Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?
As VP of Brand Management for all Apache projects, I can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services in relation to Apache project brands. The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products.
Licensed under the Apache License 2.0
Profiting From Apache Brands Without Losing Your SoulShane Curcuru
Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?
As VP of Brand Management for all Apache projects, Shane can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services and products in relation to Apache project brands. The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit. We're here to help!
Presentation licensed under the Apache License v2.0 allowing broad re-use!
Successfully Profiting From Apache BrandsShane Curcuru
Does your company want to capitalize on Apache project brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects, and gain a competitive advantage? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?
As VP of Brand Management for all Apache projects, I'll help show you how your company can successfully profit and "partner" with Apache projects. Apache is happy for you to make a profit off of our software in all sorts of ways - as long as you give credit to our volunteer-led and independent project communities. You may even incorporate Apache brands within your brands, but in specific ways that still give our communities credit. And if you're interested in having more influence over the technology, we have tips for how to contribute to Apache projects in all sorts of ways. We're here to help!
Bending the Rules: Community over Code over Policy.pescetti
My presentation at ApacheCon Europe 2014 showing how policy at the Apache Software Foundation can be adapted to the needs of the open-source projects it hosts, based on the Apache OpenOffice experience.
State of the Feather - Apache:Big Data - BudapestShane Curcuru
An update on the Apache Software Foundation and an overview of its projects. A quick look at how the ASF works and the key events affecting the foundation in recent history.
How To Keep Your Apache Project's IndependenceShane Curcuru
How Apache open source projects can improve their reputation and longevity by attracting new contributors and by better managing their own brand and trademarks.
Practical Trademark Law for FOSS ProjectsShane Curcuru
Looking for ways to capitalize on the emerging FOSS brands that are driving innovation? Want to “make a new open source community” for your product, but not sure how to control the trademarks? Wondering if you should let the marketing team run with the great new brand campaign, or if you need to ask the lawyers about trademarks first?
Profiting From Apache Brands Without Losing Your SoulShane Curcuru
Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?
As VP of Brand Management for all Apache projects, Shane can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services and products in relation to Apache project brands. The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit. We're here to help!
Presentation licensed under the Apache License v2.0 allowing broad re-use!
Successfully Profiting From Apache BrandsShane Curcuru
Does your company want to capitalize on Apache project brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects, and gain a competitive advantage? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?
As VP of Brand Management for all Apache projects, I'll help show you how your company can successfully profit and "partner" with Apache projects. Apache is happy for you to make a profit off of our software in all sorts of ways - as long as you give credit to our volunteer-led and independent project communities. You may even incorporate Apache brands within your brands, but in specific ways that still give our communities credit. And if you're interested in having more influence over the technology, we have tips for how to contribute to Apache projects in all sorts of ways. We're here to help!
Bending the Rules: Community over Code over Policy.pescetti
My presentation at ApacheCon Europe 2014 showing how policy at the Apache Software Foundation can be adapted to the needs of the open-source projects it hosts, based on the Apache OpenOffice experience.
State of the Feather - Apache:Big Data - BudapestShane Curcuru
An update on the Apache Software Foundation and an overview of its projects. A quick look at how the ASF works and the key events affecting the foundation in recent history.
How To Keep Your Apache Project's IndependenceShane Curcuru
How Apache open source projects can improve their reputation and longevity by attracting new contributors and by better managing their own brand and trademarks.
Practical Trademark Law for FOSS ProjectsShane Curcuru
Looking for ways to capitalize on the emerging FOSS brands that are driving innovation? Want to “make a new open source community” for your product, but not sure how to control the trademarks? Wondering if you should let the marketing team run with the great new brand campaign, or if you need to ask the lawyers about trademarks first?
Embracing InnerSource for your adaptive Digital TransformationPiergiorgio Lucidi
During this session you'll be able to discover how InnerSource will bring a disruptive cultural change for approaching Digital Transformation. Everything will be shared in a smart way to be faster on any change, the meritocracy approach will reward people involved and attract new talents. Finally prepare an action plan with your team for any improvement of your architecture adding new technology bricks when the business needs.
