The document discusses various aspects of marketing professional services and brands. It addresses how to market services which are intangible, the types of skills involved in marketing like writing, design, and event planning. It also discusses what a brand represents through names, logos, colors, slogans. Examples are given of how public relations, advertising, and crisis control work to manage brands' reputations.
This document provides an overview of TREPAC, the political action committee of the Texas Association of Realtors. It discusses TREPAC's mission to create a favorable business environment for Realtors. It explains that TREPAC is non-partisan and supports candidates who back property rights and real estate. The document also outlines how TREPAC funds are raised and distributed to various political campaigns. Local boards make recommendations on which candidates receive TREPAC money, which is then voted on by TREPAC trustees.
The document discusses various aspects of marketing professional services and brands. It addresses how to market services which are intangible, the types of skills involved in marketing like writing, design, and event planning. It also discusses what a brand represents through names, logos, colors, slogans. Examples are given of how public relations, advertising, and crisis control work to manage brands' reputations.
This document provides an overview of TREPAC, the political action committee of the Texas Association of Realtors. It discusses TREPAC's mission to create a favorable business environment for Realtors. It explains that TREPAC is non-partisan and supports candidates who back property rights and real estate. The document also outlines how TREPAC funds are raised and distributed to various political campaigns. Local boards make recommendations on which candidates receive TREPAC money, which is then voted on by TREPAC trustees.