1. The document outlines Markus Belina's presentation for Swarovski on defining a distribution model for Croatia.
2. Belina provides an overview of facts and figures for Croatia, details Swarovski's current status there with partner boutiques, and proposes conducting a partner survey and geodata analysis to evaluate objectives and define actions.
3. Some proposed end actions include developing loyalty programs for partners, conducting a geodata analysis to identify new locations, and setting up a regional partner competition for marketing initiatives.
The document discusses Rabobank's mobile banking and payments subsidiary Rabo Mobiel. It provides an overview of Rabobank and Rabo Mobiel, describing their large customer base, innovation focus, and AAA credit rating. It then outlines Rabo Mobiel's product rollout strategy from 2007-2012, focusing on trials and integration with partners. Key challenges and opportunities around mobile security and payments in the Netherlands are also summarized.
This document describes a comprehensive fuel treatment product called XFT that contains an organometallic compound. The compound acts as a catalyst to improve fuel efficiency, reduce emissions, and prolong engine life. The document provides evidence from over 20 years of use treating over 150 million gallons of fuel and 2.5 billion miles driven that XFT improves fuel economy by 20-30% and allows engines to run for 50% longer. The document promotes becoming a distributor of XFT to earn commissions on product sales and bonuses for building a sales team.
This document contains code for a school fee payment application. It includes code for:
1. Connecting to a database and retrieving student and payment records.
2. Activating and deactivating form controls for inputting, viewing and modifying payment details.
3. Generating sequential payment codes, validating input, and saving new payment and detail records to the database.
This document contains code for a vehicle rental application. It includes code to connect to a database, retrieve and display rental records in a grid, add new rentals, and calculate rental prices based on vehicle type and duration. Functions are included to clear fields, disable/enable controls, and validate input when selecting vehicles or customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
The document discusses Rabobank's mobile banking and payments subsidiary Rabo Mobiel. It provides an overview of Rabobank and Rabo Mobiel, describing their large customer base, innovation focus, and AAA credit rating. It then outlines Rabo Mobiel's product rollout strategy from 2007-2012, focusing on trials and integration with partners. Key challenges and opportunities around mobile security and payments in the Netherlands are also summarized.
This document describes a comprehensive fuel treatment product called XFT that contains an organometallic compound. The compound acts as a catalyst to improve fuel efficiency, reduce emissions, and prolong engine life. The document provides evidence from over 20 years of use treating over 150 million gallons of fuel and 2.5 billion miles driven that XFT improves fuel economy by 20-30% and allows engines to run for 50% longer. The document promotes becoming a distributor of XFT to earn commissions on product sales and bonuses for building a sales team.
This document contains code for a school fee payment application. It includes code for:
