The document discusses several topics related to climate change and global warming:
1) There is scientific evidence that the earth's atmosphere is warming due to natural and human factors, and this will likely lead to significant climate disruption this century.
2) Steps that can be taken to prevent global warming include planting more trees, controlling population growth, reducing fossil fuel and CFC use, and shifting to renewable energy and more sustainable agriculture.
3) International agreements like the Kyoto Protocol and Montreal Protocol aim to reduce greenhouse gas emissions to mitigate climate change impacts.
5) Forms of business organization; Factors to be considered in plant location...BinitKumar67
This document discusses factors to consider for plant location and modules on entrepreneurship and feasibility analysis. It outlines key factors like law and order situation, government policy, availability of resources and incentives. It also lists the common types of feasibility analysis including technical, market and financial feasibility. The document emphasizes conducting a feasibility analysis with an objective approach to identify risks and determine if a business idea is viable.
3) Opportunity Identification And Trend Identificatio; Factors affecting entr...BinitKumar67
This document provides an overview of a course on new venture planning and management. It discusses various topics that will be covered in the course, including entrepreneurship, identifying opportunities, factors affecting entrepreneurship, and forms of business organization. Under factors affecting entrepreneurship, it outlines political, economic, social, technological, legal, environmental, and demographic factors. It also provides details on two common forms of business organization: sole proprietorship and partnership, including their key features, merits, and demerits.
2-Opportunity Identification And Trend Identificatio; Factors affecting entre...BinitKumar67
This document discusses various topics related to new venture planning and management, including defining entrepreneurship and different types of entrepreneurs. It also discusses the competencies and qualities needed for entrepreneurship, as well as factors that affect entrepreneurship. Additionally, it covers opportunity identification, trend identification, forms of business organization, and steps involved in business establishment. The document contains slides on what makes startups succeed according to a study, including key factors like idea, team/execution, business model, funding, and timing. It also notes that most startups ultimately fail and discusses some common reasons for startup failure.
1-Introduction to entrepreneurship-11-07-2022 [11-Jul-2022]Material_I_11-07-2...BinitKumar67
The document outlines the syllabus for a course on new venture planning and management. It covers key concepts like entrepreneurship, types of entrepreneurship, qualities of successful entrepreneurs, opportunity identification, business organization forms, feasibility analysis, financial planning, accounting, legal aspects, government support, and developing a business plan. The syllabus is divided into 7 modules that will be covered over the course. It also provides assessment criteria and lists textbooks and reference materials.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
The document discusses several topics related to climate change and global warming:
1) There is scientific evidence that the earth's atmosphere is warming due to natural and human factors, and this will likely lead to significant climate disruption this century.
2) Steps that can be taken to prevent global warming include planting more trees, controlling population growth, reducing fossil fuel and CFC use, and shifting to renewable energy and more sustainable agriculture.
3) International agreements like the Kyoto Protocol and Montreal Protocol aim to reduce greenhouse gas emissions to mitigate climate change impacts.
5) Forms of business organization; Factors to be considered in plant location...BinitKumar67
This document discusses factors to consider for plant location and modules on entrepreneurship and feasibility analysis. It outlines key factors like law and order situation, government policy, availability of resources and incentives. It also lists the common types of feasibility analysis including technical, market and financial feasibility. The document emphasizes conducting a feasibility analysis with an objective approach to identify risks and determine if a business idea is viable.
3) Opportunity Identification And Trend Identificatio; Factors affecting entr...BinitKumar67
This document provides an overview of a course on new venture planning and management. It discusses various topics that will be covered in the course, including entrepreneurship, identifying opportunities, factors affecting entrepreneurship, and forms of business organization. Under factors affecting entrepreneurship, it outlines political, economic, social, technological, legal, environmental, and demographic factors. It also provides details on two common forms of business organization: sole proprietorship and partnership, including their key features, merits, and demerits.
2-Opportunity Identification And Trend Identificatio; Factors affecting entre...BinitKumar67
This document discusses various topics related to new venture planning and management, including defining entrepreneurship and different types of entrepreneurs. It also discusses the competencies and qualities needed for entrepreneurship, as well as factors that affect entrepreneurship. Additionally, it covers opportunity identification, trend identification, forms of business organization, and steps involved in business establishment. The document contains slides on what makes startups succeed according to a study, including key factors like idea, team/execution, business model, funding, and timing. It also notes that most startups ultimately fail and discusses some common reasons for startup failure.
