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1
A STUDY ON ORGANIZATIONAL
CULTURE AT
TIDC INDIA
Internship Report submitted in partial fulfillment of the requirement for the
award of the degree of MASTER OF BUSINESS ADMINISTRATION of
ANNA UNIVERSITY
By
Ms. LAVANYA K
112721631036
Under guidance of
DR.C. EVANGELINE B.SC, MBA, M. PHIL, PH. D, UGC NET,
Assistant Professor
Department of Management Studies
ST.PETER'S COLLEGE OF ENGINEERING AND TECHNOLOGY
AVADI, CHENNAI-600054.
AUGUST 2022
2
BONAFIDE CERTIFICATE
This is to certify that the Report on summer internship undergone at TIDC INDIA is the
bonafide work of LAVANYA K (REG no.112721631036) is a record of original work done
by her. Certified further, that to the best of my knowledge the work reported here in does not
form part of any other report on the basis of which a degree or award was conferred on an
earlier occasion on this or any other candidate.
Signature of Supervisor Signature of the HOD
Dr. C. EVANGELINE DR. A.K.SUBRAMANIYAM
Assistant Professor Associate Professor & HOD
3
DECLARATION
I, LAVANYA K, I year MBA student of ST.PETER’S COLLEGE OF
ENGINEERING AND TECHNOLOGY, Avadi, Chennai, hereby declare that the Report on
summer internship undergone at TIDC INDIA submitted for theM.B.A. Degree is my original
work under the guidance of DR.C.EVANGELINE B.SC, MBA, M.PHIL, PH.D, UGC NET ,
Assistant Professor, Department of Management Studies, St.Peter’s College of Engineering and
Technology, and the report has not formed the basis for the award of any degree, associate ship,
fellowship or any other similar titles.
Place:
Date: LAVANYA K
4
ACKNOWLEDGEMENT
A project of this magnitude and nature requires kind co-operation and support from many for successful
completion. Therefore, I wish to express my sincere thanks to all who supported me in completing this project.
I am highly thankful to our Principal DR.M. CHINNAPANDIAN, M.E., PhD, for allowing me to pursue an
MBA programme in this esteemed organization.
I thank DR. A.K. SUBRAMANI, B. TECH, MBA, PhD., UGC-NET, Associate Professor and Head,
Department of Management Studies, for his moral and academic support during the period of my project.
I extend my thanks to my internal guide DR.C. EVANGELINE, B.SC, MBA, M. PHIL, PH. D, UGC
NET, Assistant Professor, Department of Management Studies, for her support and valuable guidance.
I am thankful to MS. PAVITHRA.U, HR Manager of TIDC INDIA allowing me to undertakethe training
program.
Finally, I thank my parents, family members, and friends who have provided moral support and encouraged
me to complete the project successfully.
5
ABSTRACT
This report provides an understanding of the organizational culture of various departments in TIDC INDIA,
Ambattur.
The Training consisting of a period of 30 days has provided with an overview of the skills needed to
develop personality. It has also provided with an opportunity to get exposed to the real time problems
happening in the company and the way to resolve the issue.
0
TABLE OF CONTENT
CHAPTER TITLE
PAGE
NO
1 INTRODUCTION 01
2 INDUSTRY PROFILE 03
3 COMPANY PROFILE 12
4 OBSERVATION OF THE DEPARTMENTS 26
5 FINDINGS, SUGGESTIONS AND
CONCLUSION
31
BIBLIOGRAPHY
ANNEXURE
1
INTRODUCTION
DEFINITIONS:
An organization refers to a structure in which people come together to attain some
common goals. People feel that they can fulfill their needs more effectively when they become
part of a group. In an organization, the individual goals are foregone for the groups and the group
goals are compromised for organizational goals so the maximum benefit can be derived by using
limited available resources.
An organization is influenced by many external and internal factors. External factors
include politics, country’s economy, and legal rules and regulations; whereas internal factors
include plans, objectives, and policies of an organization. Internal factors can be controlled by an
organization; however, external factors re beyond the organization’s control. An organization
caution and adaptability to effectively manage situations arising due to such factors.
In other words, An organization is nothing but a common platform where individuals from
different backgrounds come together and work as a collective unit to achieve certain objectives
and targets. An organization consists of individuals with different specializations, educational
qualifications and work experiences all working towards a common goal. Here the people are
termed as employees.
The employees are the major assets of an organization and contribute effectively in its
successful functioning. It is essential for the employees to be loyal towards their organization
and strive hard in furthering its brand image. An organization can’t survive if the employees are
not at all serious about it and treat their work as a burden. The employees must enjoy whatever
they do for them to deliver their level best.
CULTURE
The attitude, traits and behavioral patterns which govern the way an individual interacts with
others is termed as culture. Culture is something which one inherits from his ancestors and it
helps in distinguishing one individual from the other.
ORGANIZATION CULTURE
Every human being has certain personality traits which help them stand apart from the
crowd. No two individuals behave in a similar way. In the same way organizations have certain
values, policies, rules and guidelines which help them to create an image of their own.
Organization culture refers to the beliefs and principles of a particular organization. The
culture followed by the organization has a deep impact on the employees and their relationship
amongst themselves.
2
Every organization has a unique culture making it different from the other and giving it a
sense of direction. It is essential for the employees to understand the culture of their workplace to
adjust well.
The values or policies of a non-profit organization would be different from that of a profit
making entity or employees working in a restaurant would follow a different culture as compared
to those associated with education industry or a manufacturing industry.
Broadly there are two types of organization culture:
• Strong Organization Culture:
Strong organization culture refers to a situation where the employees adjust well,
respect the organization’s policies and adhere to the guidelines. I n such a culture people
enjoy working and take every assignment as a new learning and try to gain as much as
they can. They accept their roles and responsibilities willingly.
• Weak Organization Culture:
In such a culture individuals accept their responsibilities out of fear of superiors and
harsh policies. The employees in such a situation do things out of compulsion. They just
treat their organization as a mere source of earning money and never get attached to it.
3
INDUSTRY PROFILE
Murugappa Group is one of India's leading business conglomerates. The Group
has 28 businesses including seven listed Companies actively traded in NSE & BSE.
Headquartered in Chennai, the major Companies of the Group include Carborundum Universal
Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General
Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company
Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and
Wendt (India) Ltd.
Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm
Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has
forged strong joint venture alliances with leading international companies like Mitsui Sumitomo,
Foskor, Cargill, Group Chimique Tunisien, Winterthur Technology Group and Morgan Crucible.
The Group has a wide geographical presence panning 13 states in India and 5 continents.
Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from
the Murugappa stable. The organization fosters an environment of professionalism and has a
workforce of over 32,000 employees.
TUBE INVESTSMENTS OF INDIA LIMITED
Tube Investments of India Ltd is part of the USD 3.14 billion Murugappa Group. Over
the past five decades, the company has honed its competencies in the field of metallurgy,
engineering, design and development. It has four divisions - TI Cycles, Tube Products of India
(TPI), TIDC India and TI Metal Forming - each a pioneer and market leader in its segment.
4
TPI is the undisputed market leader in high-end cold drawn welded (CDW) tubes. TI
Cycles brings you the BSA and Hercules brands of bicycles and fitness equipment. TIDC is
India's leading manufacturer of power transmission chains for the automotive, industrial and
agricultural segments. TI Metal Forming pioneered cold roll forming and is a market leader in
speciality steel strips for the bearings and fine blank industry. TI also enjoys a sizeable share of
the Indian auto market by manufacturing auto door frames at TI Metal forming. TI reported a
turnover of 1761.84 crores in 2006-07, 11 per cent higher than the previous year.
It was originally founded as TI Cycles of India, in 1949. Group companies Tube Products
of India and TI Miller - which manufactured cycle lamps and dynamo sets - were merged with
the company in 1959 and 1984, respectively. It has 13 manufacturing and assembly units spread
across the country, all supported by marketing offices that act as an interface between customer
requirements and the production team. The company's shares are listed on the National, Mumbai
and Chennai stock exchanges within India and its GDRs on the Luxembourg Stock Exchange.
BUSINESS DIVISIONS
TI Cycles of India
BSA and Hercules are two of the leading brands of bicycles from TI Cycles in the Indian
market. Recently, the company has entered the growing fitness equipment segment in order to
cater to the contemporary consumer needs. With a network of around 1500 direct dealers and
more than 10000 indirect dealers TI Cycles has a nationwide presence.
A pioneer in the market, TI Cycles has constantly come up with new trends in line with
evolving consumer needs. With the changing RETAIL environment, TI Cycles has introduced
'BSA GO' stores, which have revolutionized the bicycle outlet in India. A one-stop premium
shop for all bicycling and fitness requirements, BSA GO has a customer friendly ambience
which serves as a model for other bicycle outlets in the country.
5
TIDC India
TIDC is one of India's leading manufacturers of power transmission chains for the
industrial, automotive and agricultural segments. The company was established in 1960 and
today is the undisputed market leader in both the industrial and automotive chains.
The company made a foray into fine blanking in line with its vision of becoming a
prominent global player in power transmission components, and is now a major supplier of FB
components to the automotive industry. Currently, about 45 per cent of the company's turnover is
from exports and this is an indication of its growing global presence.