1. Connecting to a database and retrieving student and payment records.
2. Activating and deactivating form controls for inputting, viewing and modifying payment details.
3. Generating sequential payment codes, validating input, and saving new payment and detail records to the database.
This document contains code for a vehicle rental application. It includes code to connect to a database, retrieve and display rental records in a grid, add new rentals, and calculate rental prices based on vehicle type and duration. Functions are included to clear fields, disable/enable controls, and validate input when selecting vehicles or customers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
Edutour" is your premier choice for educational travel experiences, offering specialized tours for schools, colleges, universities, and enthusiasts alike. As a comprehensive educational tour operator, we cater to a diverse range of interests and destinations, ensuring unforgettable experiences that combine learning, exploration, and cultural immersion.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
Edutour" is your premier choice for educational travel experiences, offering specialized tours for schools, colleges, universities, and enthusiasts alike. As a comprehensive educational tour operator, we cater to a diverse range of interests and destinations, ensuring unforgettable experiences that combine learning, exploration, and cultural immersion.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
2. Today‘s Agenda
Part
1:
A
short
introduc@on
Part
2:
Define
a
distribu@on
model/plan
for
Croa@a
Part
3:
Why
am
I
the
perfect
candidate
for
the
posi@on
of
Regional
Manager
CEE/A
BELINA_021111
3. A Short Introduction
Introducing
Markus
Belina
• Born
in
1973
• More
than
10
years
of
marke@ng,
sales
communica@ons
experience
• Current
employer:
Wunderman
PXP,
a
YR
brand
• Looking
for
a
new
challenge
• Infamous
for
long
introduc@ons
BELINA_021111
4. CRO Distribution Model
Agenda
1. Croa@a:
A
fact-‐finding
mission
2. Swarovski’s
Croa@an
status
quo
3. Objec@ves,
analysis
evalua@on
4. End
ac@on
1:
Geodata
analysis
5. End
ac@on
2:
Loyalty
programs
6. End
ac@on
3:
Regionality
7. End
ac@on
4:
Poten@al
loca@ons
8. End
ac@on
5:
New
Partners
9. Conclusion
BELINA_021111
8. Swarovski‘s Status Quo in Croatia
Overview
over
current
bou@ques
and
partners
BELINA_021111
9. Swarovski Crystal - Boutique Finder: results 01.11.11 08
Status Quo
Swarovski
Bou@ques
Boutique Phone Address
Product
category
in
Croa@a
De Tempore D.O.O. WOS Zagreb Bogovicewa 10000
downtown 38514814098 Zagreb
Partner Boutique Croatia
De Tempore DOO WOS Shopping Center City Center 10000
One Zagreb
Partner Boutique Croatia
Source:
www.swarovski.com
51000
De Tempore d.o.o.
Rijeka
Partner Boutique
Croatia
De Tempore d.o.o. 21000 Split
Partner Boutique Croatia
10298
De Tempore d.o.o. Shoppingcity Westgate Donja
Partner Boutique Bistra
Croatia
23000
Vitriaria D.o.o.
Zadar
Partner Boutique
Croatia
10000
Vitriaria d.o.o.
Zagreb
Partner Boutique
Croatia
De Tempore/Karin suveniri doo DUBROVNIK 20000
downtown Multibrand 385912790980 Dubrovnik
Authorized retailer Croatia
23000
Vitriaria d.o.o.
385915558446 Zadar
BELINA_021111 Authorized retailer
Croatia
10. Objectives, Analysis Evaluation
Re-‐define
all
relevant
objec@ves
Set
up
a
partner
survey
Evaluate
results
define
end
ac@ons
BELINA_021111
11. (Re)define Objectives
(Re)define
all
relevant
objec@ves
(set
up
before
having
entered
the
Croa@an
market)
• Sales
objec@ves:
ROI,
turnover,
gross
profit
etc.
• Coopera@on
objec@ves:
Number
of
distribu@on
partners,
Swarovski
bou@ques/corners
etc.
• Organiza@onal
objec@ves:
number
of
employees
partners,
sales
competence
trainings,
product
trainings,
partner
sa@sfac@on
loyalty
etc.
• Compare
these
objec@ves
to
current
business
situa@on
BELINA_021111
12. Partner Survey
Set
up
a
partner
survey
that
depicts
the
current
situa@on
• Compare
and
evaluate
bou@ques
concerning
turnover,
gross
profit,
consumer
loyalty,
marke@ng
ac@vi@es
etc.
• Interview
partners
concerning
their
feedback
on
Swarosvski’s
support
in
terms
of
business
advice,
marke@ng
ac@vi@es
etc.
• Learn
about
partners‘
feedback
on
products,
consumer’s
feedback
on
products
and/or
desired
items
and
gather
inputs
on
future
collec@ons
(special
collec@on
available
only
in
Croa@a?)