1-Introduction to entrepreneurship-11-07-2022 [11-Jul-2022]Material_I_11-07-2...BinitKumar67
The document outlines the syllabus for a course on new venture planning and management. It covers key concepts like entrepreneurship, types of entrepreneurship, qualities of successful entrepreneurs, opportunity identification, business organization forms, feasibility analysis, financial planning, accounting, legal aspects, government support, and developing a business plan. The syllabus is divided into 7 modules that will be covered over the course. It also provides assessment criteria and lists textbooks and reference materials.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
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* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
1. Our lives and economies depend on Sun’s energy and on the natural resources and services
(natural capital) provided by the Earth.
1. How are our ecological footprints affecting the Earth?
As our ecological footprints grow, we are depleting/degrading more of the Earth’s natural capital.
2. What is an environmentally sustainable society?
It means living off the Earth’s natural income without depleting or degrading the natural capital
that supplies it.
3. Why do we have environmental problems (what are the basic causes of environmental
problems)?
Due to excessive population growth and its associated pollution and poverty issues.
Wasteful/unsustainable use of Earth’s resources.
Excluding environmental costs from market prices, etc.
4. What are the remedial measures to combat environmental problems (Mention three principles
of sustainability)?
Population control, Forest conservation, Imposition of environmental tax, etc.
We can live more sustainably by relying more on solar energy, preserving biodiversity, and not
disrupting the earth’s natural chemical-recycling processes.
5. Define natural capital, natural resources , and natural services: Natural capital is the natural
resources and natural services that keep us and other forms of life alive and support our economies.
Natural resources are materials and energy in nature that are essential or useful to humans. These
resources are often classified as renewable (such as air, water, soil, plants, and wind) or
nonrenewable (such as copper, oil, and coal). Natural services are processes in nature such as
purification of air and water, which support life and human economies.
MODULE – 1: Environment and Ecosystem
2. IPAT equation (I = P x A x T)
Impact of human activity on the environment (I)
= Population (P) x Affluence (A) x Technology (T).
Environmental impact is a simple product of 3 independent or sometimes inter-
dependent factors P, A and T.
Earth’s environment is a self-regenerating system and can sustain a certain
level of impact, and the maximum sustainable impact is called
the carrying capacity.
As long as "I" < carrying capacity, then the associated P, A and T that make
up "I" are sustainable.
If "I" > carrying capacity, then the system is said to be in overshoot.
Overshoot may degrade the ability of the environment to sustain itself.
How Impact is measured statistically? Impact may be measured
using ecological footprint analysis in units of global hectares (gha).
Ecological footprint per capita = Earth's biologically productive surface that
is needed to regenerate the resources consumed per capita.
3. Population (P): Since the rise of industrial societies, human population “P” has been
increasing exponentially.
Hence, “P” factor will keep increasing “I” on the environment in the near future.
Increasing human population impact on Environment:
• Increased land use - Results in habitat loss for other species.
• Increased resource use - Results in changes in land cover
• Increased pollution - Can cause sickness and damages ecosystems.
Affluence (A): represents the average consumption of each person in the population.
With increasing consumption of each person, the total environmental impact (I) also increases.
GDP per capita is a statistical tool for measuring “A”. While GDP per capita measures
production, it is often assumed that consumption increases when production increases. Global
GDP per capita has been rising steadily over the last few centuries and is driving up “I”.
For ex. construction of a car has the following environmental impacts:
• 2.3 Million Litres of water for parts and tires
• 2500 Litres of water pollution at a mine for the lead battery.
• 8300 Litres of discharge into water supply for processing 10 kg of copper in the car.
4. Technology (T): It involves the technology utilized for creating, transporting and
disposing of the goods, services and amenities used. Improvements in efficiency can
reduce resource intensity. An appropriate unit for “T” might be greenhouse gas
emissions per unit of GDP.
Environmental impacts of technology
• Increase in efficiency can reduce overall environmental impact.
• However, since “P” has increased exponentially, and “A” has also increased
drastically, the overall environmental impact “I” has still increased.
Criticism of IPAT equation:
• Too simplistic for complex environmental problems.
• Inter-dependencies between variables.
• Cultural differences cause wide variation in impact.
• Technology cannot properly be expressed in a unit.
Ex. Native Fishing Practices (Low Technology) have a vastly smaller Impact than Industrialized
Fishing by mechanised trawlers which cause widespread damage to aquatic/sea ecosystem.