TIDC exports chains under the brand name 'Rombo'. Its chains have gained recognition
in Europe, the US, Japan, South America and Asian markets for high quality and reliability. Over
50 per cent of the chains exported are for special applications. In the domestic market the
'Diamond' brand chains cater to a range of two wheelers and industrial OEMs. TIDC also
services the after-market with kits and chains through a well-established distribution network and
warehouses.
TI Metal Forming
Pioneers in cold roll forming, TIMF manufactures precision value-added sheet metal
components like car door frames, sashes, divisional channels, stainless steel rails, chassis long
members, deep drawn parts, hydroformed parts, CRF sections for the Indian Railways, etc.
Established in 1965 as a division of Tube Investments, TIMF's key target customers are
auto OEMs, Indian railway wagon builders, tier 1 auto components manufacturers, etc.
Tube Products of India (TPI)
TPI is India's undisputed market leader in cold drawn welded (CDW) steel tubes. Set up
in 1955, the company produces precision steel tubes, CR strips and high strength tubular
components that cater to the demanding needs of the automobile, general engineering, boiler,
6
white goods and fine blanking industries. A TS16949 and ISO 14001 certified company, TPI is
the preferred supplier of precision welded tubes to major automotive companies in India and
abroad.
Today, TPI is the preferred supplier of precision tubes, Electric Resistance Welded
(ERW) and Cold Drawn Welded (CDW), to major automotive companies in India and abroad.
TPI is India's undisputed market leader in CDW tubes to the Auto-motive industry. It has also
significant market presence in power plants, boiler, textile machinery, general engineering. It is
the Market leader in Telescopic Front Fork Inner tubes and Cylinder bore tubes for shock
absorber and gas spring applications, Propeller shaft tubes for Automotive segment. Other
Specialty products include Rear Axle Tubes, Side Impact Beams, Tie Rods, Drag links, Heavy
thick steering shafts and Hydraulic Cylinder tubes.
The International Business Division (IBD) was formed to focus on international markets,
gearing TPI to compete with global tube manufacturers. The most recent addition to TPI is the
Tubular Components Division (TCD), which manufactures high strength tubular auto
components, providing the advantage of weight reduction, higher component efficiency and cost
reduction.
TPI produces a wide range of CRCA strips including special extra deep drawing, high
tensile, medium carbon, high carbon finding application in industries such as Bearings,
Automobile, Auto Ancillaries, white goods, fine blanking and General Engineering.
TPI has been supplying to customers such as Bajaj Auto Ancillaries, TVS Motors
Ancillaries, Hero Honda Ancillaries, Tata Motors, Toyota India, Delphi, Gabriel, Escorts, and
Endurance. Its success stems from market driven, customer oriented approach coupled with
superior process design, short product development cycle, delivering high quality products and
efficient customer service ensuring total customer satisfaction.
7
TPI has Integrated manufacturing facilities at Chennai (Two tubes plants and one strips
plant at Avadi and one at Ambattur), Shirwal & Mohali.. These plants conform to international
standards and achieve operational excellence through TPM. TPI has distribution centers across
India, which ensures timely service to the customer’s daily requirements.
TPI has received ISO-TS 16949 for all plants, ISO 9001: 2000 for all plants, ISO
14001:2004 for Avadi & IBD Plants, Self-certification for boiler tubes by the central boiler
board. TPI is the Winner of the Sword of honour for outstanding safety performance from the
British Safety council. Tubular Components Division (TCD), a plant of TPI, has won Supplier
Performance Award 2007-2008. Timely delivery, top notch quality and excellent service have
been key for the division for winning this award.
BOARD OF DIRECTORS:
The Murugappa Group is governed by the Murugappa Corporate Board (MCB), headed
by A Vellayan as its Executive Chairman.
A Vellayan
A Vellayan is the Executive Chairman of the Murugappa Corporate Board. He is the
Chairman of EID Parry (India) Limited and Coromandel International Ltd. He is also on the board
of Indian Overseas Bank and Kanoria Chemicals Ltd. He holds a diploma in Industrial
Administration from the University of Aston, UK and a master’s degree in Business Studies from
the University of Warwick Business School, UK
M M Murugappan
M M Murugappan is the Vice Chairman of the Murugappa Corporate Board. He is the
Chairman of Tube Investments of India Ltd, Carborundum Universal Ltd, Wendt India Ltd,
Murugappa Morgan Thermal Ceramics Ltd, and DBS Chola Trustees Ltd. He serves as a Trustee of
the AMM Foundation and the Correspondent of the Murugappa Polytechnic College. He is also on
the board of Mahindra & Mahindra Ltd., Mumbai and InfoTech Enterprises Ltd., Hyderabad. He is
8
a Member on the Board of Governors, IIT, and Madras. He holds a Master’s degree in Chemical
Engineering from the University of Michigan, USA.
N Srinivasan
N Srinivasan is the Director-Finance of the Murugappa Corporate Board. He is a
chartered accountant and company secretary with over 25 years of experience in the areas of
Corporate Finance, Legal, Projects and General Management. He is a Director on the Boards of
Cholamandalam DBS Finance Ltd, Tube Investments of India Ltd, Cholamandalam MS General
Insurance Co Ltd and few other Group Companies. Earlier, he was the CFO of Carborundum
Universal Ltd and was associated with corporate like BHEL and Thiru Arooran Sugars Ltd.
Sridhar Ganesh
Sridhar Ganesh is the Director-Human Resources of the Murugappa Corporate Board and
Lead Director of the Diversified Business Group (DBG). He is a graduate in Physics, and holds a
post graduate diploma in Management from IIM, Kolkata. He has over 30 years of experience in
varied facets of human resource management, at both operational and strategic levels. He started his
career with Guest Keen Williams Limited in Kolkatta and then had a stint with Metal Box prior to
joining Berger Paints as head of personnel. He subsequently moved to Mumbai to join Cadbury
India as their Director-HR and was a member of the board. In 2002, he was appointed HR Director
for the Africa, India and the Middle-East region based in the UK. His area of work and interest in
recent times is on coaching for performance and performance related areas. Prior to joining the
Group, he was Director-Learning & Development, Cadbury Schweppes plc-Europe, Middle-East
and Africa.
Ravichandran
V Ravichandran is the Lead Director - Fertilizers and Sugars of the Murugappa Corporate
Board. He is also the Managing Director of Coromandel International. He is an Engineering
Graduate with a Post Graduate Diploma in Management from IIM, Ahmedabad. He is also a Cost
Accountant and a Company Secretary. After a brief stint with Ashok Leyland, he joined the Group
in Oct 1985 in EID Parry. Ravichandran served with distinction in the Finance function of EID
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Parry, in the Farm Inputs Division (FIND), in Corporate and in businesses such as Confectionery.
He took up a general management role as GM-Pesticides in 1994. In 2003, with the merger of FIND
and Coromandel Fertilizers Ltd (CFL) he moved to CFL as Vice President – FIND. He was
promoted as Whole time Director in 2004 and took over as Managing Director of the company in
2006.
Venkatraman Thyagarajan
Venkatraman Thyagarajan is the non-executive External Director of the Murugappa
Corporate Board. He is the Vice Chairman of GlaxoSmithKline, India and the Senior Vice President
and Regional Director of GlaxoSmithKline, Asia Pacific. Prior to this role, he was the Vice
President of South Asia since 2001. In his tenure of over 36 years with the company, he has held
numerous senior positions throughout his career. He is also an independent director of Tata
Consultancy Services Limited and chairs PHRMA for Asia. He has a B.Tech degree in Electrical
Engineering and is an alumnus of Indian Institute of Management – Ahmedabad
Deepak Satwalekar
Deepak Satwalekar is the non executive External Director of the Murugappa Corporate
Board. He holds a bachelors degree in technology from IIT Mumbai and a master’s degree in
business administration from American University, USA. He is currently the managing director and
CEO of HDFC Standard Life Insurance Company Ltd. He is also on the board of several
companies, including HDFC Ltd, Asian Paints (India) Ltd and Infosys Technologies Ltd.
Sridar Iyengar
Sridar Iyengar is a non executive External Director of the Murugappa Group Corporate
Board. Prior to this, Sridar was CEO of KPMG LLP and later became a Partner and was
instrumental in setting up KPMG’s operations in India. A founding charter member of TIE (The
Indus Entrepreneurs), he has been President of both the Silicon Valley and Global branches of the
group and remains active with TIE India. He is also involved in the American India Foundation and
the Foundation for Democratic Reforms in India. Sridar has spent 35 years in global business and
brings to the Board his rich international experience. He serves on the Boards of Infosys
10
Technologies, ICICI Bank, and Rediff.com, among other companies in the U.S. and India. He holds
a bachelors degree in Commerce (Honours) from the University of Calcutta and is a Fellow of the
Institute of Chartered Accountants in England and Wales.
The major companies of the Group are:
The Other Companies are:
Carborundum Universal Limited Cholamandalam DBS Finance Limited
Cholamandalam MS General Insurance Coromandel Fertilizers Limited
EID Parry India Limited Godavari Fertilizers Limited
Parry Agro Industries Limited Parryware ROCA Private Limited
Tube Investments of India
• TIDC INDIA
• Tube Products of India
• TI Cycles of India
• TI Metals Forming
Ambadi Enterprise Ltd Cholamandalam Distribution Services Ltd
Cholamandalam Mutual Cholamandalam MS Risk Services Ltd
Cholamandalam Securities Ltd Coromandel Engineering Company Ltd
Kadamane Estates Company Laserwords Pvt Ltd
Murugappa Morgan Thermal Ceramics Ltd Net Access India pvt Ltd
New Ambadi Estates Pvt Ltd Parry Enterprises India Ltd
11
CSR Programmes:
• Community initiatives- Welfare of the community.
• Emergency response – Relief in emergency situations.
THE SPIRIT OF THE MURUGAPPA GROUP
THE FIVE LIGHTS ARE:
• Integrity
• Passion
• Quality
• Respect
• Responsibility
Parry Murray and Co.Ltd Placon (India) Pvt Ltd
Polutech Ltd Prodorite Anticorrosives Ltd
Southern Energy Development Corporation Sterling Abrasives Ltd
Wendt India Ltd
12
COMPANY PROFILE - TIDC INDIA
TIDC India is one of the India’s leading manufacturers of power transmission chains for the
industrial, automotive and agricultural segments. The company was established in 1960 in
collaboration with Diamond Chain Co, USA, and today is the undisputed market leader in both
industrial and automotive chains. With its entry into fine blanking, TIDC is also moving up the
value chain, from component suppliers to system suppliers.
The company made a foray into fine blanking in line with its vision of becoming a
prominent global player in power transmission components, and is now a major supplier of Fine
Blanking components to the automotive industry. Currently, about 45 percent of the company’s
turnover is from exports and this is an indication of its growing global presence.
TIDC exports chains under the brand name ‘Rombo’. The chains have gained recognition
in Europe, the US, Japan, South America and Asian markets for high quality and reliability. Over
50 percent of the chains exported are for special applications. In the domestic market the
‘Diamond’ brand chains cater to a range of two wheelers and industrial OEMs. TIDC also
services the after-market with kits and chains through a well-established distribution network and
warehouses.
13
TIDC manufactures automotive kits comprising of motorcycle/moped drive chains, front
sprockets and rear wheel sprockets which are supplied to leading automotive companies like
Hero Honda, Bajaj, Honda Motorcycles and Scooters India, Yamaha Motors, TVS Motors and
Suzuki India, amongst others. These kits are also retailed under the Diamond brand. TIDC
powers one out of every two two-wheelers in India. TIDC keeps close contacts with the users of
its products and has a well-established distribution and service network to provide solutions to
customers.
TIDC offers customers complete drive solutions - from design, selection, supply of
sprockets and chains to after sales support. The company’s brands, Diamond (in India and
SAARC countries) and Rombo (rest of the world) are known for quality and reliability.
TIDC manufactures products for a range of applications. It manufactures industrial power
transmission chains to ANSI & British standards, engineering class chains, agricultural chains,
special sprockets and high performance chains, drive and cam chains, timing chains and
sprockets. The fine blanking division supplies transmission and engine parts for automobiles as
well as products for industrial applications in power tools, electrical and textile machinery.
TIDC has plants in Chennai, Hyderabad and has set up a new manufacturing facility in
Uttarkhand. TIDC has 13 warehouses across India to ensure smooth supply of material to
customers. With a wide network of 160 dealers spread all over the country for automotive and
industrial applications, TIDC offers products off-the-shelf to customers across India.
TIDC also has a strong global presence, with products being exported to over 30
countries and 35% of the total turnover coming from export sales. The company has opened an
office in USA to service customers in this market. TIDC India’s international customers are also
serviced through warehouses in USA and Europe. Over 50% of the chains exported are for
special applications to global OEMs in various industries including cement, fertilisers, material
handling and construction equipment. TIDC is also the market leader in India for industrial
power transmission and conveyor chains, and caters to OEMs and distributor markets.
14
TIDC India has won the Golden Peacock Award for quality and has obtained
commendation certificate for CII - Exim Business Excellence and received Best Vendor Awards
from automotive OEMs.
Manufacturing
• Chains
• Sprockets
Types of chains
There are various kinds and sizes of chains are manufactured here. Following are the some
of the chains produced in TIDC India Ltd:
• Standard roller chain
• Attachment chain
• Spike attachment
15
• Welded attachment with Teflon washer
• Welded attachment
• Special attachment
• Redler attachment
16
• Hollow chain
• Accumulator chain
• Rubber chain
• Self-tube chain
17
• O-ring chain
• Conveyor chain
• Timing chain/ Cam chain
• Work standard special chain
• Conversion resistant chain
• Let chain
• Intended pin chain
Chain components
• Inner plate
• Outer plate
• Roller
• Bush
• Pin
18
Departments in TIDC
• ACC – Agricultural Chain Cell
• LDD – Light Duty Division
• ECC – Engineering Chain Cell
• CCC – Cam Chain Cell
• FB - Fine Blanking
• HPCC – High Performance Chain Cell or Special Purpose Chain
Testing laboratories
• Metrology lab
• Metallurgy lab
TIDC India Certifications
TS 16949:2002 for the automotive business (chains and fine blanking)
ISO 9001:2000 for industrial chains
ISO 14001
API 7F certification for oilfield chains
The 'Commendation Certificate for Strong Commitment to Excel' in 2004, from the CII-Exim
Bank Award Committee - a reflection of the strong passion and commitment at all levels in
the organization
TIDC India has received the 'Commendation Certificate for Strong Commitment to Excel'
in 2004. This commendation was from the CII-Exim Bank Award Committee and is a reflection
of the strong passion and commitment present at all levels in the organization.
Values and Beliefs:
• Adhere to ethical norms in all dealings with shareholders, employees, customers,
suppliers, financial institution and government.
19
• Provide value for money t customers through Quality products& services.
• Treat our people with respect and concern, provide opportunities to learn, contribute and
advance recognize and reward initiatives, innovations and creativity.
Maintain:
• An organizational climate conducive to trust open communication and team spirit.
• A style of operation is fitting our size, but reflecting moderation and humility.
• Manage environment effectively for harnessing opportunities.
• Discharge responsibilities to various sections of society and preserve environment.
• Grow in an accelerated manner, consistent with values and beliefs, by continuous
organizational renewal.
Vision:
“To be a world class global player in Power Transmission and Conveyor systems”
“The fundamental principle of economic activity is that no man you transact with will loose, then
you shall not”--Murugappa Group.
Mission:
By 2013-14 achieve a turnover of Rs.1500 Crores
Milestones
Years Details
2008 New plant for Automotive chain in "Uttar Khand"
2007 Office in USA
2006 Warehouse opened in Venlo, Netherlands and Cincinnati, USA
2005 TPM Kick off at TIDC
2004 TIDC India receives the Commendation Certificate for Strong Commitment to
Excel.
20
2003 Obtained ISO/TS 16949 certification for Cam chain and Fine blanking divisions
2002 Obtained ISO 9001:2000 certification for Quality System
2001 Held first Overseas Distributor Meet at Hanover, Germany.
Obtained ISO 14001 Certification for Environmental Management.
2000 Implemented Manufacturing System Redesign Programme (P25) to improve
throughput time and Quality.
1999 Obtained CII-EXIM commendation for strong commitment to Quality
1998 Obtained QS-9000 for Timing Chain Division.
Obtained Golden Peacock National Quality Award from Institute of Directors.
1997 Launched Policy Deployment as a tool to manage major operations.
1996 Fine blanking operations commenced to market Chain-Sprocket as a system.
1995 100% export Oriented Unit set up for agriculture chain.
Relocated timing chain facility as a separate division.
1991 Entered into Exports Market.
Launched company-wide TQM program.
1985 Developed Engineering class chains.
1980 Developed Motorcycle chain in -house for Japanese two-wheelers.
1969 Diversified into Industrial Chains.
1960 TIDC Established for manufacture of bicycle chains.
21
PRODUCT PROFILE
1) Automotive:
• Drive and Cam chains for Motorcycles
• Timing chains and
• sprockets.
2) Industrial:
• Power Transmission chains-ANSI &British Standards
• Engineering class chains
• Agricultural Chains
3) Fine Blanking:
• Transmission
• Engine parts for 4 wheeler
• 2 wheelers.
Manufacturing Locations:
• Chennai - Industrial chains & Fine Blanking
• Hyderabad- Automotive Chains
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Customers:
 Export (TIDC exports over 50 countries world-wide)
• Germany
• New Holland- Belgium & Poland
• Denmark
• Japan
• USA
 Domestic
• Hero Honda Motors Ltd
• Ingersoll Rand
• Yamaha Motors India Ltd
• Maruti Udyog Limited
• TVS Motor Co
• Grasim
• Honda Motorcycle &Scooter India
• BHEL
• Bajaj Auto Ltd
Quality systems for a High performance chain
Beginning with the design phase, purchase and inspection of raw materials, vendor
management, work instructions and going on to cover all processes in manufacturing, packing
and inspection before delivery. We follow stringent procedures when it comes to traceability of
products and reviews of customer feedback. No wonder our chains go on world class
equipment’s such as harvester Combines, Balers, Skid steers, and Marine travel lifts, Fork Lifts,
Tele Boomers, Pavers, and Motor Graders. Industries using cement, Power, Fertilizer, Food
processing, packaging, steel machinery, mining, printing, textile & sugar.
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Quality Policy
To realize our vision of becoming a world class global player in power transmission and
conveyor systems, we are committed to constantly enhance customer satisfaction by providing
products consistently meeting customer needs and expectations in product quality, safety,
delivery, price, service, statutory and regulatory requirements. We will achieve this through:
• Complying with all requirements of the quality management system and continually
improving its effectiveness.
• Constantly upgrading our processes and products to deliver “value for money” to the
customer.
• Developing employee skills and increasing their contribution to the organization through
participation and empowerment.
• Enhancing supplier relationships to procure appropriate materials/services on time and
also to establish joint development and improvement activities.
• Constantly communicating company objectives and performance targets to employees
and reviewing them for improvement.
Environment, occupational health and safety policy
We, the employees of TIDC INDIA commit ourselves to manufacture power transmission
and conveyor systems, fine blanking products in a clean, green, safety and healthy working
conditions for the prevention of work related inquiries and ill health specific towards identified
risk and opportunities in the context of the organization we will continuously improve our safety,
health and environmental performance through,
• Preventing / minimizing various pollutions such as air emissions, noise levels in the
plant, process effluents and solid wastes related to our activities, products and services.
• Preventing / minimizing the hazards and OHS risks.
• Effectively conserving all available resources like water, power, fuel and raw material.
24
• Striving for utilizing eco-friendly products and processes with due consideration of life
cycle perspective.
• Ensuring all compliance obligations.
• Establishing, Implementing and Reviewing the ‘ Integrated Management systems’ and
procedures to meet the stated safety, health and environmental objectives and targets.
• Training and motivating to create awareness in all our employees, suppliers and
contractors on significant environmental aspects and hazards of our activities, products
and services.
• Monitoring appropriate arrangements for consultation and participation of workers and
worker’s representatives related to OHS management system.
• Making this policy known to all interested / concerned parties and making it available
upon request to public.
25
ORGANIZATIONAL CHART
MANAGING DIRECTOR
AVP AND BUSINESS
HEAD
Engineering and
Development
Sales and
Marketing
Operations
Finance Human
Resource
General
Manager
General
Manager
General
Manager
Chief
Manager
General
Manager
Chief
Manager
workers
Chief
Manager
Managers,
Accounts
executives
Chief
Manager
Managers,
Salesperson
Managers,
workers
Quality Production
General
Manager
Quality
inspector
Chief
Manager
Managers,
workers
Managers,
workers
26
OBSERVATION OF DEPRTMENTS
FINANCE DEPARTMENT
Finance department manages a firm’s long-term and day-to-day monetary
operations and strategy. Finance groups oversee incoming and outgoing payments, budget
creation, cash management (treasury), accounting, financial reporting and many other tasks
related to the finances of the company. Finance organization size varies based upon total
company-wide head count, company revenue, industry, and overall business strategy.
Head of the finance department in TIDC INDIA is Mr. Karthikeyan.
• MONTHLY INFORMATION SYSTEM(MIS):
The purpose of giving information to management is like:
o Sales budget vs actual
o Business trend
o Locking of fund
o Expense detail
• COST:
Cost reduction for improving the business strength and globally.
• FIXED ASSTES:
Capex and FA related all their new business of green field.
• PAYABLES:
o Bills accounting
o Payment process
o BRS
o Payroll salary
o TDS( both employee and supplier)
FINANCE
MANAGEMENT
ACCOUNTING
FINANCIAL A/C
MIS COST FIXED
ASSTES
PAYABLES RECEIVABLES TAXATION
27
• RECEIVABLES:
Receivables are based on the schedule for selling raw materials for customer. Every
customer has a payment schedule for dues based on their customer will pay the money.
The following activities for major:
o Maintaining of customer accounts
o Customer account reconciliation
o Outstanding review
o Cash flow collection plan
FUNCTIONS OF FINANCE DEPARTMENT
• Software: Oracle application software is used in this company.
• Books of records and ledger are maintained in systems.
• Data of Cost sheets of the product or services are entered in Excel.
• This company is receiving sources and applications of funds from the corporate.
• GST practices in this company is maintained by Syntax team.
LEARNINGS:
I have learnt how to calculate the transactions and expenses made by the
employees for clients to claim that amount from the company manually and payroll in the
system. Mrs. Vijayalakshmi has guided me this department.
BALANACE SHEET:
Last Three Years Balance of TIDC INDIA
PARTICULARS Rs in Crores
EQUITIES AND
LIABILITIES
MARCH 2022 MARCH 2021 MARCH 2020
SHAREHOLDER’S
FUNDS
Equity share capital 19.29 19.28 18.79
Reserves and surplus 2674.46 2265.11 1684.68
Total shareholder’s
funds
2701.31 2293.13 1712.54
NON-CURRENT
LIABILITIES
Long term borrowings 0.00 51.03 0.00
Deferred tax
liabilities(net)
2.03 0.00 13.61
Other long term
liabilities
20.21 33.02 35.90
Long term provisions 0.00 0.00 0.00
28
Total non-current
liabilities
30.24 84.05 49.51
CURRENT
LIABILITIES
Short term borrowings 384.07 207.03 165.93
Trade payables 1140.75 1145.80 630.98
Other current
liabilities
109.65 159.52 162.79
Short term provision 37.37 42.47 50.56
Total current
liabilities
1635.84 1554.82 1010.26
Total capital and
liabilities
4367.39 3932.00 2772.31
ASSETS
NON-CURRENT
ASSETS
Tangible assets 1017.23 991.23 1055.48
Intangible assets 1.23 1.12 1.34
Capital work-in-
progress
55.57 126.32 52.11
Other assets 4.67 4.75 4.84
Fixed assets 1078.70 1123.42 1113.77
Non-current
investments
1385.82 1230.18 538.94
Deferred tax assets
(net)
0.00 2.61 0.00
Long term loans and
advances
64.39 0.00 0.00
Other non-current
assets
62.34 73.15 89.54
Total non-current
assets
2591.25 2429.36 1742.25
CURRENT ASSETS
Current investments 280.45 304.30 90.00
Inventories 647.88 514.44 413.82
Trade receivables 761.23 605.47 439.15
Cash and cash
equivalents
4.82 8.74 23.53
Short term loans and
advances
2.17 1.93 3.09
Other current assets 79.59 68.06 60.47
Total current assets 1776.14 1502.64 1030.06
Total assets 4367.39 3932.00 2772.31
29
MARKETING DEPARTMENT
Marketing department is responsible for promoting the products, ideas and mission of
the enterprise, finding new customers, and reminding existing customers who are in business. It
organizes all the activities that are concerned with marketing and promotion. It may consistes of
a single person or a group of people working in a hierarchal system who are responsible for
bringing the product of the business to the attention of its targeted customers. Since this
department is the key to the revenue and business activity, it requires people who have the skills
for dealing with people and understanding that they require.
There is no hard and fast rule to the organization of a marketing department, which
depends entirely upon the needs of the business, its size and the amount of money that it wants to
spend on marketing.
Head of this department is Mr. Sriram B
FUNCTIONS / PROGRAMS OF MARKETING DEPARTMENT
• Market connect
Elements with which diamond is tangibly connected with its market.
Some of the particulars are:
o Cartons: All cartons are related to works
o Catalogue: 100 pg, HCB
o Flyers: Flyers are athlete print
o Call centre: It is based upon the agreement
• Market Engagement
Measures are taken to remind the market about diamond.
Some of the particulars are:
o Gifts: Gifts are provided to customers who visits plant and stalls, dealers and
other promotional activities.
o Expos / Fairs: It is provided for displaying of chains, Background, light fixtures,
tables / cupboard, visual planks, dress code and SOP.
o D-club
• Market communications
It is the announcing platform for diamond.
Some of the particulars are:
o Advertisements: It is made through magazines.
o Posters / posts-sales: Whatsapp posts on product, sales.
o LinkedIn
o Mailers-NDP
o Mailers-Applications
o Newsletters
30
• Digital marketing
Digital marketing is the component of marketing that uses the internet and online
based digital technologies such as desktop computers, mobile phones and other digital
media and platforms to promote products and services. TIDC INDIA has started digital
marketing last 2 years ago. They are active in facebook, youtube and linkedin.
• Pricing strategies
Price for the product is fixed based upon the demand for the product in market,
manpower in the organization, cost of raw material, etc.
LEARNINGS:
I have learnt about the market strategies which they are using in the organization.
TIDC INDIA will not give any advertisements about their product in television,
pamphlet, etc. They do the sales promotion for their product personally with their clients.
Mr. Sukhveer Singh has guided me in this department.
31
FINDINGS
CERTIFICATIONS:
• NEEM ( National Employability Enhancement Mission):
After 3 years of work completion under NEEM category the company will provide
a degree certificate named as BSC Mechatronics. Only HSC passed candidates can work
under this category of employees.
• NAPS ( National Apprenticeship Promotion Scheme):
After 2 years of work completion under NAPS category the candidates under this
category will receive a certificate from the central government.
• Apprenticeship:
For employees under this category company will provide the experience certificate
after the completion of work for 2 years.
32
SUGGESTIONS
• Organization can try to reduce the work load for the employees.
• Can provide house accommodations and travelling expenses for the employees.
33
CONCLUSION
At the end of summer internship training at TIDC INDIA company, I m very satisfied
that I have learnt a lot of things about the manufacturing and administration of the
organization and I had also got a valuable speech from the experienced HR manager for
career development. Even I have learnt about some basic technical skill which is needed
for management studies. This internship in TIDC INDIA is the stepping stone for my
career development.

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summer internship project report for MBA HRM

  • 1. 1 A STUDY ON ORGANIZATIONAL CULTURE AT TIDC INDIA Internship Report submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION of ANNA UNIVERSITY By Ms. LAVANYA K 112721631036 Under guidance of DR.C. EVANGELINE B.SC, MBA, M. PHIL, PH. D, UGC NET, Assistant Professor Department of Management Studies ST.PETER'S COLLEGE OF ENGINEERING AND TECHNOLOGY AVADI, CHENNAI-600054. AUGUST 2022
  • 2. 2 BONAFIDE CERTIFICATE This is to certify that the Report on summer internship undergone at TIDC INDIA is the bonafide work of LAVANYA K (REG no.112721631036) is a record of original work done by her. Certified further, that to the best of my knowledge the work reported here in does not form part of any other report on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Signature of Supervisor Signature of the HOD Dr. C. EVANGELINE DR. A.K.SUBRAMANIYAM Assistant Professor Associate Professor & HOD
  • 3. 3 DECLARATION I, LAVANYA K, I year MBA student of ST.PETER’S COLLEGE OF ENGINEERING AND TECHNOLOGY, Avadi, Chennai, hereby declare that the Report on summer internship undergone at TIDC INDIA submitted for theM.B.A. Degree is my original work under the guidance of DR.C.EVANGELINE B.SC, MBA, M.PHIL, PH.D, UGC NET , Assistant Professor, Department of Management Studies, St.Peter’s College of Engineering and Technology, and the report has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: Date: LAVANYA K
  • 4. 4 ACKNOWLEDGEMENT A project of this magnitude and nature requires kind co-operation and support from many for successful completion. Therefore, I wish to express my sincere thanks to all who supported me in completing this project. I am highly thankful to our Principal DR.M. CHINNAPANDIAN, M.E., PhD, for allowing me to pursue an MBA programme in this esteemed organization. I thank DR. A.K. SUBRAMANI, B. TECH, MBA, PhD., UGC-NET, Associate Professor and Head, Department of Management Studies, for his moral and academic support during the period of my project. I extend my thanks to my internal guide DR.C. EVANGELINE, B.SC, MBA, M. PHIL, PH. D, UGC NET, Assistant Professor, Department of Management Studies, for her support and valuable guidance. I am thankful to MS. PAVITHRA.U, HR Manager of TIDC INDIA allowing me to undertakethe training program. Finally, I thank my parents, family members, and friends who have provided moral support and encouraged me to complete the project successfully.
  • 5. 5 ABSTRACT This report provides an understanding of the organizational culture of various departments in TIDC INDIA, Ambattur. The Training consisting of a period of 30 days has provided with an overview of the skills needed to develop personality. It has also provided with an opportunity to get exposed to the real time problems happening in the company and the way to resolve the issue.
  • 6. 0 TABLE OF CONTENT CHAPTER TITLE PAGE NO 1 INTRODUCTION 01 2 INDUSTRY PROFILE 03 3 COMPANY PROFILE 12 4 OBSERVATION OF THE DEPARTMENTS 26 5 FINDINGS, SUGGESTIONS AND CONCLUSION 31 BIBLIOGRAPHY ANNEXURE
  • 7. 1 INTRODUCTION DEFINITIONS: An organization refers to a structure in which people come together to attain some common goals. People feel that they can fulfill their needs more effectively when they become part of a group. In an organization, the individual goals are foregone for the groups and the group goals are compromised for organizational goals so the maximum benefit can be derived by using limited available resources. An organization is influenced by many external and internal factors. External factors include politics, country’s economy, and legal rules and regulations; whereas internal factors include plans, objectives, and policies of an organization. Internal factors can be controlled by an organization; however, external factors re beyond the organization’s control. An organization caution and adaptability to effectively manage situations arising due to such factors. In other words, An organization is nothing but a common platform where individuals from different backgrounds come together and work as a collective unit to achieve certain objectives and targets. An organization consists of individuals with different specializations, educational qualifications and work experiences all working towards a common goal. Here the people are termed as employees. The employees are the major assets of an organization and contribute effectively in its successful functioning. It is essential for the employees to be loyal towards their organization and strive hard in furthering its brand image. An organization can’t survive if the employees are not at all serious about it and treat their work as a burden. The employees must enjoy whatever they do for them to deliver their level best. CULTURE The attitude, traits and behavioral patterns which govern the way an individual interacts with others is termed as culture. Culture is something which one inherits from his ancestors and it helps in distinguishing one individual from the other. ORGANIZATION CULTURE Every human being has certain personality traits which help them stand apart from the crowd. No two individuals behave in a similar way. In the same way organizations have certain values, policies, rules and guidelines which help them to create an image of their own. Organization culture refers to the beliefs and principles of a particular organization. The culture followed by the organization has a deep impact on the employees and their relationship amongst themselves.
  • 8. 2 Every organization has a unique culture making it different from the other and giving it a sense of direction. It is essential for the employees to understand the culture of their workplace to adjust well. The values or policies of a non-profit organization would be different from that of a profit making entity or employees working in a restaurant would follow a different culture as compared to those associated with education industry or a manufacturing industry. Broadly there are two types of organization culture: • Strong Organization Culture: Strong organization culture refers to a situation where the employees adjust well, respect the organization’s policies and adhere to the guidelines. I n such a culture people enjoy working and take every assignment as a new learning and try to gain as much as they can. They accept their roles and responsibilities willingly. • Weak Organization Culture: In such a culture individuals accept their responsibilities out of fear of superiors and harsh policies. The employees in such a situation do things out of compulsion. They just treat their organization as a mere source of earning money and never get attached to it.
  • 9. 3 INDUSTRY PROFILE Murugappa Group is one of India's leading business conglomerates. The Group has 28 businesses including seven listed Companies actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd. Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill, Group Chimique Tunisien, Winterthur Technology Group and Morgan Crucible. The Group has a wide geographical presence panning 13 states in India and 5 continents. Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. TUBE INVESTSMENTS OF INDIA LIMITED Tube Investments of India Ltd is part of the USD 3.14 billion Murugappa Group. Over the past five decades, the company has honed its competencies in the field of metallurgy, engineering, design and development. It has four divisions - TI Cycles, Tube Products of India (TPI), TIDC India and TI Metal Forming - each a pioneer and market leader in its segment.
  • 10. 4 TPI is the undisputed market leader in high-end cold drawn welded (CDW) tubes. TI Cycles brings you the BSA and Hercules brands of bicycles and fitness equipment. TIDC is India's leading manufacturer of power transmission chains for the automotive, industrial and agricultural segments. TI Metal Forming pioneered cold roll forming and is a market leader in speciality steel strips for the bearings and fine blank industry. TI also enjoys a sizeable share of the Indian auto market by manufacturing auto door frames at TI Metal forming. TI reported a turnover of 1761.84 crores in 2006-07, 11 per cent higher than the previous year. It was originally founded as TI Cycles of India, in 1949. Group companies Tube Products of India and TI Miller - which manufactured cycle lamps and dynamo sets - were merged with the company in 1959 and 1984, respectively. It has 13 manufacturing and assembly units spread across the country, all supported by marketing offices that act as an interface between customer requirements and the production team. The company's shares are listed on the National, Mumbai and Chennai stock exchanges within India and its GDRs on the Luxembourg Stock Exchange. BUSINESS DIVISIONS TI Cycles of India BSA and Hercules are two of the leading brands of bicycles from TI Cycles in the Indian market. Recently, the company has entered the growing fitness equipment segment in order to cater to the contemporary consumer needs. With a network of around 1500 direct dealers and more than 10000 indirect dealers TI Cycles has a nationwide presence. A pioneer in the market, TI Cycles has constantly come up with new trends in line with evolving consumer needs. With the changing RETAIL environment, TI Cycles has introduced 'BSA GO' stores, which have revolutionized the bicycle outlet in India. A one-stop premium shop for all bicycling and fitness requirements, BSA GO has a customer friendly ambience which serves as a model for other bicycle outlets in the country.
  • 11. 5 TIDC India TIDC is one of India's leading manufacturers of power transmission chains for the industrial, automotive and agricultural segments. The company was established in 1960 and today is the undisputed market leader in both the industrial and automotive chains. The company made a foray into fine blanking in line with its vision of becoming a prominent global player in power transmission components, and is now a major supplier of FB components to the automotive industry. Currently, about 45 per cent of the company's turnover is from exports and this is an indication of its growing global presence. TIDC exports chains under the brand name 'Rombo'. Its chains have gained recognition in Europe, the US, Japan, South America and Asian markets for high quality and reliability. Over 50 per cent of the chains exported are for special applications. In the domestic market the 'Diamond' brand chains cater to a range of two wheelers and industrial OEMs. TIDC also services the after-market with kits and chains through a well-established distribution network and warehouses. TI Metal Forming Pioneers in cold roll forming, TIMF manufactures precision value-added sheet metal components like car door frames, sashes, divisional channels, stainless steel rails, chassis long members, deep drawn parts, hydroformed parts, CRF sections for the Indian Railways, etc. Established in 1965 as a division of Tube Investments, TIMF's key target customers are auto OEMs, Indian railway wagon builders, tier 1 auto components manufacturers, etc. Tube Products of India (TPI) TPI is India's undisputed market leader in cold drawn welded (CDW) steel tubes. Set up in 1955, the company produces precision steel tubes, CR strips and high strength tubular components that cater to the demanding needs of the automobile, general engineering, boiler,
  • 12. 6 white goods and fine blanking industries. A TS16949 and ISO 14001 certified company, TPI is the preferred supplier of precision welded tubes to major automotive companies in India and abroad. Today, TPI is the preferred supplier of precision tubes, Electric Resistance Welded (ERW) and Cold Drawn Welded (CDW), to major automotive companies in India and abroad. TPI is India's undisputed market leader in CDW tubes to the Auto-motive industry. It has also significant market presence in power plants, boiler, textile machinery, general engineering. It is the Market leader in Telescopic Front Fork Inner tubes and Cylinder bore tubes for shock absorber and gas spring applications, Propeller shaft tubes for Automotive segment. Other Specialty products include Rear Axle Tubes, Side Impact Beams, Tie Rods, Drag links, Heavy thick steering shafts and Hydraulic Cylinder tubes. The International Business Division (IBD) was formed to focus on international markets, gearing TPI to compete with global tube manufacturers. The most recent addition to TPI is the Tubular Components Division (TCD), which manufactures high strength tubular auto components, providing the advantage of weight reduction, higher component efficiency and cost reduction. TPI produces a wide range of CRCA strips including special extra deep drawing, high tensile, medium carbon, high carbon finding application in industries such as Bearings, Automobile, Auto Ancillaries, white goods, fine blanking and General Engineering. TPI has been supplying to customers such as Bajaj Auto Ancillaries, TVS Motors Ancillaries, Hero Honda Ancillaries, Tata Motors, Toyota India, Delphi, Gabriel, Escorts, and Endurance. Its success stems from market driven, customer oriented approach coupled with superior process design, short product development cycle, delivering high quality products and efficient customer service ensuring total customer satisfaction.
  • 13. 7 TPI has Integrated manufacturing facilities at Chennai (Two tubes plants and one strips plant at Avadi and one at Ambattur), Shirwal & Mohali.. These plants conform to international standards and achieve operational excellence through TPM. TPI has distribution centers across India, which ensures timely service to the customer’s daily requirements. TPI has received ISO-TS 16949 for all plants, ISO 9001: 2000 for all plants, ISO 14001:2004 for Avadi & IBD Plants, Self-certification for boiler tubes by the central boiler board. TPI is the Winner of the Sword of honour for outstanding safety performance from the British Safety council. Tubular Components Division (TCD), a plant of TPI, has won Supplier Performance Award 2007-2008. Timely delivery, top notch quality and excellent service have been key for the division for winning this award. BOARD OF DIRECTORS: The Murugappa Group is governed by the Murugappa Corporate Board (MCB), headed by A Vellayan as its Executive Chairman. A Vellayan A Vellayan is the Executive Chairman of the Murugappa Corporate Board. He is the Chairman of EID Parry (India) Limited and Coromandel International Ltd. He is also on the board of Indian Overseas Bank and Kanoria Chemicals Ltd. He holds a diploma in Industrial Administration from the University of Aston, UK and a master’s degree in Business Studies from the University of Warwick Business School, UK M M Murugappan M M Murugappan is the Vice Chairman of the Murugappa Corporate Board. He is the Chairman of Tube Investments of India Ltd, Carborundum Universal Ltd, Wendt India Ltd, Murugappa Morgan Thermal Ceramics Ltd, and DBS Chola Trustees Ltd. He serves as a Trustee of the AMM Foundation and the Correspondent of the Murugappa Polytechnic College. He is also on the board of Mahindra & Mahindra Ltd., Mumbai and InfoTech Enterprises Ltd., Hyderabad. He is
  • 14. 8 a Member on the Board of Governors, IIT, and Madras. He holds a Master’s degree in Chemical Engineering from the University of Michigan, USA. N Srinivasan N Srinivasan is the Director-Finance of the Murugappa Corporate Board. He is a chartered accountant and company secretary with over 25 years of experience in the areas of Corporate Finance, Legal, Projects and General Management. He is a Director on the Boards of Cholamandalam DBS Finance Ltd, Tube Investments of India Ltd, Cholamandalam MS General Insurance Co Ltd and few other Group Companies. Earlier, he was the CFO of Carborundum Universal Ltd and was associated with corporate like BHEL and Thiru Arooran Sugars Ltd. Sridhar Ganesh Sridhar Ganesh is the Director-Human Resources of the Murugappa Corporate Board and Lead Director of the Diversified Business Group (DBG). He is a graduate in Physics, and holds a post graduate diploma in Management from IIM, Kolkata. He has over 30 years of experience in varied facets of human resource management, at both operational and strategic levels. He started his career with Guest Keen Williams Limited in Kolkatta and then had a stint with Metal Box prior to joining Berger Paints as head of personnel. He subsequently moved to Mumbai to join Cadbury India as their Director-HR and was a member of the board. In 2002, he was appointed HR Director for the Africa, India and the Middle-East region based in the UK. His area of work and interest in recent times is on coaching for performance and performance related areas. Prior to joining the Group, he was Director-Learning & Development, Cadbury Schweppes plc-Europe, Middle-East and Africa. Ravichandran V Ravichandran is the Lead Director - Fertilizers and Sugars of the Murugappa Corporate Board. He is also the Managing Director of Coromandel International. He is an Engineering Graduate with a Post Graduate Diploma in Management from IIM, Ahmedabad. He is also a Cost Accountant and a Company Secretary. After a brief stint with Ashok Leyland, he joined the Group in Oct 1985 in EID Parry. Ravichandran served with distinction in the Finance function of EID
  • 15. 9 Parry, in the Farm Inputs Division (FIND), in Corporate and in businesses such as Confectionery. He took up a general management role as GM-Pesticides in 1994. In 2003, with the merger of FIND and Coromandel Fertilizers Ltd (CFL) he moved to CFL as Vice President – FIND. He was promoted as Whole time Director in 2004 and took over as Managing Director of the company in 2006. Venkatraman Thyagarajan Venkatraman Thyagarajan is the non-executive External Director of the Murugappa Corporate Board. He is the Vice Chairman of GlaxoSmithKline, India and the Senior Vice President and Regional Director of GlaxoSmithKline, Asia Pacific. Prior to this role, he was the Vice President of South Asia since 2001. In his tenure of over 36 years with the company, he has held numerous senior positions throughout his career. He is also an independent director of Tata Consultancy Services Limited and chairs PHRMA for Asia. He has a B.Tech degree in Electrical Engineering and is an alumnus of Indian Institute of Management – Ahmedabad Deepak Satwalekar Deepak Satwalekar is the non executive External Director of the Murugappa Corporate Board. He holds a bachelors degree in technology from IIT Mumbai and a master’s degree in business administration from American University, USA. He is currently the managing director and CEO of HDFC Standard Life Insurance Company Ltd. He is also on the board of several companies, including HDFC Ltd, Asian Paints (India) Ltd and Infosys Technologies Ltd. Sridar Iyengar Sridar Iyengar is a non executive External Director of the Murugappa Group Corporate Board. Prior to this, Sridar was CEO of KPMG LLP and later became a Partner and was instrumental in setting up KPMG’s operations in India. A founding charter member of TIE (The Indus Entrepreneurs), he has been President of both the Silicon Valley and Global branches of the group and remains active with TIE India. He is also involved in the American India Foundation and the Foundation for Democratic Reforms in India. Sridar has spent 35 years in global business and brings to the Board his rich international experience. He serves on the Boards of Infosys
  • 16. 10 Technologies, ICICI Bank, and Rediff.com, among other companies in the U.S. and India. He holds a bachelors degree in Commerce (Honours) from the University of Calcutta and is a Fellow of the Institute of Chartered Accountants in England and Wales. The major companies of the Group are: The Other Companies are: Carborundum Universal Limited Cholamandalam DBS Finance Limited Cholamandalam MS General Insurance Coromandel Fertilizers Limited EID Parry India Limited Godavari Fertilizers Limited Parry Agro Industries Limited Parryware ROCA Private Limited Tube Investments of India • TIDC INDIA • Tube Products of India • TI Cycles of India • TI Metals Forming Ambadi Enterprise Ltd Cholamandalam Distribution Services Ltd Cholamandalam Mutual Cholamandalam MS Risk Services Ltd Cholamandalam Securities Ltd Coromandel Engineering Company Ltd Kadamane Estates Company Laserwords Pvt Ltd Murugappa Morgan Thermal Ceramics Ltd Net Access India pvt Ltd New Ambadi Estates Pvt Ltd Parry Enterprises India Ltd
  • 17. 11 CSR Programmes: • Community initiatives- Welfare of the community. • Emergency response – Relief in emergency situations. THE SPIRIT OF THE MURUGAPPA GROUP THE FIVE LIGHTS ARE: • Integrity • Passion • Quality • Respect • Responsibility Parry Murray and Co.Ltd Placon (India) Pvt Ltd Polutech Ltd Prodorite Anticorrosives Ltd Southern Energy Development Corporation Sterling Abrasives Ltd Wendt India Ltd
  • 18. 12 COMPANY PROFILE - TIDC INDIA TIDC India is one of the India’s leading manufacturers of power transmission chains for the industrial, automotive and agricultural segments. The company was established in 1960 in collaboration with Diamond Chain Co, USA, and today is the undisputed market leader in both industrial and automotive chains. With its entry into fine blanking, TIDC is also moving up the value chain, from component suppliers to system suppliers. The company made a foray into fine blanking in line with its vision of becoming a prominent global player in power transmission components, and is now a major supplier of Fine Blanking components to the automotive industry. Currently, about 45 percent of the company’s turnover is from exports and this is an indication of its growing global presence. TIDC exports chains under the brand name ‘Rombo’. The chains have gained recognition in Europe, the US, Japan, South America and Asian markets for high quality and reliability. Over 50 percent of the chains exported are for special applications. In the domestic market the ‘Diamond’ brand chains cater to a range of two wheelers and industrial OEMs. TIDC also services the after-market with kits and chains through a well-established distribution network and warehouses.
  • 19. 13 TIDC manufactures automotive kits comprising of motorcycle/moped drive chains, front sprockets and rear wheel sprockets which are supplied to leading automotive companies like Hero Honda, Bajaj, Honda Motorcycles and Scooters India, Yamaha Motors, TVS Motors and Suzuki India, amongst others. These kits are also retailed under the Diamond brand. TIDC powers one out of every two two-wheelers in India. TIDC keeps close contacts with the users of its products and has a well-established distribution and service network to provide solutions to customers. TIDC offers customers complete drive solutions - from design, selection, supply of sprockets and chains to after sales support. The company’s brands, Diamond (in India and SAARC countries) and Rombo (rest of the world) are known for quality and reliability. TIDC manufactures products for a range of applications. It manufactures industrial power transmission chains to ANSI & British standards, engineering class chains, agricultural chains, special sprockets and high performance chains, drive and cam chains, timing chains and sprockets. The fine blanking division supplies transmission and engine parts for automobiles as well as products for industrial applications in power tools, electrical and textile machinery. TIDC has plants in Chennai, Hyderabad and has set up a new manufacturing facility in Uttarkhand. TIDC has 13 warehouses across India to ensure smooth supply of material to customers. With a wide network of 160 dealers spread all over the country for automotive and industrial applications, TIDC offers products off-the-shelf to customers across India. TIDC also has a strong global presence, with products being exported to over 30 countries and 35% of the total turnover coming from export sales. The company has opened an office in USA to service customers in this market. TIDC India’s international customers are also serviced through warehouses in USA and Europe. Over 50% of the chains exported are for special applications to global OEMs in various industries including cement, fertilisers, material handling and construction equipment. TIDC is also the market leader in India for industrial power transmission and conveyor chains, and caters to OEMs and distributor markets.
  • 20. 14 TIDC India has won the Golden Peacock Award for quality and has obtained commendation certificate for CII - Exim Business Excellence and received Best Vendor Awards from automotive OEMs. Manufacturing • Chains • Sprockets Types of chains There are various kinds and sizes of chains are manufactured here. Following are the some of the chains produced in TIDC India Ltd: • Standard roller chain • Attachment chain • Spike attachment
  • 21. 15 • Welded attachment with Teflon washer • Welded attachment • Special attachment • Redler attachment
  • 22. 16 • Hollow chain • Accumulator chain • Rubber chain • Self-tube chain
  • 23. 17 • O-ring chain • Conveyor chain • Timing chain/ Cam chain • Work standard special chain • Conversion resistant chain • Let chain • Intended pin chain Chain components • Inner plate • Outer plate • Roller • Bush • Pin
  • 24. 18 Departments in TIDC • ACC – Agricultural Chain Cell • LDD – Light Duty Division • ECC – Engineering Chain Cell • CCC – Cam Chain Cell • FB - Fine Blanking • HPCC – High Performance Chain Cell or Special Purpose Chain Testing laboratories • Metrology lab • Metallurgy lab TIDC India Certifications TS 16949:2002 for the automotive business (chains and fine blanking) ISO 9001:2000 for industrial chains ISO 14001 API 7F certification for oilfield chains The 'Commendation Certificate for Strong Commitment to Excel' in 2004, from the CII-Exim Bank Award Committee - a reflection of the strong passion and commitment at all levels in the organization TIDC India has received the 'Commendation Certificate for Strong Commitment to Excel' in 2004. This commendation was from the CII-Exim Bank Award Committee and is a reflection of the strong passion and commitment present at all levels in the organization. Values and Beliefs: • Adhere to ethical norms in all dealings with shareholders, employees, customers, suppliers, financial institution and government.
  • 25. 19 • Provide value for money t customers through Quality products& services. • Treat our people with respect and concern, provide opportunities to learn, contribute and advance recognize and reward initiatives, innovations and creativity. Maintain: • An organizational climate conducive to trust open communication and team spirit. • A style of operation is fitting our size, but reflecting moderation and humility. • Manage environment effectively for harnessing opportunities. • Discharge responsibilities to various sections of society and preserve environment. • Grow in an accelerated manner, consistent with values and beliefs, by continuous organizational renewal. Vision: “To be a world class global player in Power Transmission and Conveyor systems” “The fundamental principle of economic activity is that no man you transact with will loose, then you shall not”--Murugappa Group. Mission: By 2013-14 achieve a turnover of Rs.1500 Crores Milestones Years Details 2008 New plant for Automotive chain in "Uttar Khand" 2007 Office in USA 2006 Warehouse opened in Venlo, Netherlands and Cincinnati, USA 2005 TPM Kick off at TIDC 2004 TIDC India receives the Commendation Certificate for Strong Commitment to Excel.
  • 26. 20 2003 Obtained ISO/TS 16949 certification for Cam chain and Fine blanking divisions 2002 Obtained ISO 9001:2000 certification for Quality System 2001 Held first Overseas Distributor Meet at Hanover, Germany. Obtained ISO 14001 Certification for Environmental Management. 2000 Implemented Manufacturing System Redesign Programme (P25) to improve throughput time and Quality. 1999 Obtained CII-EXIM commendation for strong commitment to Quality 1998 Obtained QS-9000 for Timing Chain Division. Obtained Golden Peacock National Quality Award from Institute of Directors. 1997 Launched Policy Deployment as a tool to manage major operations. 1996 Fine blanking operations commenced to market Chain-Sprocket as a system. 1995 100% export Oriented Unit set up for agriculture chain. Relocated timing chain facility as a separate division. 1991 Entered into Exports Market. Launched company-wide TQM program. 1985 Developed Engineering class chains. 1980 Developed Motorcycle chain in -house for Japanese two-wheelers. 1969 Diversified into Industrial Chains. 1960 TIDC Established for manufacture of bicycle chains.
  • 27. 21 PRODUCT PROFILE 1) Automotive: • Drive and Cam chains for Motorcycles • Timing chains and • sprockets. 2) Industrial: • Power Transmission chains-ANSI &British Standards • Engineering class chains • Agricultural Chains 3) Fine Blanking: • Transmission • Engine parts for 4 wheeler • 2 wheelers. Manufacturing Locations: • Chennai - Industrial chains & Fine Blanking • Hyderabad- Automotive Chains
  • 28. 22 Customers:  Export (TIDC exports over 50 countries world-wide) • Germany • New Holland- Belgium & Poland • Denmark • Japan • USA  Domestic • Hero Honda Motors Ltd • Ingersoll Rand • Yamaha Motors India Ltd • Maruti Udyog Limited • TVS Motor Co • Grasim • Honda Motorcycle &Scooter India • BHEL • Bajaj Auto Ltd Quality systems for a High performance chain Beginning with the design phase, purchase and inspection of raw materials, vendor management, work instructions and going on to cover all processes in manufacturing, packing and inspection before delivery. We follow stringent procedures when it comes to traceability of products and reviews of customer feedback. No wonder our chains go on world class equipment’s such as harvester Combines, Balers, Skid steers, and Marine travel lifts, Fork Lifts, Tele Boomers, Pavers, and Motor Graders. Industries using cement, Power, Fertilizer, Food processing, packaging, steel machinery, mining, printing, textile & sugar.
  • 29. 23 Quality Policy To realize our vision of becoming a world class global player in power transmission and conveyor systems, we are committed to constantly enhance customer satisfaction by providing products consistently meeting customer needs and expectations in product quality, safety, delivery, price, service, statutory and regulatory requirements. We will achieve this through: • Complying with all requirements of the quality management system and continually improving its effectiveness. • Constantly upgrading our processes and products to deliver “value for money” to the customer. • Developing employee skills and increasing their contribution to the organization through participation and empowerment. • Enhancing supplier relationships to procure appropriate materials/services on time and also to establish joint development and improvement activities. • Constantly communicating company objectives and performance targets to employees and reviewing them for improvement. Environment, occupational health and safety policy We, the employees of TIDC INDIA commit ourselves to manufacture power transmission and conveyor systems, fine blanking products in a clean, green, safety and healthy working conditions for the prevention of work related inquiries and ill health specific towards identified risk and opportunities in the context of the organization we will continuously improve our safety, health and environmental performance through, • Preventing / minimizing various pollutions such as air emissions, noise levels in the plant, process effluents and solid wastes related to our activities, products and services. • Preventing / minimizing the hazards and OHS risks. • Effectively conserving all available resources like water, power, fuel and raw material.
  • 30. 24 • Striving for utilizing eco-friendly products and processes with due consideration of life cycle perspective. • Ensuring all compliance obligations. • Establishing, Implementing and Reviewing the ‘ Integrated Management systems’ and procedures to meet the stated safety, health and environmental objectives and targets. • Training and motivating to create awareness in all our employees, suppliers and contractors on significant environmental aspects and hazards of our activities, products and services. • Monitoring appropriate arrangements for consultation and participation of workers and worker’s representatives related to OHS management system. • Making this policy known to all interested / concerned parties and making it available upon request to public.
  • 31. 25 ORGANIZATIONAL CHART MANAGING DIRECTOR AVP AND BUSINESS HEAD Engineering and Development Sales and Marketing Operations Finance Human Resource General Manager General Manager General Manager Chief Manager General Manager Chief Manager workers Chief Manager Managers, Accounts executives Chief Manager Managers, Salesperson Managers, workers Quality Production General Manager Quality inspector Chief Manager Managers, workers Managers, workers
  • 32. 26 OBSERVATION OF DEPRTMENTS FINANCE DEPARTMENT Finance department manages a firm’s long-term and day-to-day monetary operations and strategy. Finance groups oversee incoming and outgoing payments, budget creation, cash management (treasury), accounting, financial reporting and many other tasks related to the finances of the company. Finance organization size varies based upon total company-wide head count, company revenue, industry, and overall business strategy. Head of the finance department in TIDC INDIA is Mr. Karthikeyan. • MONTHLY INFORMATION SYSTEM(MIS): The purpose of giving information to management is like: o Sales budget vs actual o Business trend o Locking of fund o Expense detail • COST: Cost reduction for improving the business strength and globally. • FIXED ASSTES: Capex and FA related all their new business of green field. • PAYABLES: o Bills accounting o Payment process o BRS o Payroll salary o TDS( both employee and supplier) FINANCE MANAGEMENT ACCOUNTING FINANCIAL A/C MIS COST FIXED ASSTES PAYABLES RECEIVABLES TAXATION
  • 33. 27 • RECEIVABLES: Receivables are based on the schedule for selling raw materials for customer. Every customer has a payment schedule for dues based on their customer will pay the money. The following activities for major: o Maintaining of customer accounts o Customer account reconciliation o Outstanding review o Cash flow collection plan FUNCTIONS OF FINANCE DEPARTMENT • Software: Oracle application software is used in this company. • Books of records and ledger are maintained in systems. • Data of Cost sheets of the product or services are entered in Excel. • This company is receiving sources and applications of funds from the corporate. • GST practices in this company is maintained by Syntax team. LEARNINGS: I have learnt how to calculate the transactions and expenses made by the employees for clients to claim that amount from the company manually and payroll in the system. Mrs. Vijayalakshmi has guided me this department. BALANACE SHEET: Last Three Years Balance of TIDC INDIA PARTICULARS Rs in Crores EQUITIES AND LIABILITIES MARCH 2022 MARCH 2021 MARCH 2020 SHAREHOLDER’S FUNDS Equity share capital 19.29 19.28 18.79 Reserves and surplus 2674.46 2265.11 1684.68 Total shareholder’s funds 2701.31 2293.13 1712.54 NON-CURRENT LIABILITIES Long term borrowings 0.00 51.03 0.00 Deferred tax liabilities(net) 2.03 0.00 13.61 Other long term liabilities 20.21 33.02 35.90 Long term provisions 0.00 0.00 0.00
  • 34. 28 Total non-current liabilities 30.24 84.05 49.51 CURRENT LIABILITIES Short term borrowings 384.07 207.03 165.93 Trade payables 1140.75 1145.80 630.98 Other current liabilities 109.65 159.52 162.79 Short term provision 37.37 42.47 50.56 Total current liabilities 1635.84 1554.82 1010.26 Total capital and liabilities 4367.39 3932.00 2772.31 ASSETS NON-CURRENT ASSETS Tangible assets 1017.23 991.23 1055.48 Intangible assets 1.23 1.12 1.34 Capital work-in- progress 55.57 126.32 52.11 Other assets 4.67 4.75 4.84 Fixed assets 1078.70 1123.42 1113.77 Non-current investments 1385.82 1230.18 538.94 Deferred tax assets (net) 0.00 2.61 0.00 Long term loans and advances 64.39 0.00 0.00 Other non-current assets 62.34 73.15 89.54 Total non-current assets 2591.25 2429.36 1742.25 CURRENT ASSETS Current investments 280.45 304.30 90.00 Inventories 647.88 514.44 413.82 Trade receivables 761.23 605.47 439.15 Cash and cash equivalents 4.82 8.74 23.53 Short term loans and advances 2.17 1.93 3.09 Other current assets 79.59 68.06 60.47 Total current assets 1776.14 1502.64 1030.06 Total assets 4367.39 3932.00 2772.31
  • 35. 29 MARKETING DEPARTMENT Marketing department is responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers who are in business. It organizes all the activities that are concerned with marketing and promotion. It may consistes of a single person or a group of people working in a hierarchal system who are responsible for bringing the product of the business to the attention of its targeted customers. Since this department is the key to the revenue and business activity, it requires people who have the skills for dealing with people and understanding that they require. There is no hard and fast rule to the organization of a marketing department, which depends entirely upon the needs of the business, its size and the amount of money that it wants to spend on marketing. Head of this department is Mr. Sriram B FUNCTIONS / PROGRAMS OF MARKETING DEPARTMENT • Market connect Elements with which diamond is tangibly connected with its market. Some of the particulars are: o Cartons: All cartons are related to works o Catalogue: 100 pg, HCB o Flyers: Flyers are athlete print o Call centre: It is based upon the agreement • Market Engagement Measures are taken to remind the market about diamond. Some of the particulars are: o Gifts: Gifts are provided to customers who visits plant and stalls, dealers and other promotional activities. o Expos / Fairs: It is provided for displaying of chains, Background, light fixtures, tables / cupboard, visual planks, dress code and SOP. o D-club • Market communications It is the announcing platform for diamond. Some of the particulars are: o Advertisements: It is made through magazines. o Posters / posts-sales: Whatsapp posts on product, sales. o LinkedIn o Mailers-NDP o Mailers-Applications o Newsletters
  • 36. 30 • Digital marketing Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. TIDC INDIA has started digital marketing last 2 years ago. They are active in facebook, youtube and linkedin. • Pricing strategies Price for the product is fixed based upon the demand for the product in market, manpower in the organization, cost of raw material, etc. LEARNINGS: I have learnt about the market strategies which they are using in the organization. TIDC INDIA will not give any advertisements about their product in television, pamphlet, etc. They do the sales promotion for their product personally with their clients. Mr. Sukhveer Singh has guided me in this department.
  • 37. 31 FINDINGS CERTIFICATIONS: • NEEM ( National Employability Enhancement Mission): After 3 years of work completion under NEEM category the company will provide a degree certificate named as BSC Mechatronics. Only HSC passed candidates can work under this category of employees. • NAPS ( National Apprenticeship Promotion Scheme): After 2 years of work completion under NAPS category the candidates under this category will receive a certificate from the central government. • Apprenticeship: For employees under this category company will provide the experience certificate after the completion of work for 2 years.
  • 38. 32 SUGGESTIONS • Organization can try to reduce the work load for the employees. • Can provide house accommodations and travelling expenses for the employees.
  • 39. 33 CONCLUSION At the end of summer internship training at TIDC INDIA company, I m very satisfied that I have learnt a lot of things about the manufacturing and administration of the organization and I had also got a valuable speech from the experienced HR manager for career development. Even I have learnt about some basic technical skill which is needed for management studies. This internship in TIDC INDIA is the stepping stone for my career development.