BELINA_021111
13. Evaluate Results/Define End Actions
NOTE:
The
following
end
ac@ons
have
to
be
seen
as
recommenda@ons
based
on
the
author’s
current
status
of
informa@on
on
and/or
knowledge
of
Swarovski’s
partner
rela@onships
and
the
Croa@an
market
EA
=
End
AcAon
BELINA_021111
14. EA 1: Geodata Analysis
Perform
geodata
analysis
focussing
on
regions
with
high
purchase
power
index
and/or
tourism
density
and
implement
the
results
for
further
ac@vi@es
such
as
•
Iden@fica@on
of
addi@onal
loca@ons
•
Marke@ng
and
promo@onal
inputs
for
partners
•
Direct
marke@ng
planning
etc.
Example:
Hamburg
BELINA_021111
15. EA 1: Geodata Analysis
Example
Hamburg:
Analysis
performed
for
Austrian
manufacturer
and
retailer
Source:
GfK
BELINA_021111
16. EA 1: Geodata Analysis
Example
Hamburg:
Analysis
performed
for
Austrian
manufacturer
and
retailer
Source:
GfK
BELINA_021111
17. EA 2: Loyalty Programs
Develop
implement
partner
loyalty
programs
• Set
up
mee@ngs
with
partners
on
a
regular
(monthly)
basis,
offer
them
a
strong
support
on
all
business-‐
relevant
issues
• Grant
all
partners
immediate
free
SCS
membership
• Set
up
a
„Swarovski
Partner
Hotline“
for
problems/
challenges/issues
of
any
kind
• Develop
a
regional
partner
compe@@on:
Partners
develop
ideas
for
marke@ng
ini@a@ves
and/or
regional
ac@vi@es
BELINA_021111
18. EA 2: Loyalty Programs
Swarovski
Partner
compe@@on
• Partners
develop
ideas
for
marke@ng
ini@a@ves
and/or
regional
ac@vi@es
based
on
local
fes@vals
events
• Swarovski
sets
up
a
jury
consis@ng
of
local
adver@sing/
marke@ng/event
experts
and
journalists
that
picks
the
winner
• Swarovski
supports
the
winner’s
local
campaign
both
financially
and
organiza@onwise
• Swarowski
also
produces
a
very
limited
special
collec@on/
product
for
the
winner
s/he
can
give/sell
to
loyal
customers
BELINA_021111
19. EA 2: Loyalty Programs
Swarovski
Partner
compe@@on:
Benefits
• Partners
develop
their
own
campaigns
(under
Swarovski
supervision
to
s@ck
to
brand
guidelines)
• Journalists
and
media
experts
in
the
jury
create
local
online
buzz
and
guarantee
free
press
coverage
• Concepts
and
ideas
could
also
be
used
for
other
regions
and/or
countries
BELINA_021111
20. EA 3: Enhance Regionality
Focus
on
regional
specifics,
developments,
trends
etc.
and
cooperate
with
prominent
and
credible
locals
(designers,
musicians
etc.)
• Deliver
inputs
and
concepts
for
local
marke@ng
ac@vi@es
based
on
local
experience,
know-‐how
and
exper@se
• Focus
on
social
media
ac@vi@es
(Facebook)
• Develop
coops
with
local
designers
and
ini@a@ves
(CRO
Á
PORTER,
local
designers)
• Develop
event
ideas
for
partners
offer
support
for
implementa@on
–
e.g.
Swarovski
Fashion
Week
2012
BELINA_021111
21. EA 3: Enhance Regionality
Focus
on
social
media
ac@vi@es:
Facebook
Users
in
Croa@a
Source:
socialbakers.com
BELINA_021111
22. EA 3: Enhance Regionality
Focus
on
social
media
ac@vi@es:
Facebook
Users
in
Croa@a
Source:
socialbakers.com
BELINA_021111
23. EA 3: Enhance Regionality
Focus
on
social
media
ac@vi@es:
Croa@an
Fansite
• Set
up
a
Croa@an
Swarovski
Facebook
Fansite
• Communicate
current
and
upcoming
ac@vi@es
promo@ons
• Generate
fans
by
gran@ng
special
offers
(limited
Facebook
edi@ons,
discounts,
special
edi@ons
for
Croa@a:
Croa@an
flag
as
keyring
etc.)