Conclusions: As a result of the interdependencies between P, A, and T, policies aimed
at decreasing environmental impact “I” through reductions in P, A, and T may not only
be very difficult to implement (Ex. population control by India and China) and also
controversial, and hence ineffective in providing a sustainable ecosystem.
5. What are Detritivores? Justify the statement “There is very little debris of nutrients in nature”.
Detritivores feed on dead organisms/debris leftover by scavengers: Examples of detritivores
are beetles, termites, ants.
The statement “ There is very little debris of nutrients in nature” implies that the detritivores
consume the debris (and the nutrients remaining in the debris) so efficiently leaving no
residue in the environment. The detritivores release the energy and nutrients back to the soil
and air by their own life processes.
6. What is ecological succession? Elaborate the different steps involved in the ecological
succession.
Ecosystem is dynamic, i.e. it continuously changes over a period of time until it gets a stable
ecosystem. Ecological succession is the orderly process of changes in a community structure
and function with time, and assisted through modifications in the physical environment.
What is Seres or Seral stages?: Ecological succession occurring in stages is called Seral stages
or Seres. In a seral stage, a collection of species dominate that stage in the succession.
What is Climax?: Some times, replacement of one community by other happen over a period
of time, but ultimately culminating in a stabilized ecosystem known as CLIMAX.
Elaborate different steps involved in ecological succession.
• Nudation: development of bare area
• Invasion: establishment of one or more species. Dispersal of seeds -> germination
(Pioneer species: simple plants with shallow or no roots).
• Competition and co-action: for space, water and nutrients.
• Reaction: the reaction on the environment. Reaction leads to several communities.
• Stabilization: attainment of equilibrium with environment (CLIMAX).
Elaborate different starting areas involved in the ecological succession.
i. Hydrarch or Hydrosere – watery area like swamp
ii. Mesarch – area with adequate moisture
iii. Xerach or Xerosere – dry area with little moisture
Lithosere – bare rock; Psammosere – sand dunes; Halosere – saline soil near estuary.
7. Two types: Primary succession and Secondary ecological succession
Primary succession: It occurs in an area of newly exposed rock, sand, lava or any area that has
not been occupied previously by a living (biotic) community.
Secondary succession: It takes place where a pre-existed community has been removed by
human intervention, e.g. a ploughed field or a clear-cut forest.
Secondary succession can reach CLIMAX stage more faster than primary succession.
8. Three types of ecological pyramids:
1. Pyramid of Energy; 2. Pyramid of Biomass; 3. Pyramid of Numbers
1. Pyramid of Energy
• Indicates the total amount of energy present in each trophic level.
• Shows the loss of energy from one trophic level to the next.
• Energy transfer from one trophic level to the next is decreased due to the
conversion of potential energy into kinetic energy (movement) and heat energy
(exhaustion).
• Only 10 % of the overall potential energy is transferred to the next tropic level.
Energy flow in an Ecosystem
9. Pond ecosystem-
Inverted pyramid
of Biomass
2. Pyramid of Biomass:
• Indicates the total dry mass (biomass) of the organisms in each trophic level.
• Thus, enormous mass of grass is required to support a smaller mass of deer, which
in turn, would support a smaller mass of lions.
Standing crop is the total weight of the organisms, whereas
standing biomass is the total dry mass (excluding abiotic components).
10. 3. Pyramid of Numbers:
• Shows the number of organisms in each trophic level
• In a pyramid of numbers, each consecutive level contains fewer organisms than
the level below it.
Parasitic food
chain-Inverted-
pyramid of
numbers
11. Energy flow in tropic structure follows 1st law of thermodynamics: Energy can neither be
created nor be destroyed but it can be transformed from one form to another. Similarly, in
a trophic structure, solar energy utilized by green plants (producers) in photosynthesis is
converted into biochemical energy of plants and later into that of consumers.
Energy flow in tropic structure follows 2nd law of thermodynamics: Energy transformation
involves dissipation of energy from a concentrated to a dispersed form. Dissipation of
energy occurs at every trophic level. Only 10% is transferred from one trophic level to the
other.
How does the energy flow in trophic structure follow laws of thermodynamics? / Correlate the
energy flow in an ecosystem based on the laws of thermodynamics.
12. Energy Flow Models
Energy flows through various trophic levels in an ecosystem:
A) Universal Energy Flow Model
B) Single Channel Energy Flow Model, and
C) Double Channel Or Y-shaped Energy Flow Model
13. 1. Water cycle
The hydrological/water cycle collects, purifies and distributes the earth’s fixed supply of water.