Hvordan realisere samhandlingspotensialet i Office 365Avanade Norway
Office 365 er en samhandlings- og kommunikasjonsplattform som gir virksomheter gode muligheter til å arbeide mer effektivt. For å kunne utnytte SharePoint i skyen på en god måte kreves imidlertid nye virkemidler.
I denne presentasjonen, som ble lagd til et webinar i samarbeid med Microsoft, presenterer Avanade løsninger som har hjulpet noen av de største virksomhetene i Norge og internasjonalt for å tilpasse samhandlingsplattformen til deres behov og forvaltningsmodell.
On June 17, 2021 at the DNN Southern Fried User Group meeting, I gave a short presentation to introduce people to the DNN CMS Awareness Leadership Group and and what we do. We also covered how people like yourself can help grow the DNN community as well.
Accumulo Summit 2014 Keynote: The Accumulo CommunityAccumulo Summit
Speakers: Sean Busbey, Josh Elser
Apache Accumulo is more than just open source licensed code, it’s a community focused on providing public good. This emphasis on community over code is a major tenet of The Apache Way. In this talk Josh Elser and Sean Busbey discuss how the project has grown and matured. Our community is bigger and better organized than it’s ever been. Come hear how these community gains have spurred not only improvements in our own codebase but also our integration with other projects.
Improving Your Apache Project's Image And BrandShane Curcuru
Want to find new ways to draw in contributors to your project? Looking to attract ideas and attention from some of the corporate vendors, but don't want to lose your independence? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product?
Learn how to improve your project's brand, drawing in newcomers as productive contributors, and defending your brand from aggressive vendors. Dealing fairly and firmly with companies mis-using your good reputation seems hard, but it doesn't need to be.
Learn about what uses of Apache brands that are OK, versus infringing uses hungry vendors try to use - and how to stop them. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. The Trademarks Committee is here to help!
“DO SPANISH JOURNALISTS CARE ABOUT ASSET MANAGEMENT COMPANIES INFORMATION?”lau_db
At Evercom (former C&IC) we have done a survey along with the Observatorio Inverco to know the perception of asset management companies by the Spanish journalists. We spoke with journalists from general media (financial section), financial media, investment funds media, local press and TV and Radio (68 journalists in total), to reach a few conclusions on the information that they receive and the information they would like to receive.
Embracing InnerSource for your adaptive Digital TransformationPiergiorgio Lucidi
During this session you'll be able to discover how InnerSource will bring a disruptive cultural change for approaching Digital Transformation. Everything will be shared in a smart way to be faster on any change, the meritocracy approach will reward people involved and attract new talents. Finally prepare an action plan with your team for any improvement of your architecture adding new technology bricks when the business needs.
Hvordan realisere samhandlingspotensialet i Office 365Avanade Norway
Office 365 er en samhandlings- og kommunikasjonsplattform som gir virksomheter gode muligheter til å arbeide mer effektivt. For å kunne utnytte SharePoint i skyen på en god måte kreves imidlertid nye virkemidler.
I denne presentasjonen, som ble lagd til et webinar i samarbeid med Microsoft, presenterer Avanade løsninger som har hjulpet noen av de største virksomhetene i Norge og internasjonalt for å tilpasse samhandlingsplattformen til deres behov og forvaltningsmodell.
On June 17, 2021 at the DNN Southern Fried User Group meeting, I gave a short presentation to introduce people to the DNN CMS Awareness Leadership Group and and what we do. We also covered how people like yourself can help grow the DNN community as well.
Accumulo Summit 2014 Keynote: The Accumulo CommunityAccumulo Summit
Speakers: Sean Busbey, Josh Elser
Apache Accumulo is more than just open source licensed code, it’s a community focused on providing public good. This emphasis on community over code is a major tenet of The Apache Way. In this talk Josh Elser and Sean Busbey discuss how the project has grown and matured. Our community is bigger and better organized than it’s ever been. Come hear how these community gains have spurred not only improvements in our own codebase but also our integration with other projects.
Improving Your Apache Project's Image And BrandShane Curcuru
Want to find new ways to draw in contributors to your project? Looking to attract ideas and attention from some of the corporate vendors, but don't want to lose your independence? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product?
