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SWOTUx
- 1. SWOTUx Emerson Niide UX Manager, Predicta, Brazil
- 4. Simple investment products Yields more than any competitor Same profitability from R$ 1 to R$ 1 million Everything is done thru the Internet
- 5. Fear of losing their money Unknown bank Complex theme Only savings accounts are seen as safe
- 6. Lots of market research Usability wise, not rocket science Communication issue UX can help solve it!
- 8. Sometimes, innovation is a smiling banana!
- 9. Strenghts Weaknesses Opportunities Threats
- 10. 50 years of Seen as a tradition small bank Solid bank “Too good to be true” with solid history Brazilians have increased Fear of bankrupcy their income
- 12. Guaranteed by New and unfamiliar government- product to end backed FGC fund consumers Tradition People associate high of investing in profits with risks savings
- 14. Good for those Investing is a who invest from complex theme R$ 1 to R$ 1 million Other banks give Lack of interest good treat only to to understand large investors the topic
- 16. Born to simplify Investing is a investing complex theme Brazilians have Lack of interest to increased their understand the income topic
- 17. difficult words…
- 19. 2011’s innovation Loan with reduced interests Investment in real estate (without taxes!)
- 20. Thank you! Let’s get together: Emerson Niide emerson.niide@predicta.net @emrsn
Editor's Notes
- Hello, good afternoon. My name is Emerson, I’m UX manager at Predicta, in Brazil, and I’m gonna talk about how I have borrowed a SWOT matrix from marketing studies and have used it in interaction design. But first, let me talk a little about Brazil. We’re having a great time there.