SumAll decided to say thank you in a different way. Here's what happened on Twitter as a result.

1. How SumAll used Twitter
to make people love
us even more.
!
!
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Or: A little case study
about a campaign we did.
T

2. We wanted a way to say
more than just “thanks” to
folks like Josh.

3. So we found their mailing
address and sent them
these…

5. Little cards with
instructions to let us
know if they wanted
doughnuts, flowers,
beer, or coffee for their
office.

6. We sent the cards to
more people like Josh.

7. Josh picked coffee for
his office.

8. Most chose beer.
!

9. After we delivered the
goods something else
happened.

10. These folks increased
their love for us and
helped spread the
word, organically.

11. A few examples…

15. Sometimes they even
returned the favor.

16. Sometimes we sent
stuff to say sorry.

17. We sent out around 100
Thank You letters and
received 18 responses.
!
(18% response rate? Not too shabby.)

18. So, who cares?

19. Those 18 people have
104,000 combined
followers.
!
That’s $.0136 per potential
impression. ($13.60 CPM)

20. But folks like Josh have
stayed continuously
engaged with us.!
(We ♡ him.)

21. A Twitter advertising
campaign we ran had
around 70,000 impressions
with a $8.50 CPM.

22. The point:
!
That’s not much of a
cost difference.

23. The bigger point:
!
Forget about traditional
ad campaigns.
!
Instead, involve your
community.

24. ⇪ Brand Equity
⇪ Brand Loyalty

25. Your turn.
Make it happen.