• Use
Facebook
fansite
to
promote
upcoming
events
and
put
fans
on
special
guest
list
BELINA_021111
24. EA 3: Enhance Regionality
Swarovski
Fashion
Week
• Choose
prominent
local
designers
that
are
willing
to
cooperate
–
e.g.
Ines
Zrnc
Gregorina
or
Ma@ja
Vuic
• Set
up
a
series
of
local
fashion
shows
(summer
holiday
season)
including
special
local
DJ
gigs
focussing
on
Zagreb
coastal
region
• Invite
local
partners
and
make
them
promote
the
event
series
in
their
bou@ques
organize
side
events
BELINA_021111
26. EA 3: Enhance Regionality
Swarovski
Fashion
Week:
Benefits
• Make
the
brand
Swarovski
cool,
credible
and
popular
throughout
the
country
• Include
exis@ng
partners
and
give
them
the
opportunity
to
par@cipate
and
increase
their
sales
• Invite
poten@al
partners
and
convince
them
of
the
advantages
of
a
partnership
with
Swarovski
BELINA_021111
27. EA 4: Identify New Locations
Iden@fy
addi@onal
loca@ons
for
Swarovski
bou@ques
based
on
geodata
survey
results
and
local
exper@se
• Croa@an
airports
• Wellness
spa
centers
(e.g.
Falkensteiner
Hotels)
• High-‐class/design
hotels
(Swarovski
presence
in
lobbies)
• Coastal
region
(Istria,
Dalma@a):
Addi@onal
number
of
shops
in
most
frequented
tourist
regions
based
on
geodata
results
BELINA_021111
28. EA 4: Identify New Locations
Show
presence
on
Croa@an
airports
• Profit
from
ideal
consumer
touchpoints
• Reach
both
local
(Croa@an)
and
foreign
travellers
• Depending
on
the
available
space,
decide
on
whether
to
place
a
Swarovski
corner
or
shop
BELINA_021111
29. EA 4: Identify New Locations
Example
Zagreb
Airport:
Sta@s@cs
Source:
Zagreb
Airport
BELINA_021111
30. EA 4: Identify New Locations
Show
presence
in
high-‐class
hotels
• Profit
from
ideal
consumer
touchpoints
• Reach
both
local
(Croa@an)
and
foreign
travellers
• Reach
the
customers
before
compe@tors
do
(e.g.
Zlatatarna
Križek‘s
jewelry
can
be
bought
in
gis
shops
in
selected
5-‐star
hotels)
BELINA_021111
31. EA 5: Generate New Partners
Iden@fy
and
generate
new
distribu@on
partners
• Show
presence
on
relevant
B2B
trade
fairs
• Iden@fy
and
contact
poten@al
partners
via
direct
marke@ng
ac@vi@es
• Iden@fy
regional
retail
compe@tors
(retail
shops)
turn
them
into
Swarovski
partners!
• Use
exis@ng
partners
to
demonstrate
strong
partnership
utmost
sa@sfac@on
–
let
them
create
a
buzz
• Provide
poten@al
partners
with
sugges@ons
for
poten@al
loca@ons
based
on
geodata
survey
results
(USP!)
BELINA_021111
32. EA 5: Generate New Partners
Trade
fairs:
Beauty
Days
Zagreb
• Interna@onal
fair
for
cosme@cs
and
personal
care
that
auracts
professionals
from
the
cosme@c
branch,
manufacturers,
traders,
buyers
etc.
and
all
those
taking
care
of
beauty
and
health
in
general.
• Date:
02.03.2012
-‐
04.03.2012
• Audience:
Professional
visitors
and
general
public
BELINA_021111
33. EA 5: Generate New Partners
Trade
fairs:
Zagreb
Auto
Show
• Interna@onal
exhibi@on
of
automobiles,
motorcycles
and
the
suppor@ng
industry
including
premiere
shows
of
new
models,
concept
vehicles,
top-‐design
exhibi@on
spaces,
daily
entertainment
programmes
etc.
