Swift is a programming language developed by Apple as a replacement for Objective-C. It is designed specifically for iOS and Mac app development. Swift aims to be more modern, safer, and easier to use than Objective-C. Key features include not needing semicolons, optionals for null checking, tuples, and strong typing. Swift also focuses on optimizations to be faster than C and provides memory management without needing to use retain/release like in Objective-C.