Learn how to improve your project's brand, drawing in newcomers as productive contributors, and defending your brand from aggressive vendors. Dealing fairly and firmly with companies mis-using your good reputation seems hard, but it doesn't need to be.
Learn about what uses of Apache brands that are OK, versus infringing uses hungry vendors try to use - and how to stop them. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. The Trademarks Committee is here to help!
“DO SPANISH JOURNALISTS CARE ABOUT ASSET MANAGEMENT COMPANIES INFORMATION?”lau_db
At Evercom (former C&IC) we have done a survey along with the Observatorio Inverco to know the perception of asset management companies by the Spanish journalists. We spoke with journalists from general media (financial section), financial media, investment funds media, local press and TV and Radio (68 journalists in total), to reach a few conclusions on the information that they receive and the information they would like to receive.
AI Center: Bring your own model overview & Q&ADianaGray10
Deep dive into how you can easily manage and train your own machine learning (ML) models or import existing ones to improve your AI-powered automations. Join to learn how AI Center enables the use of custom models for unique use with increasing accuracy and scale.
• AI Center Refresher
• BYOM Feature Intro (When and why to use it)
• Use case presentation + demo.
• Looking at the code and how to take a model and move it to AI Center.
This session will provide an introduction to The Apache Software Foundation – it’s history, organization and principles, and how Apache projects work. You will learn about The Apache Way of managing meritocracy-based and community driven projects as is practiced by all of the 100+ Apache projects, the levels of participation in Apache projects, and how you can get involved. This talk will also touch on the how the Apache governance process and the permissive Apache 2.0 license help ensure longer-lived open source projects, and provide a different opportunity for engagement than some other source communities and license models.
Shane Curcuru was elected as a Member of the ASF in 2002, and has been volunteering on public relations, conferences, brand management, and various other areas at Apache ever since. He also serves as a Director.
Foundations of a Successful Developer Platform - DeveloperWeek 2015Kamyar Mohager
A talk presented at DeveloperWeek 2015 focused on the foundational areas of what make a developer platform successful, as well as best practices in areas of platform strategy, API design, and monitoring/operability. Primarily showcased some of the lessons learned as we scaled the LinkedIn platform to help illustrate those best practices.
Presentation from the technology track at I Love APIs London 2016 featuring Dhananjay Tripathi, Bupa and Ian Cooper, Thomson Reuters.
Building an API program in a large enterprise requires a new mindset relative to traditional SOA principles. In this session, learn about the required shift in thinking, from orchestration and mediation in ESBs to API-first design approaches, and the need to promote, socialize, monitor, and assess APIs once they are exposed.
At the heart of much of the Bigdata revolution is the Apache Software Foundation. Many of the projects, including the big ones like Hadoop, Spark, Hive, and Kafka, are Apache projects. This means they follow "The Apache Way". Maybe you have heard phrases like "community over code" or "if it didn't happen on the lists, it didn't happen" and wondered what they meant. Maybe you would like to get involved with one or more of these projects but have not been sure how. Maybe you would just like to learn how Apache works, and how its process differs from the way companies build software. If so, this talk is for you. This talk will introduce Apache, how it is organized, the roles people play, who can contribute (hint, it is not just coders), Apache's tenants of community, meritocracy, collaboration, and openness, give some practical tips for new contributors and even old hands, as well as touch briefly on licenses and trademarks.
The Apache Way: A Proven Way Toward SuccessEvans Ye
With innumerous successful Apache projects that dominate the big data world, the working model of Apache communities clearly deserved a study. In this talk, I'll walk you through how Apache communities and the Apache Software Foundation work generally. The whole thing behinds it is so called "The Apache Way".
For audience whose an engineer, I'll share with you why you should be part of the Apache family, how to do it, and what you can get from it. Moreover, I'll cover this with some actionable tips, and closing up with some career advices. For those being managers or at CXO level, I'll talk about some aspects on building engineering culture which can alternately pace your team and business toward success.
