The document discusses Google's green initiatives and experiments to reduce its environmental footprint. It outlines programs to make computing more efficient through server management and data systems. It also details efforts for renewable energy like solar panels, partnerships with companies like GE, and tools to empower users to be more environmentally friendly. The document evaluates which projects have been most successful and questions whether the experiments have been profitable.

1. Michael Musgrove

2. Background
“Do No Evil.”

3. Green-Tech Experiments Overview
 Reducing footprints
 Efficient computing
 Employee programs
 Tools for users

4. Reducing Footprint
 RE<C
 RechargeIT
 Google Power Meter
 Clean Energy 2030
 Solar Panels
 Google.org

5. Efficient Computing
 Efficiency in:
 Servers
 Data Systems
 Water management
 Server retirement
 Consortiums., Partnerships
 GE
 Climate Savers Computing Initiative
 The Green Grid

6. How Efficient is Google?
Activity # of Google Searches
CO2 emissions of an average daily
newspaper (100% recycled paper)
850
A glass of orange juice 1,050
One load of dishes in an Energy Star
dishwasher
5,100
A five mile trip in the average U.S.
automobile
10,000
A cheeseburger 15,000
Electricity consumed by the average US
household in one month
3,100,000

7. Employee Programs
 Bikes on Google campus
 Biodiesel shuttles
 Composting
 G-fleet
 Green design elements
 Locally-grown food
 Residential solar program
 Self-powered commuter program

8. Tools for Users
 Energy Saver gadget for Google Desktop
 Google Sketch-Up
 Google for Educators
 Google Maps
 Google Earth

9. Future of Google & the Experiment
 Standouts:
 Solar Panels
 Solar Farm
 GE Partnership
 Water & Server management/recycling
 Google Power Meter
 Data Systems
 Clean Energy 2030
 Profitable?

10. More Information available:
google.com/corporate/green
Q & A