• Date:
22.03.2012
-‐
01.04.2012
• Audience:
professional
visitors
and
general
public
BELINA_021111
34. EA 5: Generate New Partners
Trade
fairs:
Zagreb
Interna@onal
Autumn
Fair
• Central
economic
event,
bringing
together
interna@onal
economists,
exhibitors,
businessmen,
experts,
scien@sts,
visitors
and
media
representa@ves.
It
consists
of
several
specialized
fairs:
Group
Exhibi@ons
Of
Foreign
Countries,
Energe@cs,
Contech,
ARCA,
EMAT,
Interprotex,
Transport
and
Logis@cs,
Crass,
INGA
and
Eko-‐Etno
Croa@a.
• Audience:
professional
visitors
and
general
public
BELINA_021111
35. EA 5: Generate New Partners
Iden@fy
and
contact
poten@al
partners
via
direct
marke@ng
ac@vi@es:
See
how
your
Swarovski
bouAque
could
look
like!
• Contact
poten@al
partners
via
an
augmented
mailing
• Target
group
receives
a
mailing
including
a
customized
crystallized
webcam
and
number
of
mobile
tags
–
depending
on
the
poten@al
size/space
of
their
bou@que
• Recipient
opens
communicated
URL
and
focuses
webcam
on
mobile
tag
that
fits
the
desired
space
• Website
shows
recipient‘s
own
virtual
Swarovski
bou@que!
BELINA_021111
36. EA 5: Generate New Partners
See
how
your
Swarovski
bouAque
could
look
like
–
the
mechanism
behind
}
BELINA_021111
37. Conclusion
Croa@a
features
a
high
number
of
sales
opportuni@es
Extension
of
distribu@on
channels
and
addi@onal
loca@ons
(bou@ques)
will
contribute
to
increasing
sales
numbers
Many
local
ac@vi@es
can
be
implemented
in
other
countries
as
well
BELINA_021111
38. Why Am I...
...
the
perfect
candidate
for
the
posi@on
of
Regional
Manager
CEE/A
• Communica@ve
Skills
• Analy@cal
Skills
• Social
skills
• Ready
for
the
journey
• Crea@ve
approach
• Ready
for
a
new
challenge
39. Communicative Skills
10
years
of
experience
in
the
adver@sing
industry
–
from
classic
adver@sing
to
web
2.0
ac@vi@es
including
brand
management,
campaign
implementa@on
and
public
rela@ons
Highly
eloquent
and
speaking
three
different
languages:
German
(mother
tongue),
English
(excellent),
Italian
(very
good)
Currently
planning
to
learn
both
an
addi@onal
CEE
language
and
French
as
well
(currently
very
basic
understanding)
40. Analytical Skills
Fast
in
defining
both
problems
and
their
solu@ons
Quick
understanding
of
research
data
Understanding
numbers
their
origins
41. Social Skills
Self-‐confident
and
open
approach
to
people
Understanding
people‘s
needs
triggers
High
ability
to
mo@vate
other
people
Strong
intercultural
awareness
Open-‐minded
for
different
opinions,
cultures,
ideas...
42. Ready For The Journey
Absolutely
ready
for
the
journey!
(There
can
never
be
enough
business
trips)
Always
willing
to
explore,
discover,
consolidate
and
strengthen
rela@onships
of
whatsoever
kind
Definitely
not
the
type
to
sit
in
the
exactly
same
office
every
single
day
43. Creative Approach
Talented
in
finding
new
ways
to
solu@ons
of
any
kind
Work
experience
in
adver@sing
industry
features
a
vast
number
of
cases
and
benchmarks
that
are
useful
for
distribu@onal
ac@vi@es
as
well
44. Ready For A New Challenge
More
than
ready,
to
be
exact...