While everyone in the software industry knows what open source is and have benefited from some of the successful open source projects out there, for example, Java, Linux, JavaScript, and Docker, there is still lack of understanding beyond the fact that open source software is publicly available and free. This chat will provide a concise guide based on personal experience and available documentation to learn what open source is all about, why it is good for business, business models and recommendations to join the open source movement.
Some of the discipline and principles the "Paypal as a Service" is using to create a REST API driven platform across all of Paypal engineering.
As presented at @APIWorld 2014 in San Francisco 9/17
An overview of the Paypal PPaaS (Paypal as a Service) program. API portfolio management, goal-oriented design, design-first methodology, mocking. Decentralization of function through education and internal evangelism
An overview of the Paypal PPaaS (Paypal as a Service) program. API portfolio management, goal-oriented design, design-first methodology, mocking. Decentralization of function through education and internal evangelism
I won’t use the GPL for new software, and you maybe shouldn’t either. “Heretic”, comes the cry from the back of the room! But no – I bleed and believe in open source and the public good as much as you do. The difference is, I want to share my code with *everyone* not just the believers.
In the modern open source world, where licenses and DVCS’ allow instant and infinite forking, the only true control point for a community-based open source project is its name, its logo, and its identity. Your brand is your identity: this is how the rest of the world sees you and your project.
How can a volunteer-led open source project control it’s own identity and brand? How do you manage your project’s brand when most of your volunteers are coders who don’t want to get involved with lawyers or deal with enforcing trademarks? How can the community keep their brand independent and free of commercial influence, so they can ensure the maximum number of people and corporations are interested in participating in their project?
Similarly, how can businesses respectfully use open source brands to their own advantage – without being seen as co-opting and independent or open community open source project solely for their own gain? The desire to control the next hot project for your profit may quickly turn on you when another company simply forks the code under a better marketed service.
Learn the basics of all these topics and more with Shane Curcuru, who volunteers as Vice President, Brand Management for The Apache Software Foundation. Over the past few years Shane has led a group of volunteer ASF Members to define and implement a consistent brand policy for all 100 Apache projects – spanning from the veritable HTTPD and Tomcat to the newest CouchDB and Hadoop.
In the modern open source world, where licenses and DVCS’ allow instant and infinite forking, the only true control point for a community-based open source project is its name, its logo, and its identity. Your brand is your identity: this is how the rest of the world sees you and your project. Your brand is most of what your users see, and is a key way to attract new contributors.
How can a volunteer-led open source project control it’s own identity and brand? How do you manage your project’s brand when most of your volunteers are coders who don’t want to get involved with lawyers or deal with enforcing trademarks? How can the community keep their brand independent and free of commercial influence, so they can ensure the maximum number of people and corporations are interested in participating in their project?
Similarly, how can businesses respectfully use open source brands to their own advantage – without being seen as co-opting an independent or open community open source project solely for their own gain? The desire to control the next hot project for your company's profit may quickly turn on you when another company simply forks the code under a better marketed service.
Learn the basics of all these topics and more with Shane Curcuru, who volunteers as Vice President, Brand Management for The Apache Software Foundation. Over the past few years Shane has led a group of volunteer ASF Members to define and implement a consistent brand policy for all 100+ Apache projects – spanning from the veritable HTTPD and Tomcat to the newest CouchDB and Hadoop.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Supporting Apache Brands While Making A Profit - ApacheCon 2014
1. Shane Curcuru @shanecurcuru
Vice President, Brand Management
The Apache Software Foundation
V 1.0
Supporting Apache® Brands
While Making A Profit
2. Introduction
• Shane Curcuru
Vice President, Brand Management
The Apache Software Foundation (ASF)
• Volunteer, appointed by Apache Board of
Directors
• Define and implement trademark & brand
policy for all 180+ Apache project
communities
• Involved at Apache since 1999
• Questions? <trademarks@apache.org>
3. Topics
• What is Apache?
• What is the Apache brand?
• What can you do with Apache brands?
• Brand enforcement
• Q&A and Resources
5. Apache structure
• 501(c)(3) membership corporation and public charity
• 9 member Board of Directors
• Elected from/by individual members
• Sponsorship program + individual donors = 100% funding
• $750K annual budget:
• Hardware & Sysadmin
• Publicity; Events; Brand; other
6. Apache governance
• Board appoints executive/corporate officers
• Set Apache-wide policy: legal, brand, infra, press, etc.
