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Summary of Usability Findings
- 2. Key Findings on User Testing • 0% were aware of Vango prior to testing • 70% reported they would use Vango again • 60% missed the take photo feature • 100% of users needed assistance with the take photo feature • 30% missed the Search Bar • 80% wanted the discover page to be the default page • 100% wanted the search bar to be fixed
- 3. Title: Success Download Page Notes: • Consider changing image used for onboarding experience to convey more about what the app does
- 4. Title: Onboard 1 Notes: • Consider changing onboarding process to a walkthrough of key features with snapshots of where they are located instead of general overall features of the app
- 5. Title: Onboard 2 Notes: • Does the app recommend art that matches the room based on the colors? If yes, include a line that plays up this unique algorithm of matching artwork such as “We provide recommendations tailored specifically to the colors in your space”
- 6. Title: Onboard 3 Notes: • Consider changing the image (i.e. fingers framing art work) • Change wording “See exactly how the art will look on your wall with just a click”
- 7. Title: Onboard 4 Notes: • Should types of art available show up in a more condensed way (i.e. is it necessary to repeat Vango three times) and earlier in the on boarding process? • Should an optional quiz be included with a few questions on buyer’s art tastes and needs for us to provide tailored recommendations like Saatchi
- 8. Title: Curated Collections (Default) Notes: • All users felt that Discover should NOT be the first home page • Many users were over whelmed by options and felt it was cluttered while others liked layout • To some users, it was not clear who Danna Fainelli was
- 9. Title: Discover Notes: • All users felt this should be default page • Many users missed the search bar when entering this page after coming from the Collections page (they automatically scrolled down) • All users wanted the search bar to be fixed to top • Many users missed the take photo feature & many were confused by what the feature does
- 10. Title: Search Bar Notes: • Many users like this capability but missed this feature • Would like autocomplete of words • Add additional search features such as color and size (i.e. min/max width/ height) • Add description of what Small, Medium & Large constitute
- 11. Title: Discover 2 Notes: • When provided with the task of searching for a piece for their home, many users default to searching by these categories but were confused on how to sort and filter each art work after entering category (i.e. browse through Mood and wanted to filter by price)
- 12. Title: Artist Followed Notes: • Users understood what this page does • Some users confused as to why separate tabs for New, Sold and Trending Art are necessary and would prefer to just have them all in one feed
- 13. Title: Art on Wall 1 Notes: • Once the photo feature is used once, whenever we enter the photo feature from the “take photo” button, there is no indication to flip phone to preview on wall • Not clear throughout entire app that this feature exists. Many users though it was necessary to click photo button to default to this view
- 14. Title: Art on Wall 2 Notes: • All users needed help with onboarding of this feature • Photo recommendations don’t match the small/med/large • Some users wanted capability to adjust size against the wall by zooming in on image • Users could not see further details on the art after selecting • Unable to compare art in cart on wall
- 15. Title: Art Search 1 Notes: • Photos actual sizes do not match their relative sizes displayed here • Many users bothered by art hanging from top and empty space at bottom • Many users miss favorite buttons • User want to be able to filter selection and sort
- 16. Title: Product Detail 1 Notes: • Some users missed the size dimensions listed in bottom left corner
- 17. Title: Product Detail 2 Notes: • Higher quality photos • “Rotate your phone” message should appear in more places; users miss this feature • More description of piece and artist • What does “ready to hang” mean? – provide glossary of terms for new art users • Some prints did not have price listed
- 18. Title: Art in cart Notes: • Unable to preview and compare these artworks on wall • Cannot select artwork to get more details
- 19. Title: Shipping Notes: • No confirmation of shipping address allows bogus addresses and typos
- 20. Title: Payment Notes: • No confirmation of credit card info
- 21. Share Art w/ Friend Notes: • When sending art, friend only receives a photo of the art and no information of the art • The message does not indicate who is sending the recommendation (if they read into the link they can identify this)
- 22. Photo Details Notes: • This is all the friend receives, no info on the art or fact that they can purchase this piece on Vango
- 23. Referral Link Notes: • What if they do not want to download app and want to use the browser version? • Why is it necessary to sign up to browse art and view further details of recommended piece.