1) Word of mouth (73%) was the most common way customers heard about the ice cream shop, followed by pamphlets (25%) and hoardings/banners (2%). 2) The most popular items ordered were ice cream cones/cups (35%), sundaes (30%), and milkshakes/cappuccino blasts (20%). 3) Most customers (91%) said they would likely or very likely recommend the ice cream shop to others.