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IndexBox Marketing has just published its report: “EU: Slate - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU slate market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.

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Tying into our first-ever event in the region with the Nordic Affiliate Conference, this issue of iGB Affiliate looks at the big affiliate networks and consolidators reshaping the affiliate sector in the Nordics and beyond. For Catena, RakeTech and XLMedia (see roundtable p34-36) the future is all about harnessing the synergies, data and technology that acquired scale brings. We look at the inevitable introduction of PPC in Sweden post the recommended market opening and re-regulation and the impact on affiliates that today generate valuable traffic via SEO from that territory. But as Catena’s Erik Bergman emphasises, the proposed framework is all still some way from being agreed by the politicians, let alone implemented. We also drill down into the wave of Nordic-led M&A sweeping the sector (p38-41) and provide some expert advice for affiliates considering an exit as dealflow, prices and multiples continue to rise (p42-43).

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Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics. The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.

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