• 149 Apache projects + 32 Incubator podlings
• Board creates VP & PMC to manage projects
• PMCs are run independently by merit-based volunteers
• PMCs determine technical direction
• All governance positions are volunteers
http://www.apache.org/foundation/governance/
7. We have different
goals
Our Mission: provide software for the public
good
Our Method: provide stable, independent
home for like-minded diverse project
development communities
Our Goal: Ensure Foundation exists for the
next 50 years
9. The Apache brand
• APACHE is our house brand for community built software
• Pragmatic and permissive Apache license
• Always free to download
• Participation based on merit
• Openly developed software
• Independent project governance
• APACHE brand and feather are special to the ASF
http://community.apache.org/projectIndependence
10. Apache project brands
• “Apache Foo” is required of all projects
• Every PMC defines own “Foo” brand independently
• All share common Apache Way, but:
• Actual Apache project brands differ widely
• Foundation owns all trademarks on behalf of projects
• Treat all Apache project/product names as trademarks
11. Friendly reminder
It's not your brand
It's Apache's brand
Our projects welcome participation from
everyone
12. Apache trademark
policy• Policy published
• Purpose: maintain our ability to defend our project brands
such that we can attract new project contributors
• Primary Apache goods are software products
• Secondary Apache goods are software services:
basic support
• Mix of registered and common law marks
http://www.apache.org/foundation/marks/
13. So what can you do?
So, Shane, what are we allowed to do with Apache
marks?
15. Software products
• Ono-Sendai Console, Powered By Apache Steve
• Yoyodyne Accelerator For Apache CloudStack
• Primary brand must be your own
• Must use full “Apache Foo” form of name
• May not use official Apache project logos as part of brand
http://www.apache.org/foundation/marks/faq/#products
16. Software services &
hosting• Primary brand must be your own
• Must use full “Apache Foo” form of name
• Must not imply exclusivity or affiliation
• Support
• Training
• Consulting
• Hosting
• Customizations
• Apache project logo only in reference to Apache product
18. Events & swag
• Primary brand must be your own
• Event names include “Foo”, and not official logo
• Include educational content
• Allow PMC members on selection committee
• Detailed event policy posted
• Improving swag policy for giveaways supporting projects
http://www.apache.org/foundation/marks/events
19. Appropriate marketing
• Don't imply ownership or control
• No superlatives
• No corporate affiliation
• Frown on “employ the most PMC members”
• Apache is vendor-neutral
• Apache projects must be viewed as independent
20. Other ways to show
support
Donate code / engineers
Support non-coders on projects
Support speakers at events
Sponsor and organize events
Sponsor the ASF
Help out on marketing@cloudstack
22. Apache Brand
Enforcement• Legal action
• DLAPiper, global IP law firm as pro bono counsel
• Social pressure & press
• Removal from PMC & project(s)
• Don't let it get there! Ask first
24. Thank You
●
Thanks to all Apache Members
●
Thanks to all Apache committers and PMCs
●
Thanks to members of Apache Trademarks Committee, with
special thanks to David Nalley
●
Thanks to DLAPiper counsel: Mark Radcliffe, Dash McLean,
Nikkya Williams, Carol Anne Bashir
●
Thank you to companies who respect Apache brands
25. Apache Trademark Resources
• Formal policy for third party use
http://www.apache.org/foundation/marks/
• Policy for PMC websites
http://www.apache.org/foundation/marks/pmcs
• Project Independence is required for PMCs
http://community.apache.org/projectIndependence
• Questions? <trademarks@apache.org> and relevant
<private@project.apache.org>
26. Questions?
Please feel free to find Shane or any of the other
directors or executive officers with your strategic
questions this week
Look for the Ask Me! Buttons, and just ask!
27. But it's open source!
6. Trademarks. This License does not grant
permission to use the trade names, trademarks,
service marks, or product names of the Licensor,
except as required for reasonable and customary
use in describing the origin of the Work and
reproducing the content of the NOTICE file.
Editor's Notes
First, thank you all for attending.
