Sweden is a diverse Scandinavian country known for its rich history, stunning landscapes, and cultural landmarks. Major attractions include Stockholm's medieval Gamla Stan, the Viking town at Foteviken, and the winter wonderland of Jukkasjärvi. The country offers a mild climate, friendly locals, and numerous events, making it ideal for families and visitors of all interests.

2. WHAT’S THIS ALL ABOUT?
It may be best known around the world for its unsurpassable furniture and
Eurovision successes, but Sweden is so much more than that.
Sweden is one of three countries situated in Scandinavia. It is the third largest
country in the whole of the EU.
Throughout its rolling hills, Sweden’s forests are abundant with wildlife, the most
famous of these being the moose, which can be seen up close in Sarek
National Park in Lapland.
West of Stockholm in Lake Mälaren is an ancient trading centre known as Birka,
which is a fantastic opportunity to experience Viking antiquities. Likewise, The
Foteviken Viking Museum outside Mälmo allows visitors to take a wander
around a ‘living’ Viking town.

3. TOP PLACES TO VISIT
Sweden has no end of towns and cities to get lost in, so here are a few to
consider:
Stockholm: Sweden’s capital offers a combination between the old and the new.
Its most prominent and recognised feature is Gamla Stan, an Old Town medieval
city that boasts of the beautiful Royal Palace and the 13th century Stockholm
Cathedral in its rustic streets. Stockholm also has many museums to peruse at
leisure – the Moderna Museet, Vasa Museum and prestigious Nobel Museum to
name only a few.
Jukkasjärvi: Most famous for its magnificent Icehotel, Jukkasjärvi is a winter
wonderland, taking visitors dogsledding, and on fishing and hunting tours. Here
you can experience the marvels of the spectacular Northern Lights.

4. TOP PLACES TO VISIT
Gothenburg: Gothenburg caters to a younger audience, home to various
festivals such as the Gothenburg Culture Festival, and the Liseberg Amusement
Park. These include Hönö, a popular marina with a range of aquatic-based
activities, and Brännö, which holds a traditional ballad festival and opens the
quay at Husvik for dancing.
Malmö: Malmö has events for every season. In the Spring, it hosts Walpurgis
night wherein people partake in choral singing and gather around bonfires; during
Summer, there is the Malmö festival; in Autumn, the “Malmö Love Food” food fair;
and in Winter, an elected female member of the City acts as Lucia, a woman who
walks the streets singing songs, to remember Saint Lucia, who died a martyr.

5. WEATHER
Sweden’s climate is notably mild, and July is actually its coldest month. It is
heavily influenced by the Gulf Stream and has three prominent climate zones:
In the South, it is warm and generally quite humid, and never has continuous
daylight
Central Sweden has more snow, but maintains its humidity
In the North, it is far colder, particularly nearer the mountains, and in winter, the
sun won’t rise above the horizon for as long as 2 months!
For up to date weather in Sweden visit our partner site World Weather
Online

6. CULTURE
A characteristic to note in Swedish people is that they are very humble,
and believe firmly in kindness and fair treatment of individuals.
It is very important that if visiting a Swedish resident’s home to bring a
gift to your host.
Swedish culture also includes the tradition of informal get-togethers that
centre around drinking coffee.
The Swedish people are also the world number two for English as a
second language, so don’t be too concerned about any language
barriers!

7. IDEAL FOR…?
Sweden is an ideal place to visit for many different types of people and
personalities.
It is particularly ideal for families, as Swedes love children and family,
and promote values of protection, equality and respect.

8. WHAT NOW?
Want to read the full travel guide?
For access to all the top destinations, all you have to do is visit our website
or hit the link below!
SWEDEN