This document outlines the steps in a SWOT analysis for developing current and future business strategies. The analysis involves conducting internal and external audits to identify strengths, weaknesses, opportunities, and threats. The internal audit examines positive strengths and negative weaknesses within a firm, while the external audit considers positive opportunities and negative threats in the external environment based on political, economic, social, technological, legal, and environmental factors. The results are used to develop strategies to enhance strengths and remove weaknesses to capitalize on opportunities and challenge or avoid threats.