Separately, I currently serve on the board, however detailed policy is set by relevant corporate officers. The board has had a consistent policy of delegating specific sets of authority to specific officers.
So, to really understand how to respect the Apache brand, we need to know what it is. And critically, it&apos;s important to understand what Apache – that is, the Apache Software Foundation – is as a whole and as a federation of many projects.
We&apos;ll cover some of the basics of what people can/can&apos;t do with our Apache brands.
Very briefly, we will need to discuss the elephant in the room, and talk about brand enforcement. One of the most important parts of my job is ensuring that we can defend both the Apache brand and our many project brands, and enforcement is a key part of that.
I&apos;d like to be sure to leave time for questions – but I&apos;m also here all this week, so please feel free to find myself or another director with your questions.
We really need to understand what the ASF itself is and what our mission is to understand what our brand means and why we have the trademark policies we do.
We are a Delaware membership corporation, so the members are effectively shareholders in the organization itself.
Directors are elected by vote from within the membership, and candidates are put forth via merit. So far, only existing members of the ASF have been considered for positions.
Key point of our independence is our sponsorship and funding model, which covers our entire budget.
Sponsorship merely gets you a thank you – there is no technical or organizational influence. We are not at all like Eclipse or other pay to play foundations, which is critical to understand about us.
Just a brief review of both corporate and project governance. Corporate governance is just that – how we legally run the ASF as an organization, which the board delegates much policy making decision to specific officers – although is still well plugged into all policy decision.
PMCs are managed independently, and report directly to the board quarterly. All technical decisions are per-project.
PMCs are required to act independently – this is why they report to the board, which can ensure this independence.
Key point: all leadership and policy positions are run by volunteers. (Only possible exception is Sally is VP, Press, and is a contractor)
This is the most important point – this is the one thing I want to make sure that everyone understands and brings home with them.
We have different goals. These goals help explain the WHY of how Apache trademark policies are written the way the are, in particular how the appropriate ways we allow you to use Apache brands are different than with other traditional software products.
We have a different view of allowable uses – however we do not just allow you to use our brands in whatever way. There are clear rules. But understanding the why of this is key to being able to understand what kinds of third party use of Apache brands is appropriate or not.
So what is the overall APACHE brand itself, then? What does it mean?
It&apos;s hard to discuss appropriate uses if we can&apos;t define what we&apos;re using.
All projects share the Apache brand, and project actions reflect on our larger brand.
This is the key way that we can ensure both defense of our marks as well as a shared community amongst our projects.
Again, it&apos;s important to understand that while all Apache projects are technically independent and self-governing, they are still part of the Apache brand, and there are still some core rules and expectations for all projects to follow.
The ASF&apos;s ownership of marks ensures our long term independence, and both legally and organizationally ensures that our projects as well can continue to be independent and welcome all new participants.
And just to make sure everyone understands: all Apache project and software product names are trademarks – mix of registered and unregistered.
This is the most important point – this is the one thing I want to make sure that everyone understands and brings home with them.
We have different goals. These goals help explain the WHY of how Apache trademark policies are written the way the are, in particular how the appropriate ways we allow you to use Apache brands are different than with other traditional software products.
We have a different view of allowable uses – however we do not just allow you to use our brands in whatever way. There are clear rules. But understanding the why of this is key to being able to understand what kinds of third party use of Apache brands is appropriate or not.
All the policies are published, so I don&apos;t want to just rehash what&apos;s written or read out a bunch of slides.
Again, the purpose of our policies is to be able to defend brands, while allowing us to attract new contributors to our projects.
We realize that many contributors come from traditional software vendors paying their employees to work on projects as well as individuals, consultants, academics, and freelancers. So we know we need to be able to attract all.
Key point: Apache provides software, and basic user support to contribute to it. In these areas we will be strict about branding.
Other areas, we tend to be much looser about branding allowances for third parties.
This is the most important point – this is the one thing I want to make sure that everyone understands and brings home with them.
We have different goals. These goals help explain the WHY of how Apache trademark policies are written the way the are, in particular how the appropriate ways we allow you to use Apache brands are different than with other traditional software products.
