A slide presentation looking at how Taylor Swift has successfully used social media to enhance her digital presence surrounding the launch of her 1989 album in Oct 2014.
For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.
Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
A 21st Century Approach to Celebrating a 100 Year Old BrandDigital Megaphone
Iconic brand, Pyrex baked up a winning digital strategy to celebrate its 100 year anniversary. The campaign, which included a micro site, video, social channels, live events and contests, was the perfect recipe for success! Learn how Ken Bausch, V.P. Interactive Marketing and his team developed the campaign, the results and what they learned along the way.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
For one of my assignments in college we had to design a social media campaign for our favorite brand or a brand that you think might need support. I chose the brand Distorted People (@Distortedpeople) and made a slideshow for anyone to see. If you have any pointer for me people leave that advice in the comments below.
Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
Artist Publicity: Is Your Music Media Ready?Urbane Imagery
Are you an artist, artist manager/representative or label owner who wants to attract media attention? What should your plan look like? How do you reach out to media personnel? What are the first steps to set up tour publicity, and how do you follow through to capitalize on media opportunities?
On Saturday, April 23, 2011, the Memphis Music Foundation hosted a music publicity workshop with Aerial Ellis of Urbane Imagery in Nashville. This presentation included PR tips on press kits and EPKs, how to use a media list, media training and etiquette, strategic record release and tour marketing, and PR through social media.
A 21st Century Approach to Celebrating a 100 Year Old BrandDigital Megaphone
Iconic brand, Pyrex baked up a winning digital strategy to celebrate its 100 year anniversary. The campaign, which included a micro site, video, social channels, live events and contests, was the perfect recipe for success! Learn how Ken Bausch, V.P. Interactive Marketing and his team developed the campaign, the results and what they learned along the way.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. • Born
in
December
13,
1989
(age
24)
• Started
a
career
in
country
music
at
the
age
of
14
• Became
the
youngest
songwriter
ever
hired
by
the
Sony/ATV
Music
publishing
house.
• Received
the
Best
New
ArKst
nominaKon
at
the
2008
Grammy
Awards.
Taylor
SwiN
Singer-‐songwriter
and
actress.
A
DIGITAL
MEDIA
STAR
2. The Digital BUZZ
Release
her
album
1989
on
27
October
and
created
a
huge
BUZZ
online
with
her
album
release
3. What’s The Story?
• Her
official
hashtags
#TS1989
and
#taylurking
garnered
700K
tweets
• Reach
4
billion
social
users
in
less
than
a
week
• Sold
600,000
copies
of
1989
in
the
first
24
hours
of
its
release
• PredicKon:
The
first
PlaKnum
album
of
2014
within
the
first
week
of
launch
• Strike
a
chord
with
fans—using
social,
mobile,
and
digital
to
keep
consumers
engaged
with
her
brand.
THE
BUZZ
THE
SALES
THE
RECIPE
4. Create Hype on Social Media
• Two
days
before
launch
share
behind
the
scene
stuff
• 527,476
Likes
• 6,114
Comments
Tip 1: Nurture your leads with trials, samplings, workshops
etc. until they are ready to make a purchase.
5. Partnership To Increase Exposure
New
York’s
Tourism
board
+
Taylor
Swi6
1989
Album
+
Target
Red
Tour
album
+
Diet
Coke
Tip 2: The right alliance can help differentiate your
brand, add value to customers & create new revenue
.
6. • Less
than
a
week
in
SpoKfy,
“Shake
It
Off”
• Over
63
million
plays.
• Became
No.
1
in
SpoKfy
charts
in
the
US,
UK,
Singapore,
Australia,
Germany,
Canada
etc.
Target Relevant Channel
Tip 3: Target your audience using the right content and
communication channel.
63,070,875
plays
7. • Shake
It
Off
launched
on
August
18th
–
216,533,694
million
views
on
YouTube
aNer
two
months.
• Today:
432,251,335
views
(Ranked
#8
globally
in
2014)
Be Creative With Your Brand
“Shake
It
Off”
with
Taylor
SwiN
WATCH
IT
FIRST
>>
Tip 4: People love stories. Build a story around your brand
and tell it with creativity.
8. Be Fun & Get More Shares
SwiN
capKoned,
"I'm
kind
of
rethinking
the
album
cover.”
Results:
30,000
Shares
Sep
24,
a
vintage
photo
of
Taylor
posted
on
Tumblr
Sep
25
in
NYC
Tip 5: Influence your customers by being more creative &
empathic & increase brand (Like)ability & Share.
A
young
fan
did
a
vine
video
wearing
the
same
print
&
post
it
on
#TS1989
9. “Secret Sessions” in NY & London
Tip 6: Build scarcity into your marketing strategy. Make
your customer feel special. Eg. limited edition product
10. Engage More To Persuade More
Tip 7: Find more ways to put your fans at the center of
your marketing strategy.
11. Shout Out The Authority
Tip 8: Include influential persons for your testimonials.
Authority in social media gives brand added credibility.
Abigail
Breslin
Sarah
Hyland
Lorde
12. Thank You
The
informaKon
for
this
presentaKon
is
based
on
inspiraKon
and
research
materials
from
many
online
sources
including
but
not
exclusive
to
#TS1989,
#taylorswiN13,
instagram.com/taylorswiN,
www.taylorswiN.com,
taylorswiN.tumblr.com
and
Caitlin
Greenwood’s
blog.