•The water cycle is powered by energy from the sun and involves 3 major processes
Evaporation: Incoming solar energy causes evaporation of water from the Earth’s oceans,
lakes, rivers and soil.
Precipitation: Gravity draws the water back to the earth’s surface as precipitation (rain, snow)
Transpiration: 90 % of the water that is precipitated evaporates back into the atmosphere from
the surfaces of plants and soil through a process called transpiration.
Water returning to the earth’s surface as precipitation takes various paths:
Precipitation falling on terrestrial ecosystems:
surface runoff - This water flows into streams, which carry water back to lakes and
oceans –from which it can evaporate to repeat the cycle.
Surface water- seeps into the upper layers of soils – used by plants, and some
undergoes transpiration from the soils back into the atmosphere.
Some precipitation is converted to ice that is stored in glaciers.
Some precipitation sinks through soil and permeable rock formations to underground
layers of rock, sand and gravel called aquifers and stored as groundwater.
14.
15. 2. Carbon Cycle
Carbon is the basic building block of the carbohydrates, fats, proteins, DNA and other organic
compounds necessary for life.
The carbon cycle is based on CO2 gas (0.039 % of volume of the earth’s atmosphere), and it is
dissolved in water.
CO2 is a key component of the atmosphere’s thermostat.
• If the carbon cycle removes too much CO2 from the atmosphere, the atmosphere will cool.
• If the carbon cycle generates too much CO2, the atmosphere will get warmer.
Consumers and decomposers release CO2 into the atmosphere and water by aerobic
respiration, which is reused by the producers.
Terrestrial and Aquatic Producers utilize CO2 from the atmosphere and water, respectively.
Linkage between aerobic respiration in consumers/decomposers and photosynthesis in
producers circulates carbon in the biosphere.
Highlight the different ways in which humans directly or indirectly alter the carbon cycle.
Humans alter the Carbon Cycle by releasing large amount of CO2 to the atmosphere by
(a) Burning carbon-containing fossil fuels and
(b) Clearing carbon-absorbing vegetation from forests, especially tropical forests.
16.
17. 3. Nitrogen cycle
N2 gas makes up 78 % volume of the atmosphere.
N is a crucial component of proteins, many vitamins and nucleic acids such as DNA.
N2 cannot be absorbed and used directly as a nutrient by multicellular plants/animals.
Two natural processes convert N2 into nutrients which can be used by plants and animals.
1. Electrical discharge/lightning taking place in the atmosphere: The enormous energy
of lightning breaks N2 into N atoms which combine with O2 in the air to NOx. These dissolve
in rain, forming NO3
-, that are carried to the earth. Atmospheric nitrogen fixation probably
contributes some 5– 8% of the total nitrogen fixed.
2. Nitrogen fixing bacteria in water, soil and in the roots of some plants convert atmospheric
nitrogen to NH4
+ which is a nutrient for plant growth.
Nitrogen cycle consists of several major steps (Nitrogen fixation)
Specialized bacteria in soil as well as blue green algae (cyanobacteria) in aquatic environment
combine gaseous N2 with hydrogen to make ammonia (NH3).
The bacteria use some of the NH3 as nutrient and excrete the rest into the soil / water.
The excreted NH3 is converted to ammonium ions (NH4
+) which is used by plants as a nutrient.
Plants and animals return nitrogen –rich organic compounds to the environments through
wastes and cast-off particles of tissues such as leaves, skin or hair and through their bodies
when they die, and are decomposed or eaten by detritus feeders.
Ammonification: Conversion of nitrogen-rich detritus matter back into NH3 and water soluble
ammonium salt ions (NH4
+) is called ammonification.
18. Explain with a help
of a diagram and
the effect of
human activities
on nitrogen cycle.
Human activities
have more than
doubled the
annual release of
N2 from the land
into the rest of the
environment
through the
greatly increased
use of inorganic
fertilizers (straight
type: ammonium
nitrate (NH4NO3)
and binary type:
diammonium
phosphate (DAP,
(NH4)2HPO4)) to
grow crops.
De-nitrification: specialized bacteria in waterlogged soil and in the
bottom sediments of lakes, oceans convert NH3 and NH4
+ back into
nitrate ions (NO3
-), and then into N2 gas.
These gases released to the atmosphere to begin the nitrogen cycle
again.
Editor's Notes
NH3 not taken up by plants may undergo nitrification.