taking the shot from below and looking up. While this provided the intended perspective, the lighting was not ideal. The second photograph used the same low angle but came closer. This image better follows the rule of thirds and frames the subjects effectively while still providing context of the scene through the second character's visible arms. An edited version of the first photo would introduce the scene before displaying the improved second photograph.
This contact sheet contains photos from a recent photoshoot. It includes 12 thumbnail images arranged in a grid pattern with brief annotations describing the subject, expression, and lighting for each photo. The contact sheet allows the photographer and client to quickly review the photos and select the best shots from the session.
The document discusses potential health and safety risks for photographers and solutions to address them. It notes that theft, bad weather, and unstable environments can pose risks, but advises keeping equipment close, checking weather forecasts, protecting gear from elements, setting up tripods level, and wearing durable clothing. For indoor shots on a controlled set with one photographer, it concludes there are few risks.
The freelance photographer estimates that photographing a small toy shoot will cost no more than £100 total. The toys and set dressing materials like baking soda and plaster of paris will cost £40 or less. Lighting equipment rental at £50 per day will be the largest expense. The £100 budget accounts for setting up, shooting, and editing the photographs.
The photographer will be taking photos of LEGO products rather than people, so they do not need model consent or to verify ages. As the shoot is at their home, location permits are not required. However, the photographer must ensure they have rights to use the LEGO toys as images since the client, LEGO, has commissioned the photos and granted permission.
This document discusses the camera and accessories used to take photographs. The camera has a dual camera function that simulates depth of field like a DSLR, and manual settings that allow control over white balance, exposure, ISO, and focus. It also holds a 16GB memory card, providing plenty of space for photos. A mobile phone tripod was purchased to safely and effectively hold the camera, and provide stabilization for shots taken from a height.
The shoot will take place in the photographer's back garden, which is suitable due to rocky and dry plant areas that can represent desert environments for car racing and sci-fi style photos. Natural stone, dry walls, and metallic features in the garden will depict dry desert and sci-fi settings when used with proper lighting.
The client, Lego Group, a Danish toy manufacturer founded in 1949, has asked the photographer to take photos of Lego products that can be used to promote the upcoming Lego movie and on Lego set boxes. The photos need to feature Lego toys in a scene that children can recreate themselves using the toys.
The document provides feedback on a student-created music video for the song "Ain't No Rest for the Wicked" by Cage the Elephant. Viewers praised the variety of shots and attention to matching the lyrics and style of the song. Improvements included smoothing the transition between the opening dark shot and subsequent daylight shot. The students aimed to tell the story of the song through their shots and props. Their biggest change from the original plan was replacing a street shot with an alternative that still conveyed the protagonist's day.
The document discusses the development process for logos and designs for a mobile app called Coffee Run. It provides examples of apps that inspired the logo's simple and limited color design. Key tips for logo design emphasize simplicity, limited colors, and avoiding words. The logo was created by combining cityscape and cup artwork. Fonts were selected and the logo was adjusted until it looked clean. T-shirt designs featured the cityscape artwork from day and night levels. Web banners were made consistent by using the same assets, backgrounds, fonts, and compositions. All designs received feedback from the Coffee Run development team.
This document discusses the legal and ethical considerations of a mobile game company's marketing and promotion strategies. It asserts that the company's banner ads and competition do not encourage violence or mislead consumers. Regular social media updates on the game and competition will be provided to keep fans informed and avoid unnecessary disappointment. Key details like rules and terms will be clearly displayed in bold text on social media posts.
Research of red dead redemption’s marketing mixTom Cartwright
Red Dead Redemption utilized a variety of marketing techniques including billboards, in-store promotions with retailers, guerrilla marketing through stickers, an extensive online presence through websites, trailers and social media, direct communication through their website, pre-order bonuses and DLC releases after launch. The open world western game took 5 years and $80-100 million to develop for PS3 and Xbox 360 using the RAGE game engine. It featured a story-driven single-player campaign and extensive online multiplayer modes. The mature-rated game targeted an older demographic of working adults and teenagers.
This document provides marketing notes and plans for a game called Ninja Rush. It discusses the 4 P's of marketing - product, place, price, and promotion. It outlines the target audience as mostly male teens and discusses free distribution on app stores. Marketing objectives include raising awareness and developing a community. A marketing schedule is proposed that utilizes social media, stickers, and other promotions. Web banners and stickers are explored as potential marketing products. Market research on stickers and initial sticker design ideas are presented.
Miley Cyrus created a new persona called "Cyrus the Virus" to distance herself from her previous Disney image. Her music video for "Wrecking Ball" portrays her as naked, crying, and destroying things to show her emotions after a breakup and establish a more mature, edgy persona. However, some argue that the highly sexualized imagery exploits women similarly to pornography. The visuals in the video directly relate to and illustrate the lyrics, with the wrecking ball destroying what's around Miley as she sings about being a "wrecking ball."
The document discusses the role of an audio technician in the game industry. It notes that there are few audio job roles as one audio engineer can serve many teams. It also states that many studios do not have full-time audio engineers and instead hire them on a contract basis. The document then lists some common activities for an audio engineer such as finding sound effects, meeting with the game team, recording foley effects, getting education in audio engineering, and ensuring they have the proper equipment and software.