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デザインで
T カードそのものの価値を高める
「大好きなものを持ち歩きたい」
という欲求を満たすデザイン
メンコ、切手、テレフォンカード、カードダス、
ビックリマンシール、野球カード、アイドルのプロマイド、下敷き・・・
あの頃ぼくらは「集め」たがった。
持っているだけで、ワクワクして、持ち歩いて
友達と見せ合い自慢し合った。
「他の人と違うものを持っている」
という自慢をくすぐる豊富なデザイン
ゴールド、ブラック、プラチナ・・・
大人になると
いつしか、ステータスはクレジットカードの色になった。
だけど、今はTカードが何よりのステータス。
単なるポイントカードだけど、
大好きな○○がデザインされたカードが財布に入っているという喜び。
アニメ
エガンブリフォン
旧
世
代 初代号
コンプリートしたくなる様なマニア性
プロスポーツ
半神タイヤーズ 4 番 大倉谷
写真とサイン入りとか
映画
俺はまだケーキ
食べてないだけ
俺はまだケーキ
食べてないだけ
映画最新作とのタイアップ
アイドル・アーティスト・芸能人
写真とサイン入りとか
「あのカードを持ちたい」
という欲求を駆りたてる仕組み
・使用頻度やポイント数に応じてデザインがランク分け
・条件を満たせばいつでも交換出来る
・続々と新デザインが発表され店頭に飾られる
・レアカードの存在
・交換済みの旧カードを破棄せずにコレクション出来る対応
アニメカード
映画カード
プロスポーツカード
アイドル・アーティスト・芸能人カード
・カード所持者限定でオリジナル・レアアイテムがポイント交換出来る仕組み
・カード所持者限定で見られる動画(スピンオフやメイキング、監督・声優のメッセージなど)の配信
・カード所持者から抽選でアニメ出演権、キャラクター命名権など
「デザインカードを持つ」という特典
・ライブ・トークショーなどのチケット割引、先行予約が出来る仕組み
・カード所持者だけが見られる動画(ファンへのメッセージ、オリジナルバージョンの曲、ネタなど)の配信
・ライブ・トークショーなどのカード所持者への優待席の提供
・カード所持者限定ライブ(動画配信)
今回提案した4カテゴリーのデザインカードについて、それぞれ具体的な特典を思いつく限り
・カード所持者限定でオリジナル・レアアイテムがポイント交換出来る仕組み
・カード所持者への優待席の提供
・カード所持者限定でオリジナル・レアアイテムがポイント交換出来る仕組み
・チームカードや選手カードの場合は所属チームの試合観戦が割引される仕組み
・試合観戦の際にカード所持者への優待席の提供

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Tカード