The document outlines the components and functions of newsletters, emphasizing their role as marketing tools and gray literature for organizations. It details various newspaper elements such as the flag, headline, infographic, and caption, while also discussing the importance of visual content. Additionally, it mentions recent activities related to post-election practices of candidates in Cebu City.

1. SUMATA LECTURE ON NEWSLETTER PRODUCTION
NHERU BONOAN VERAFLOR

2. newsletter
a short written report that
tells about the recent activities
of an organization
www.merriam-webster.com

3. newsletter
Is a marketing tool used to
sold products or services to
costumers or prospect
costumers.

4. newsletter
Public organizations produce
newsletters in order to
maintain their reputation in
the society.

5. newsletter
can be classified as
GRAY LITERATURE
These are materials and research
produced by organizations outside of the
traditional commercial or academic
publishing and distribution channels.

8. PARTS OF THE
NEWSPAPER

9. FLAG
HEADLINE
INFOGRAPHIC
BODY/TEXT
TEASER
PHOTO
BYLINE
JUMP LINE
CAPTION
BANNER
LEAD

10. INDEX
CUTOUT

11. FLAG
The newspaper’s name and
identity. It is also called as
nameplate.

12. FLAG
It is accompanied by the folio
which contains the following:..
• Volume/issue number
• Number of pages
• Date/time coverage
• Description
• Place of Publication

13. HEADLINE
The title of the story of the article.

14. HEADLINE
The headline is printed in type is
much bigger and bolder than its body
which is story itself.

16. PHOTO
Values to consider in choosing
photo for the paper:
• TECHNICAL VALUE
• EDITORIAL VALUE

17. Photo source: www.sunstar.com.ph

22. CAPTION
The words or sentences that
describes the photograph.
Parts of the caption:
• SLUG LINE/CAPTION LINE
• BODY/CUT LINE
• CREDITS

23. COMING CLEAN. Nearly a month ago, just a few days after the May 9
election, reelected Cebu City Councilor Dave Tumulak’s team began
removing his campaign posters. It’s not the only way candidates can
come clean. Yesterday, the Commission on Elections (Comelec) waited
for all candidates, win or lose, to report their campaign contributions and
expenses. (Contributed Foto/Judilyn Joy Defensor, CNU Intern)

24. TEASER
Promote stories inside the paper

25. INDEX
A guide on the contents of the paper.

27. FONT

28. Mahusay
VERDANA
SANS SERIF

29. Pasidungog
GEORGIA
SERIF

30. Gugma
CAMBRIA MATH
SERIF

31. Maupay
IMPACT
SANS SERIF

32. Salamat
BOOKMAN OLD STYLE
SERIF

33. inheru.blogspot.com
NHERU B. VERAFLOR
These slides were presented by during
the First PIO Conference of DPWH-8
held at Calbayog City on June 10, 2016