This document provides an invitation and overview of a property seminar about investment potential in the Rest of Central Region (RCR) area in Singapore. It discusses key districts and projects in RCR, including top-selling developments. Charts show property values in RCR are higher than Outside Central Region. The document outlines transformation plans and growth areas in RCR, such as Kallang Riverside and Paya Lebar Central becoming commercial hubs, and highlights the Sports Hub opening in 2014.

1. A PROPERTY SEMINAR INVITATION
R e s e a r c h
D e s k
PRESENTS
THE EVERGREEN INVESTMENT POTENTIAL OF THE
REST OF CENTRAL REGION (RCR)

2. REST OF CENTRAL REGION
REST OF CENTRAL REGION (RCR)
The area within CCR outside D9,10,11,
Downtown Core Planning Area & Sentosa
RCR
REST OF
CENTRAL
REGION
RCR = CITYFRINGE
DUE TO PROXIMITY TO
DOWNTOWN CORE
• DISTRICT 3 | ALEXANDRA, COMMONWEALTH
• DISTRICT 4 | HARBOURFRONT, TELOK BLANGAH
• DISTRICT 5 | BUONA VISTA, WEST COAST
• DISTRICT 7 | BEACH ROAD, BUGIS, ROCHOR
• DISTRICT 8 | FARRER PARK, SERANGOON ROAD
• DISTRICT 12 | BALESTIER, TOA PAYOH
• DISTRICT 20 | ANG MO KIO, BISHAN, BRADDELL
• DISTRICT 14 | GEYLANG, EUNOS, PAYA LEBAR
RCR
REST OF
CENTRAL
REGION
RCR
REST OF
CENTRAL
REGION

3. TOP 5 BEST-SELLING PROJECTS
16 October 2013
SEPTEMBER 2013 (RCR/OCR) ?
#1
#2
#3
#4
#5

4. TOP 5
D20
BISHAN
RCR
433
500
400
300
200
100
units
sold
$1,401psf
D18
PASIR RIS
OCR
317
units
sold
$818psf
BEST-SELLING PROJECTS
SEPTEMBER 2013
D20
D16
RCR
OCR
THOMSON
264
units
sold
$1,362psf
BEDOK
89
units
sold
$1,518psf
D23
DAIRY FARM
OCR
37
units
sold
$1,290psf

5. A LOOK AT THE PROPERTY VALUES
10 NEW LEASEHOLDS
$1,366 psf
$1,296 psf
OCR
OUTSIDE
CENTRAL
REGION
$1,418 psf $1,230 psf $1,219 psf $1,166 psf
RCR
REST OF
CENTRAL
REGION
$1,685 psf $1,469 psf $1,459 psf $1,450 psf
$1,355 psf

6. A LOOK AT THE PROPERTY VALUES
DENSITY ABOVE 500 VS PRICE-POINTS
RCR
OCR
REST OF
CENTRAL
REGION
ABOVE
800
862
$1,355 psf
THE LARGEST PROJECT
OUTSIDE
CENTRAL
REGION
992
$1,366 psf
810 $1,166 psf
IN CITYFRINGE / RCR
BELOW
800
622 $1,230 psf
618 $1,296 psf
616 $1,219 psf

7. A LOOK AT THE PROPERTY VALUES
5 COMPLETED LEASEHOLDS NEARBY
RCR
REST OF
CENTRAL
REGION
862
ABOVE
800
$1,355 psf
THE LARGEST PROJECT
IN CITYFRINGE / RCR
BELOW
800
TOP: 2006
TOP: 2007
600
$1,626 psf
RENTAL YIELD 3.98%
481
$1,146 psf
RENTAL YIELD 4.1%

8. 15 July 2013
AS PROPERTY PRICES IN
SET NEW BENCHMARKS
RCR
REST OF
CENTRAL
REGION
OCR
OUTSIDE
CENTRAL
REGION
PRESENTS A STRONGER DRAW
STRONGER LOCATION ATTRIBUTES
PROXIMITY TO CITY AREA
AT MARGINALLY HIGHER PRICES.

9. POTENTIAL LAND SITE
ST. GEORGE’S ROAD/LANE

10. M T INES 0MIN AWAY
I I N T E R S E C T I N G 55 M RR T LL I N E S 33 0 M I N A W A Y
NTERSECTING
2 0 3 0
2 0 1 5
2 0 1 3

11. RCR
REST OF
CENTRAL
REGION
KEY AREAS OF GROWTH
TRANSFORMING THIS REGION INTO BUSINESS & LIFESTYLE HUB
KALLANG RIVERSIDE
PAYA LEBAR CENTRAL

12. KALLANG RIVERSIDE
OFFERING WATERFRONT HOMES
WITH A MIX OF RETAIL + ENTERTAINMENT
TRANSFORMING KALLANG AREA
AS AN URBAN WATERFRONT DISTRICT
THE CENTRE FOR SPORTS, RECREATION, LEISURE
WITH RESIDENTIAL DEVELOPMENTS FLANKING
THE RIVERBANKS.

13. THE TRANSFORMATION OF
PAYA LEBAR
March 2012
THE LAUNCH OF PAYA LEBAR SQUARE
GROUNDBREAKING 13-STOREY COMMERCIAL PROJECT
430,000 SQFT OFFICE SPACE + 95,000 SQFT RETAIL SPACE
READY BY
Q3 2014
PAYA LEBAR CENTRAL EARMARKED AS A COMMERCIAL HUB
A NEW COMMUNITY COMMANDING A MIX OF OFFICE | RETAIL | HOTEL | PUBLIC AMENITIES

14. PAYA LEBAR CENTRAL
PAYA LEBAR IS ONE OF THE COMMERCIAL HUBS TO BE
DEVELOPED OUTSIDE CITY CENTRE
AS PART OF URA’S DECENTRALISATION STRATEGY IN THE
CONCEPT PLAN TO PROVIDE FOR ALTERNATIVES FOR
BUSINESSES & JOBS CLOSER TO HOME.
OTHER COMMERCIAL HUBS:
TAMPINES REGIONAL CENTRE, JURONG LAKE DISTRICT, WOODLANDS REGIONAL
CENTRE.
A NEW PUBLIC PLAZA
TRANSLATING TO 500,000 SQM OF COMMERCIAL SPACE
A MIX OF RETAIL, HOTEL, OFFICE DEVELOPMENTS AROUND
TANJONG KATONG & SIMS AVENUE
A NEW CIVIC CENTRE
THE FOCAL POINT FOR
STAGING COMMUNITY EVENTS,
FESTIVE ACTIVITIES, BAZAARS
AT GEYLANG SERAI.
TO SHOWCASE THE HERITAGE &
HISTORY OF THE AREA.

15. OPENING IN
APRIL 2014
THE SPORTS HUB
A NEW 55,000 CAPACITY NATIONAL STADIUM WITH RETRACTABLE
ROOF – LARGEST SPANNING STRUCTURE IN THE WORLD.
• A 6,000 CAPACITY AQUATICS CENTRE
• A 3,000 CAPACITY SPORTS ARENAS
• A WATER SPORTS CENTRE
• A SPORTS PROMENADE
• A SPORTS INFO & RESOURCE CENTRE
(LIBRARY, SPORTS MUSEUM, EXHIBITIOIN CENTRE)
• 41,000 SQM OF COMMERCIAL SPACE
(LEISURE, SHOPPING, DINING)