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Webサイトデザインまとめ① - 2014年8月
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Product Design Trends in 2024 | Teenage Engineerings
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Summary design website_01
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2014年8月15日 川﨑 陸 Webサイトデザインまとめ①
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1 夜空と交差する森の映画祭 2014 HP ▌
良い点 各コンテンツページに遷移すると4パターンの背景画像 をランダムで差し替えられ、ユーザを飽きさせない工 夫がされている。 マウスオーバーすると半透明になるバナーのインタラ クションは、サイトの世界観の中心である背景画像の 良さを引き出している。 映像紹介のローディングアイコンが映画のフィルムに なっており、細部まで世界観を追及している。 レスポンシブデザインで制作されている。 ティザーサイト (http://forest-movie- festival.jp/past/) は背景が動画になっており、4パタ ーンの動画が連続して流れる。特別な動きはないが、 自然の雰囲気と心地よさを感じさせる。 タイトル:夜空と交差する森の映画祭 2014 URL : http://forest-movie-festival.jp/home/ 概要 : 「夜空と交差する森の映画祭 2014」は、五感に訴えかける野外映画鑑賞会。草 や土のにおい、木々と葉が擦れる音、宙に浮かんだ煌めく星々など……余計な電 気信号を消すよう整備された映画館とは真逆の環境で、長編映画・ショートフィ ルムを複数ステージにてフェス形式でオールナイト上映する。 (Fashion Press記事より抜粋 : http://www.fashion-press.net/news/12267 ) イベントの世界観を徹底して演出
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2 映画「ジャッジ!」HP ▌ 良い点 TOPページに特に記述はなく、テキストはタイトルと コピー、キャスト、主題歌等の情報だけで、主に画像 や動画等のコンテンツとリンクバナーで構成されてい る。
TOPページの画面左にある登場キャスト画像にマウス オーバーすると、それぞれのセリフが吹き出しで出て くる仕組みが印象的でユーザの関心を引いている。 映画内で登場したキャラクターの特設ページもあり (U RLは同じ) 、キャラクターの紹介やちくわ笛で主題歌 を演奏した動画など、遊び心に溢れたコンテンツが用 意されている。 タイトル:ジャッジ! URL : http://judge-movie.com/ 概要 : 大手広告代理店に入社して間もない太田喜一郎(妻夫木聡)は、審査員として参 加予定の世界一のテレビCMを決定する広告祭に向かう。夜ごと開催されるパー ティーには同伴者がいなければならないことから、同じ職場の大田ひかり(北川 景子)も妻として一緒に行くことに。さまざまな国から集結したクリエイターた ちが自分の会社のCMをグランプリにしようと奔走する中、太田もひかりと共に 奮闘する。(シネマトゥデイより抜粋 : http://www.cinematoday.jp/movie/T0018112 ) 遊び心に溢れた多彩なコンテンツで ユーザを楽しませている
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3 TAKE ACTION Foundation
HP ▌ 良い点 財団の活動報告がメインコンテンツだが、色使いが明 るく気難しい雰囲気を感じさせない。 TOPページの活動内容へのリンク画像は主に画像+コピ ーで構成されており、見て内容が分かりやすい。 ヘッダに英語サイトへの切り替えのリンクと文字サイ ズ(S,M,L)の切り替えボタンが付いており、ユーザビリ ティにも優れている。 タイトル:TAKE ACTION Foundation URL : http://www.takeactionfoundation.net/ 概要 : 中田英寿氏が理事を務める財団。「なにかできること、ひとつ。」をテーマにわ たしたちの未来、子どもたちの未来のために自身ができることを考え、行動を起 こすキッカケ作りを創出するために2008年に展開されたTAKE ACTION +1 キャンペーン。継続していくことに意味があると考え、TAKE ACTION FOUNDATIONが設立された。(TAKE ACTION Foundation HPより抜粋 : http://www.takeactionfoundation.net/about/) 気難しさを全く感じない、親しみやす い財団のHP
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4 ホテルニューオータニ HP ▌ 良い点
黒を基調とした落ち着いたトーンで、高級感を演出し ている。 トップページに予約フォームを設置することで、予約 までのプロセスを最短で設定している。 外国人富裕層をターゲットとする高級ホテルとして、 日本語、英語、中国語(簡)、中国語(繁)、韓国語に対応 している。 メインビジュアル下とヘッダ左に会員サイトへのリン クを設置しており、各会員サイトへの流入口としての 機能も果たしている。 タイトル:ホテル ニューオータニ URL : http://www.newotani.co.jp/group/noc/index.html 概要 : 2014年に創業50周年を迎える老舗大型宿泊施設。自然との調和を意識した造り になっており、外国人ビジネスエグゼクティブ、富裕層も御用達の高級ホテルで ある。 幅広いターゲットのニーズを網羅している
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5 SUMMER SONIC 2014
HP ▌ 良い点 爽やかな色使いのヘッダでのカウントダウンで年に1回 のイベントへのワクワクを煽っている。 メインビジュアルで昨年の画像、ヘッドライナー、宣 伝動画を載せることで参加意欲をかきたてている。 外国人ユーザが多いこともあり、英語ページへのリン クがグローバルナビに設置されている。 サイト中段にタイムテーブルやアトラクション、動画 等の楽しめるコンテンツ、下段にはツアーバス、メル マガ、グッズといった必要な情報を分けてまとめるこ とで、求める情報へアプローチしやすくしている。 タイトル:SUMMER SONIC URL : http://www.summersonic.com/2014/ 概要 : サマーソニック(SUMMER SONIC)は、毎年8月上旬から中旬の間で2日間、土 曜・日曜に千葉(2000年のみ山梨)と大阪で開催される都市型ロック・フェス ティバルである。2014年は8/16,17の2日間開催される。 (Wikipediaより抜粋 : http://ja.wikipedia.org/wiki/%E3%82%B5%E3%83%9E%E3%83%BC%E 3%82%BD%E3%83%8B%E3%83%83%E3%82%AF) 調べる、楽しむ、の両方が可能な 洋楽系夏フェスサイト!
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