We have a different view of allowable uses – however we do not just allow you to use our brands in whatever way. There are clear rules. But understanding the why of this is key to being able to understand what kinds of third party use of Apache brands is appropriate or not.
As the primary deliverable of the ASF and every Apache project, third party software products using our brands must follow these policies. This is the core of ensuring that we can defend our trademarks, and is not optional.
The clear separation of the two brands is key, as is including the full Apache Foo form of the name.
Note that logos are not included. While you could have a sidebar “About Apache Foo” that uses the Foo logo, that should be a clear reference to that independent product, not related to your product.
The ASF as a non-profit fundamentally works directly with users who are potentially interested in contributing to our software. We do not sell anything, and we can not realistically offer any of these services with the quality of service that most businesses expect. Thus, these are areas that, if the overall use of an Apache brand actually helps the underlying and independent Apache project, then we may be OK with your use thereof.
Again, the key message is letting users know that you&apos;re offering the service based on / built atop / whatever the underlying Apache software product.
Again, this is the key point. Both to ensure our ability to defend our project and product brands, and also to ensure that our many volunteer contributors get the credit they deserve, this is the point of allowing a broader use of Apache brands than would be traditional.
We&apos;re happy if you make a profit using our software – we just want the credit for having made it and given it away.
Similarly, we want users (who might not have funding or who might want “free”) to understand what they can get from Apache directly vs. the larger set of services/software that various vendors can offer.
I&apos;d like to take a moment to thank the Linux Foundation, who has been doing a great job of organizing ApacheCon here in Denver this year.
Again, events are a place that often requires contracts and funding for venues, things that the ASF and our projects can&apos;t effectively offer ourselves for many cases. Similarly, the event sponsorship/funding model is well understood, so it is clear to attendees who is responsible for the event, even if it is about an Apache project.
Note that event brands might include the Foo, but not the Apache and not the logo. However the About page for the event must clearly describe the independent Apache Foo project at the ASF that creates the Apache Foo software.
“Apache” and “ApacheCon” are reserved for ASF-wide events with multiple project participation.
This is a place where “it depends” on the actual situation.
Our issue in writing policy is... people here in this room are probably going to do the right thing. The issue is people who aren&apos;t in this room, who aren&apos;t as connected to our communities. Similarly, companies that “get it”, but end up IPO&apos;ing or getting bought out – their corporate direction changes, and we can&apos;t allow them to then push the boundaries of what&apos;s appropriate.
So it&apos;s not that we don&apos;t trust you, here, now with some new close branding idea – it&apos;s the point that we need to think for the long term of the ASF and project health.
For our projects, they must maintain the public image of being governed independently, which is why these rules are so important to us.
So hopefully some of you are still interested in trying to evangelize and promote Apache brands and products, even after I&apos;ve spent a half hour trying to scare you off.
Here are some appropriate ways you can contribute and help spread the word about Apache projects, often in ways that you can include your own brand in an appropriate way.
This is the slide that we should never have to deal with, because we should be reasonable people, and talk about potential infringements or policy violations in private first, and work out differences politely.
But since there are clearly some organizations who aren&apos;t as enlightened, we do have the tools to defend our use of Apache brands. DLAPiper in particular is a leading global IP firm with a solid pro bono agreement with the ASF for both policy, enforcement, and legal agreements assistance.
Similarly, outside companies that can&apos;t respect our brands clearly aren&apos;t interested in furthering the goals of our projects, and thus, we can and will prevent them from working within the project governance.
Also: Community over Code. It&apos;s important, as is giving the thanks to the community members who have built everything the ASF and it&apos;s projects are about.
Members have built the Foundation.
Committers/PMC members have built our projects.
Members and the trademarks committee have assisted in forming and documenting our policies, as well as assisting our various projects in applying them and defending their brands.
Our pro bono law firms have helped with review and strategy. In the past we have also used other firms, including SFLC, however DLAPiper is our primary brand-related pro bono firm.
To do add basic links to our policies and rationale pages.
Backup slide - for the question when someone says “But it&apos;s the permissive Apache license, it gives me rights to do anything!”
No, the license explicitly excludes trademarks.