“The Era of Camera-First Food” presented at SXSW 2018 exploring our relationship with food and its intersection with digital for you and your brand. #camerafood Panelists: - Lior Lev Sercarz from La Boîte (@la_boite) - Director and photographer Thomas Schauer (@tschauer) - Michael Friedl from Advantage Austria (@michaelfriedlnyc) - Helen Todd (@HelensTravels)

1. THE ERA OF
CAMERA-FIRST FOOD
#camerafood #sxsw

2. Helen Todd
Social Squared
@helenstravels
@helenstravels
#sociality2
Lior Lev Sercarz
La Boîte
@la_boite
@laboiteny
#spicelife
Michael Friedl
Advantage Austria
@michaelfriedlnyc
@mfriedl_nyc
#AustriaInUS
Thomas Schauer
Taste In Motion
@tschauer
@schauerthomas
#tasteinmotion
#camerafood #sxsw

3. STATE OF THE PLATE
WHAT’S #TRENDING
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

4. THE KITCHEN TABLE SERVED AS THE
ORIGINAL SOCIAL NETWORK
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

5. YOU’RE EATING WITH YOUR EYES AND
CAMERA
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

6. YOU ARE WHAT YOU EAT
(AND PHOTOGRAPH)
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

7. CAMERA + SHARING = SELF-EXPRESSION
TOOL
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

8. SHOW ME WHAT YOU
EAT, AND I’LL TELL YOU
WHO YOU ARE
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

9. DEMOCRATIZATION – WE’RE ALL INVITED
TO THE CLUB
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

10. THE PLATE AS A
PLATFORM
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

11. PLATE = NO BULLSHIT ZONE
TWEET
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

12. USE FOOD TO TACKLE BIGGER SOCIAL
AND ECONOMIC ISSUES
TWEET
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

13. THE FUTURE OF
CONSUMING
(PIXELATED FOOD)
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

14. FOOD WILL KEEP US HUMAN
TWEET
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

15. TIPS & TAKEAWAYS TO
APPLY TO YOUR BRAND
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

16. ‣ KNOW AND LOVE YOUR PRODUCT
‣ STAY TRUE TO YOUR BRAND
‣ CUSTOMIZE & OPTIMIZE - SPECIFIC TO EACH PLATFORM.
‣ THINK VERTICAL - VERTICAL PINTEREST PINS AND VERTICAL VIDEO
‣ BE NIMBLE - PLATFORMS ARE CONSTANTLY CHANGING
BE READY TO TEST AND EXPERIMENT
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

17. ‣ THINK VISUAL STORYTELLING
‣ CONTENT, COMMUNITY, AND CONVERSATION ARE KING
‣ SOCIAL PROOF IS IMPORTANT
‣ OFFER FULL VISUAL TRANSPARENCY
‣ THE CONTENT YOU HAVE IS THE NEW VISUAL CURRENCY
BY WHICH MANY PEOPLE JUDGE AND EVALUATE YOU
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw

18. Q&A: HUNGRY FOR MORE
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas

19. PLEASE RATE US IN THE
SXSW APP.
#thankyou
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas