This document is a project report submitted by Lucky, roll number GU-2016-0245, to partial fulfillment of the requirements for a Master of Business Administration degree from GNA University, Phagwara. It includes a declaration by Lucky that the report is their original work, a certificate by the guide Mr. Ashutosh Sarna confirming the project fulfills requirements, and acknowledgements. The report is on the topic of "People's Awareness of Mutual Funds" and contains various sections such as introduction, organization structure, methodology, analysis, findings and suggestions, and conclusion.

1. GU-2016-0245
Page 1
A
Project Report
On
“People's awareness for Mutual Funds”
Submitted for partial fulfillment of requirement for the award of degree
Of
Master of Business Administration
of
GNA UNIVERSITY, PHAGWARA
2015-2017
Supervision By Submitted By
Name of Guide: Mr. Karan Vij Name of the Student: Lucky
Professor
GBS Roll No: GU-2016-
0245
MBA 3rd Semester
GNA University,
Sri Hargobindgarh, Phagwara

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Page 2
DECLARATION
I the undersigned solemnly declare that the report of the project work entitled “people's
awareness for Mutual Funds”, is based on my own work carried out during the course of
my study under the supervision of Mr. Ashutosh Sarna
I assert that the statements made and conclusions drawn are an outcome of the project work. I
further declare that to the best of my knowledge and belief that the project report does not
contain any part of any work which has been submitted for the award of any other
degree/diploma/certificate in this University or any other University.
___________________
(Signature of the Candidate)
Lucky
Roll No. : GU-2016-0245

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Page 3
CERTIFICATE BY GUIDE
This is to certify that the report of the project submitted is the outcome of the project work
entitled “people's awareness for Mutual Funds” carried out by Mr, Lucky bearing Roll No.
GU-2016-0245 & carried by under my guidance and supervision for the award of Degree in
Master of Business Administration of GNA University, Phagwara, Punjab.
To the best of my knowledge of the report:
i) Embodies the work of the candidate him/herself
ii) Has duly been completed
iii) Fulfills the requirement of the ordinance relating to the MBA of the university and
is up to the desired standard for the purpose of submission.
________________________
Signature of the Guide
Name: Mr. Ashutosh Sarna
Designation: Director
Department: Portfolio Management
15 BSF Colony, G.T. Road,
Jalandhar(Pb.)-144008.

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ACKNOWLEDGEMENT
The satiation and euphoria that accompany the successful completion of the project would be
incomplete without the mention of the people who made it possible.
I would like to take the opportunity to thank and express my deep sense of gratitude to my
corporate mentor Mr. Ashutosh and my faculty mentor Mr. Karan Vij. I am greatly indebted
to both of them for providing their valuable guidance at all stages of the study, their advice,
constructive suggestions, positive and supportive attitude and continuous encouragement,
without which it would have not been possible to complete the project.
I am thankful to CED members also for giving me the opportunity to work with Max Growth
CAMC.
I owe my wholehearted thanks and appreciation to the entire staff of the company for their
cooperation and assistance during the course of my project.
I hope that I can build upon the experience and knowledge that I have gained and make a
valuable contribution towards this industry in coming future.
Name of the student Signature
Lucky

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Abbreviations
AA Against Actuals
AAF Asset Allocation Fund
AAOE Abort All Open Exchanges
AAP Asset Allocation Plan
AAPP Average All-Pig Price
AARL Asset Allocation Related Liability
AASE Australian Associated Stock Exchange
AB Aktiebolag (Swedish, =Stock company)
ABI Associazione Bancaria Italiana (Association of Italian Bankers)
ABI Automated Broker Interface
ABIP Asset Based Income Program
ABS Asset-Backed Security
ABS Automated Bond System
ABS Asset Backed Securities
ABSC Asset Backed Securities Corporation
ACCESS American-Canadian Connection for Efficient Securities Settlement
ACCESS American Computerized Commodity Exchange System And Services
AIBD (Association of International Bonds Dealers), Cedel, Euroclear
ACES Advanced Computerized Execution Service
ACNS Asian Congress of Neurological Surgeons
ACOF ARES Corporate Opportunities Fund

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LIST OF FIGURES
Figure no. page no.
Fig 2.1 19
Fig 2.2 21
Fig 4.1 24
Fig 4.2 24
Fig 4.3 , Fig 4.4 25
Fig 4.5, Fig 4.6 26
Fig 4.7, fig4.8 27
Fig 4.9.1 28
Fig 4.9.2, fig 4.9.3 29
Fig 4.9.4, fig 4.9.5 30
Fig 4.9.10, fig 4.9.11 31
Fig 4.12 , fig 4.13 32
Fig 4.14, fig 4.15 33
Fig 4.16.1, fig 4.16.2, fig 4.16.3 34
Fig 4.16.4 , fig 4.16.5 35

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LIST OF CONTENT
CHAPTER 1
1.1INTRODUCTION OF COMPANY……………………………….
CHAPTER 2
2.1STRUCTURE OF ORGANIZATION ……………………………………..
CHAPTER 3
METHODOLOGY …………………………………………………………....
CHAPTER 4
ANALYSIS ……………………………….………………………………….
CHAPTER 5
FINDINGS & SUGGESTIONS…………………………………………..
CHAPTER 6
CONCLUSION …………………………………………….

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REFERANCE
http://www.maxgrowthcap.com
http://investorzclub.blogspot.com
http://investorzclub.blogspot.com
www.scribd.com
www.hdfc.com
www.icici.com

9. GU-2016-0245
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BIBLIOGRAPH
C.R.Kothari, Research Methodology. New Delhi, Vikas Publishing house Pvt.Ltd.2007.
ICICI and HDFC Brochure .
Handle, Tim, “Pocket Finance”, Economist Books, First South Asian Edition, 2001.
� Ryland, Philip, “Pocket Investor”, Economist Books, First South Asian Edition, 2001.
� Mutual Funds Fact Book, Investment Company Institute, 38th edition.

10. GU-2016-0245 Page
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CHAPTER 1
INTRODUCTION
1.1 BACKGROUND
Their senior team have over 20 years of experience in providing expert financial services for
both businesses and individuals. Diverse management team brings decades of industry
expertise which makes us eager to do things perfectly. We have expertise into different fields
i.e. Financial Advice, Technical Innovation, Legal & Market Strategy it ensures that our
services remain best in class, cost effective, combining substantiated research with the most
advanced tools available today.
We are committed to provide best platform for you to trade in different segments of Indian
financial market equipped with latest technology. Our main motto of sharing latest
technology with our client’s free of cost, which shall reduce the cost of trading into stock
market. We keep at our toes to keep our self up to date into market trends. We also ensure
you that everything shall remain transparent with you, we keep everything as cost effective as
we could. We know that many broker right now inflate expenses and charge hidden charges
to make them more profitable, but Max Growth Capital don’t believe in such kind of
unethical practices, that why every this is separately charged and with full disclosure. We
assure you nothing is inflated and made everything clear upfront to make you comfortable.
So work with us and multiply your money with our best technology and low cost trading.
1.2 INDUSTRY PROFILE
Investment management is the professional asset management of various securities (shares,
bonds and other securities) and other assets (e.g., real estate) in order to meet specified
investment goals for the benefit of the investors. Investors may be institutions (insurance
companies, pension funds, corporations, charities, educational establishments etc.) or private
investors (both directly via investment contracts and more commonly via collective
investment schemes e.g. mutual funds or exchange-traded funds).
The term asset management is often used to refer to the investment management of collective
investments, while the more generic fund management may refer to all forms of institutional
investment as well as investment management for private investors. Investment managers

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who specialize in advisory or discretionary management on behalf of (normally wealthy)
private investors may often refer to their services as money management or portfolio
management often within the context of so-called "private banking".
The provision of investment management services includes elements of financial statement
analysis, asset selection, stock selection, plan implementation and ongoing monitoring of
investments. Coming under the remit of financial services many of the world's largest
companies are at least in part investment managers and employ millions of staff.
The term fund manager (or investment advisor in the United States) refers to both a firm that
provides investment management services and an individual who directs fund management
decisions.
According to a Boston Consulting Group study, the assets managed professionally for fees
reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007.[1]
Furthermore, these industry assets under management were expected to reach US$70.2
trillion at the end of 2013 as per a Cerulli Associates estimate.
The global investment management industry is highly concentrated in nature, in a universe of
about 70,000 funds roughly 99.7% of the US fund flows in 2012 went into just 185 funds.
Additionally, a majority of fund managers report that more than 50% of their inflows go to
only three funds.
The business of investment has several facets, the employment of professional fund
managers, research (of individual assets and asset classes), dealing, settlement, marketing,
internal auditing, and the preparation of reports for clients. The largest financial fund
managers are firms that exhibit all the complexity their size demands. Apart from the people
who bring in the money (marketers) and the people who direct investment (the fund
managers), there are compliance staff (to ensure accord with legislative and regulatory
constraints), internal auditors of various kinds (to examine internal systems and controls),
financial controllers (to account for the institutions' own money and costs), computer experts,
and "back office" employees (to track and record transactions and fund valuations for up to
thousands of clients per institution).
1.3 SERVICES PROVIDED BY MAX GROWTH CAMC

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Stocks
We understand you’re saving for all different life events: retirement, a house or simply to
build wealth. Investment into stocks even just don’t give return to fulfill above goals it
also give more then expected & just awesome returns if invested into right stock at right
time.
Derivative
Market is always prone to favorable and adverse movements. Right use of derivatives for
hedging not just give immunity from unexpected losses but can be picked as part of a
diverse investment strategy – they offer solid growth trading & profit making
opportunities.
Commodity
Manufacturing units and SMEs who either trade or manufacture are exposed to
commodity price changes in between of business cycles or supply chain. They can be
benefited very well with adding commodity derivatives into their business & working
capital management strategies .
ETF An exchange-traded fund (ETF) is an investment fund traded on stock exchanges,
much like stocks. An ETF holds assets such as stocks, commodities, or bonds and
generally operates with an arbitrage mechanism designed to keep it trading close to its net
asset value, although deviations can occasionally occur. Most ETFs track an index, such
as a stock index or bond index. ETFs may be attractive as investments because of their
low costs, tax efficiency, and stock-like features.By 2013, ETFs had become the most
popular type of exchange-traded product.[citation needed]
ETF distributors only buy or sell ETFs directly from or to authorized participants, which
are large broker-dealers with whom they have entered into agreements—and then, only in
creation units, which are large blocks of tens of thousands of ETF shares, usually
exchanged in-kind with baskets of the underlying securities. Authorized participants may
wish to invest in the ETF shares for the long-term, but they usually act as market makers
on the open market, using their ability to exchange creation units with their underlying
securities to provide liquidity of the ETF shares and help ensure that their intraday market
price approximates the net asset value of the underlying assets. Other investors, such as
individuals using a retail broker, trade ETF shares on this secondary market.

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An ETF combines the valuation feature of a mutual fund or unit investment trust, which
can be bought or sold at the end of each trading day for its net asset value, with the
tradability feature of a closed-end fund, which trades throughout the trading day at prices
that may be more or less than its net asset value. Closed-end funds are not considered to
be ETFs, even though they are funds and are traded on an exchange. ETFs have been
available in the US since 1993 and in Europe since 1999. ETFs traditionally have been
index funds, but in 2008 the U.S. Securities and Exchange Commission began to
authorize the creation of actively managed ETFs.
ETFs offer both tax efficiency as well as lower transaction and management costs. More
than US$2 trillion were invested in ETFs in the United States between when they were
introduced in 1993 and 2015. By the end of 2015, ETFs offered "1,800 different products,
covering almost every conceivable market sector, niche and trading strategy"
MUTUAL FUNDS
A mutual fund is a professionally managed investment fund that pools money from many
investors to purchase securities. Mutual funds have advantages and disadvantages
compared to direct investing in individual securities. The primary advantages of mutual
funds are that they provide a higher level of diversification, they provide liquidity, and
they are managed by professional investors. On the negative side, investors in a mutual
fund must pay various fees and expenses.
Primary structures of mutual funds include open-end funds, unit investment trusts, and
closed-end funds. Exchange-traded funds (ETFs) are open-end funds or unit investment
trusts that trade on an exchange. Mutual funds are also classified by their principal
investments as money market funds, bond or fixed income funds, stock or equity funds,
hybrid funds or other. Funds may also be categorized as index funds, which are passively
managed funds that match the performance of an index, or actively managed funds.
Hedge funds are not mutual funds; hedge funds cannot be sold to the general public and
are subject to different government regulations.
1.4 MISSION AND VISION OF MAX GROWTH CAMC
We provide best platform for investing into Stock, Derivatives, Commodity, Currency,
Traded Funds and Mutual Funds with least cost as compare to industry. With over decade of
experience we’ll ensure you’re getting the best services from the enthusiastic & young team.
For all your trading & investment solution, you can rely on us to deliver.

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1.5 ITRODUCTION ABOUT MUTUAL FUNDS
Like most developed and developing countries the mutual fund cult has been catching on in
India. There are various reasons for this. Mutual funds make it easy and less costly for
investors to satisfy their need for capital growth, income and/or income preservation. And in
addition to this a mutual fund brings the benefits of diversification and money management to
the individual investor, providing an opportunity for financial success that was once available
only to a select few. Understanding Mutual funds is easy as it's such a simple concept: a
mutual fund is a company that pools the money of many investors -- its shareholders -- to
invest in a variety of different securities. Investments may be in stocks, bonds, money market
securities or some combination of these. Those securities are professionally managed on
behalf of the shareholders, and each investor holds a pro rata share of the portfolio -- entitled
to any profits when the securities are sold, but subject to any losses in value as well. For the
individual investor, mutual funds provide the benefit of having someone else manage your
investments and diversify your money over many different securities that may not be
available or affordable to you otherwise. Today, minimum investment requirements on many
funds are low enough that even the smallest investor can get started in mutual funds.A mutual
fund, by its very nature, is diversified -- its assets are invested in many different securities.
Beyond that, there are many different types of mutual funds with different objectives and
levels of growth potential, furthering your chances to diversify.
1.6 IMPORTANCE OF MUTUAL FUNDS
Investing in mutual has various benefits which makes it an ideal investment avenue.
Following are some of the primary benefits.
Professional investment management
One of the primary benefits of mutual funds is that an investor has access to professional
management. A good investment manager is certainly worth the fees you will pay. Good
mutual fund managers with an excellent research team can do a better job of monitoring the
companies they have chosen to invest in than you can, unless you have time to spend on
researching the companies you select for your portfolio. That is because Mutual funds hire
full-time, high-level investment professionals. Funds can afford to do so as they manage large
pools of money. The managers have real-time access to crucial market information and are
able to execute trades on the largest and most cost-effective scale. When you buy a mutual

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fund, the primary asset you are buying is the manager, who will be controlling which assets
are chosen to meet the funds' stated investment objectives.
Diversification
A crucial element in investing is asset allocation. It plays a very big part in the success of any
portfolio. However, small investors do not have enough money to properly allocate their
assets. By pooling your funds with others, you can quickly benefit from greater
diversification. Mutual funds invest in a broad range of securities. This limits investment risk
by reducing the effect of a possible decline in the value of any one security. Mutual fund unit-
holders can benefit from diversification techniques usually available only to investors
wealthy enough to buy significant positions in a wide variety of securities.
Low Cost
A mutual fund let's you participate in a diversified portfolio for as little as Rs.5,000, and
sometimes less.
Convenience and Flexibility
Investing in mutual funds has it’s own convenience. While you own just one security rather
than many, you still enjoy the benefits of a diversified portfolio and a wide range of services.
Fund managers decide what securities to trade, collect the interest payments and see that your
dividends on portfolio securities are received and your rights exercised. It also uses the
services of a high quality custodian and registrar. Another big advantage is that you can move
your funds easily from one fund to another within a mutual fund family. This allows you to
easily rebalance your portfolio to respond to significant fund management or economic
changes.
Liquidity
In open-ended schemes, you can get your money back promptly at net asset value related
prices from the mutual fund itself.
1.7 TYPES OF MUTUAL FUND
Open-ended schemes

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Open-ended schemes do not have a fixed maturity period. Investors can buy or sell units at
NAV-related prices from and to the mutual fund on any business day. These schemes have
unlimited capitalization, open-ended schemes do not have a fixed maturity, there is no cap on
the amount you can buy from the fund and the unit capital can keep growing. These funds are
not generally listed on any exchange.
Open-ended schemes are preferred for their liquidity. Such funds can issue and redeem units
any time during the life of a scheme. Hence, unit capital of open-ended funds can fluctuate on
a daily basis. The advantages of open-ended funds over
close-ended are as follows:
Any time exit option, The issuing company directly takes the responsibility of providing an
entry and an exit. This provides ready liquidity to the investors and avoids reliance on
transfer deeds, signature verifications and bad deliveries. Any time entry option, An open-
ended fund allows one to enter the fund at any time and even to invest at regular intervals.
Close ended schemes
Close-ended schemes have fixed maturity periods. Investors can buy into these funds during
the period when these funds are open in the initial issue. After that such schemes can not
issue new units except in case of bonus or rights issue. However, after the initial issue, you
can buy or sell units of the scheme on the stock exchanges where they are listed. The market
price of the units could vary from the NAV of the scheme due to demand and supply factors,
investors’ expectations and other market factors
Classification according to investment objectives
Mutual funds can be further classified based on their specific investment objective such as
growth of capital, safety of principal, current income or tax-exempt income.
In general mutual funds fall into three general categories:
1] Equity Funds are those that invest in shares or equity of companies.
2] Fixed-Income Funds invest in government or corporate securities that offer fixed rates of
return are

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3] While funds that invest in a combination of both stocks and bonds are called Balanced
Funds.
Growth Funds
Growth funds primarily look for growth of capital with secondary emphasis on dividend.
Such funds invest in shares with a potential for growth and capital appreciation. They invest
in well-established companies where the company itself and the industry in which it operates
are thought to have good long-term growth potential, and hence growth funds provide low
current income. Growth funds generally incur higher risks than income funds in an effort to
secure more pronounced growth. Some growth funds concentrate on one or more industry
sectors and also invest in a broad range of industries. Growth funds are suitable for investors
who can afford to assume the risk of potential loss in value of their investment in the hope of
achieving substantial and rapid gains. They are not suitable for investors who must conserve
their principal or who must maximize current income.
Growth and Income Funds
Growth and income funds seek long-term growth of capital as well as current income. The
investment strategies used to reach these goals vary among funds. Some invest in a dual
portfolio consisting of growth stocks and income stocks, or a combination of growth stocks,
stocks paying high dividends, preferred stocks, convertible securities or fixed-income
securities such as corporate bonds and money market instruments. Others may invest in
growth stocks and earn current income by selling covered call options on their portfolio
stocks. Growth and income funds have low to moderate stability of principal and moderate
potential for current income and growth. They are suitable for investors who can assume
some risk to achieve growth of capital but who also want to maintain a moderate level of
current income.
Fixed-Income Funds
Fixed income funds primarily look to provide current income consistent with the preservation
of capital. These funds invest in corporate bonds or government-backed mortgage securities
that have a fixed rate of return. Within the fixed-income category, funds vary greatly in their
stability of principal and in their dividend yields. High-yield funds, which seek to maximize
yield by investing in lower-rated bonds of longer maturities, entail less stability of principal
than fixed-income funds that invest in higher-rated but lower-yielding securities. Some fixed-

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income funds seek to minimize risk by investing exclusively in securities whose timely
payment of interest and principal is backed by the full faith and credit of the Indian
Government. Fixed-income funds are suitable for investors who want to maximize current
income and who can assume a degree of capital risk in order to do so.
Balanced
The Balanced fund aims to provide both growth and income. These funds invest in both
shares and fixed income securities in the proportion indicated in their offer documents. Ideal
for investors who are looking for a combination of income and moderate growth.
Money Market Funds/Liquid Funds
For the cautious investor, these funds provide a very high stability of principal while seeking
a moderate to high current income. They invest in highly liquid, virtually risk-free, short-term
debt securities of agencies of the Indian Government, banks and corporations and Treasury
Bills. Because of their short-term investments, money market mutual funds are able to keep a
virtually constant unit price; only the yield fluctuates.
1.8 OBJECTIVE OF THE STUDY
a) To know about the awareness of mutual funds in Jalandhar city.
b) To know the factors which affect the investors to make mutual funds decisions.

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CHAPTER 2
Organization of Max Growth
2.1 ORGANIZATIONAL STRUCTURE
Fig. 2.1 Organizational structure of Max growtgh
2.2 VARIOUS DEPARTMENT IN UAE EXCHANGE
Accounts Department
This department handles all the payments and receipts made by the organization. It also
manages the accounts which include the accounts of money transfer. It also handles various
expenses and monitoring the asset of the organization.
Finance Department

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Funding operations, funding control etc taken care of by the finance department. At the end
of the financial year the preparation of balance sheet to ascertain the profit and tax done by
this department.
Internal Audit Department
Audit inspection in the organization is handled by this department.
Human Resource Department
HR department deals with the recruitment process, training and development process and
have the authority in leave and transfer process. It also deals in bank operation and employee
emoluments.
Brokers Department
It deals with the broking of the orders made by investors and also gives them guidance.
Business Development Department
This department deals with all marketing, corporate sales and customer care functions.
2.3 BRANCH STRUCTURE

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Fig. 2.2 Branch structure
2.3 OPERATIONS IN INDIA
Our senior team have over 20 years of experience in providing expert financial services for
both businesses and individuals. Diverse management team brings decades of industry
expertise which makes us eager to do things perfectly. We have expertise into different fields
i.e. Financial Advice, Technical Innovation, Legal & Market Strategy it ensures that our
services remain best in class, cost effective, combining substantiated research with the most
advanced tools available today.

22. GU-2016-0245 Page
22
We are committed to provide best platform for you to trade in different segments of Indian
financial market equipped with latest technology. Our main motto of sharing latest
technology with our client’s free of cost, which shall reduce the cost of trading into stock
market. We keep at our toes to keep our self up to date into market trends. We also ensure
you that everything shall remain transparent with you, we keep everything as cost effective as
we could. We know that many broker right now inflate expenses and charge hidden charges
to make them more profitable, but Max Growth Capital don’t believe in such kind of
unethical practices, that why every this is separately charged and with full disclosure. We
assure you nothing is inflated and made everything clear upfront to make you comfortable.
So work with us and multiply your money with our best technology and low cost trading.

23. GU-2016-0245 Page
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CHAPTER 3
RESEARCH METHODOLOGY
3.1 TITLE OF THE STUDY
People's awareness for Mutual Funds
3.2 OBJECTIVE OF THE STUDY
a) To know about the awareness of mutual funds in Jalandhar city.
b) To know the factors which effect the investors to make mutual funds decisions.
3.3 RESEARCH DESIGN
Descriptive research design was adopted to conduct the research based on business practices
of gold loan in India.
3.4 TOOLS FOR DATA COLLECTION
Primary data is used to execute the studies.
3.5 TOOLS FOR DATA ANALYSIS
Statistical tools like percentage and charts like bar diagrams and pie charts were used to
analyse the collected data.
3.6 LIMITATIONS OF THE STUDY
a) The study is totally depended on the honesty of the respondents for filling up the
questionnaire.
b) The study is based on some small random samples.

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CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
4.1 INVESTMENT PEOPLE CURRENTLY HAD
4.1 Investment people currently had
Now in the above figure there is the data given which shows the investment people currently
have. Here we can see that there are almost all kind of securities have been covered which
shows that people love the diversification and they already have very diversified portfolio
But here is some twist. The equity and mutual funds are not so much famous in the public as
it is shown in the diagram. Comparatively. Still people are stick with the traditional ways of
investments.
4.2 TIME HORIZON FOR INVESTMENT
4.2 Time horizon for investment by people

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In the above diagram we can cristal clearly see that people most favourate time horizon is 1-3
years or more. Which also shows that people oftenly invest for longer period. That’s why if
we talk about FDs , still it is most used investment tool
4.3 RATE OF RETURN PEOPLE NORMALLY EXPECT
4.3 rate of return people normally expect
In the above diagram it is crystal clearly shown that the maximum people expect 5-10%
rate of return which is quite correct as the banks reduced their return rate on FDs and
saving bank accounts people’s expectation hgas been reduced but there are some people
who expect return between 10-15% who might have investment in mutual funds or
equity.
4.4 RESPONDANTS WHO INVESTED IN MUTUAL FUNDS OR NOT

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4.4 respondants who invested in mutual funds or not
4.5 IN WHICH COMPANY PEOPLE HAVE MUTUAL FUNDS SCHEME
4.5 in which company people have mutual funds scheme
In above diagram we can see that people have faith in stablished and reliable companies like
SBI and HDFC. So it wouldn’t be wrong to say if we say that in the matter of investment
people like to trust big and popular companies.
4.6 KNOWLEDGE PEOPLE CURRENTLY HAVE

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Fig 4.6 knowledge people currently have about mutual funds
If we see in the above figure then we can see that people have the basic knowledge about the
mutual funds but there are 18% people also who doesn’t think that they have some
knowledge about mutual funds. But in a nutshell if we see the figure we can say that people
have knowledge of mutual funds.
4.7 FROM WHICH SOURCE PEOPLE BUY MUTUAL FUNDS
Fig 4.7 source from which people buy mutual funds
If we see the above figure we come to know that people normally buy mutual funds through
directly from AMCs or they prefer to buy through banks.
4.8 HOW RISKY MUTUAL FUNDS ARE
Fig 4.8 public’s poll for risk rating

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If we see the above figure we will come to know that people rate it as low as between 3-5%.
The reasons might be because of diversification, professional control and past successful and
glorious history of mutual fund returns.
4.9 WHILE TAKING INVESTMENT DECISION HOW MUCH THE FOLLOWING
FECTORS EFFECT OUR DECISION?
RETURN
Fig 4.9.1 return factor affecting investment decision
If we talk about this fector, yes people are very much sensitive about this fector as most of
the people rated between 4-5 rating.
RISK

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Fig 4.9.2 risk factor affecting investment decision
If we talk about the above figure we will come to know that most people are very much
concerned with risk fectoe while there are some people also who can take moderate risk.
Liquidity
Fig 4.9.3 Liquidity factor affecting investment decision
If we see the above figure we would come to know that most of the people want liquidity in
their investment when they need money they can withdraw it. It also encourages the
companies to bring more and more liquidity in their investments.
PROFESSIONAL MANAGEMENT

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Fig 4.9.4 Professional management factor affecting investment decision
The above figure shows that people are really concerned to give their money and investment
planning in professional and safe hands.
Fig 4.9.5 Diversification factor affecting investment decision
In this regard people are spreaded into different thinkings. But if we see in general we can say
that people are moderately concerned about diversification of portfolio.
4.10 WHAT ARE THE SOURCES OF YOUR AWARENESS FOR MUTUAL FUNDS?

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Fig 4.10 sources of information about mutual funds
In the above figure it shows that there are number of sources which has awared people about
mutual funds. One of them is TVC which recently came into existence and due to jio effect
the internet is also becoming one of the famous source of awareness. Friends and society is
also the fector.
4.11 IF YOU HAVE TO SELECT AN INVESTMENT TOOL, WHICH YOU WILL
PREFER?
Fig 4.11 people’s preference for mutual fund investment type
The above figure shows that most of people like to have balanced or growth fund which are
of low or moderate risk investment tool. It shows the risk appetence of people.
4.12 WHICH FACTORS SCARES YOU TO NOT TO INVEST IN MUTUAL FUND?

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Fig 4.12 factor scares to not to invest in mutual funds
In the above figure it is shown that the factors which scares most to people are lack of
knowledge, confidence and funds.
4.13 DO YOU THINK MUTUAL FUNDS ARE GOOD FORM OF INVESTMENT,
FOR PEOPLE, WHO DON'T HAVE ENOUGH KNOWLEDGE ABOUT SHARE
MARKET?
Fig 4.13 mutual funds are good investment tool rating
In the above figure we can say that people are on the favor of mutual fund as a good
investment tool.

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4.14 WHICH FEATURE OF THE MUTUAL FUNDS ALLURE YOU MOST?
Fig 4.14 factor attracting for mutual funds
In the above diagram we can see that the factor which attracts people the most is tax benefits.
As compared to others this factor attracts most to common people.
4.15 HOW MUCH TAX BENIFIT CURRENTLY YOU ARE AVAILING FROM
YOUR CURRENT INVESTMENT ?
Fig 4.15 how much people currently availing tax benefit
In the above figure we can see that there is a lot left to be improved as we can see the besides
having good investment amounts people are not having the tax benefit at their full extant. But
the other reason can also be that they are not coming under the tax slab.
4.16 DEMOGRAPHIC INFORMATION
GENDER

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Fig 4.16.1 Gender
Fig 4.16.2 Marital Status
Fig 4.16.3 Age

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In this survey most of the respondant were of 15-35 age which proves that they can take
moderate risk and that is also shown in their responses.
Fig 4.16.4 income level
In the above figure most of the respondent had income less than 250000 which also restrict
them to invest more and also eliminates them from availing more and more tax benefits under
mutual fund scheme.
Fig 4.16.5 Educational qualification
In this study most of the students were graduation and post-graduation which may effect their
knowledge about mutual fund and they can understand the mutual fund easily

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CHAPTER 5
Findings and Suggestions
5.1 FINDINGS
a) If we talk about current investment plans still people are not so much with mutual
funds. But if we compare the result of mutual funds growth, people are attracting
towards the mutual funds because of some TV ads and also due to decrease in the
return rates the banks are giving.
b) The revolution in the field of internet made by jio is the effect that many of people are
now getting awared through internet ads also.
c) The study shows that the more people are younger they can adopt a little more risk
and they have more time horizon
d) The people see mutual fund most beneficial in the regard of tax benefit.
e) Most of people think that the mutual fund is good source of investment, so it has more
potential to grow in future
f) The liquidity factor in mutual funds makes this investment more suitable to people
according to their need.
g) The most common barrier for people to not buying mutual fund was lack of
knowledge and confidence.
5.2 SUGGESTIONS
a) Mutual Funds should be more promoted into the public as other policies are promoted
b) The documentation process should be simple
c) Companies should try to make people initiative towards risk.
d) Investors should be made fully aware of the concept of mutual fund & all the terms
and conditions.
e) It should more emphasize in advertising, as it is the most powerful tool to position ant
brand in the mindsets of customers.

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CHAPTER 6
CONCLUSION
In nutshell I would say that mutual fund is one of the most powerful investment tool in this
scenario as in this the professionals manage the portfolio and diversification of portfolio
makes it less risky but more profitable during these days when banks are giving very less
return. It also gives the tax benefits to people who are paying tax of maximum 150000 which
is a good amount. Moreover in the country like India which is a growing country it is very
good opportunity to get the benefit of equity market with low risk through diversification.