This document provides information for developing a profile of the target audience for a sub-genre of media. It suggests the audience would be female, aged 12-16, because stereotypically this age group enjoys this type of media. Their socio-economic needs involve entertainment that allows escapism and fulfills a desire for self-actualization and social belonging as described in uses and gratifications theory and Maslow's hierarchy of needs. A key stereotype is also mentioned but is illegible.