Sula Wineyards - Meera Mehta
•Download as PPTX, PDF•
2 likes•1,695 views
Sula Vineyard uses various social media strategies to promote their wines and events. These include Instagram contests to engage users and increase followers. They also use social media to help plan romantic dates and reservations at partner restaurants. Sula promotes recycling efforts and their annual Mango Festival through posts on sites like Facebook, Twitter, and Instagram. They sell merchandise through their website and other online stores, and aim to introduce a mobile app for reservations, membership, and learning about the winemaking process.
Report
Share
Report
Share
Recommended
Glean native promo
This document discusses food, culture and identity. It mentions that HotBredKitchen sells multi-ethnic breads to promote diversity in the culinary industry. It also announces an upcoming immersive culinary class hosted in the homes of NYC immigrants. The document states that Glean Native is a conversation exploring the complex relationships between food, identity and culture, and how these aspects are represented in the world.
Action project
Development of a platform that would engage a new and more young user base while not damaging the current user base; creating with it a new way to digest content, creating with it a whole new experience to get the traditional content.
The project was selected as the winner of the Action Project by the client in a competition with four other teams.
World Water Day Photo Contest
The Water4 Foundation and World Vision are holding a photo contest for World Water Day 2012 to raise awareness about the amount of water used to produce common food items. Entrants are asked to take a photo showing the amount of water in containers to creatively display water usage for a food item. Winners will receive prizes and have their photos shared on social media. The goal is to educate people on water conservation efforts.
Vyne Bistro Final presentation
Vyne Bistro hired a social media team to increase its brand image and connect with local wine lovers. The team focused on posting engaging content on Facebook, Instagram and Twitter that promoted Vyne's wine, food, music, art and community. Popular posts highlighted Wine Wednesday events and influential women in the wine industry. Through consistent branding and engaging followers, the team grew Vyne's social media presence significantly, with follower increases of 270% on Instagram, 167% on Twitter and 23% on Facebook, despite facing some challenges along the way.
Yogurt research
This document provides insights from market research on frozen yogurt consumers. It finds that the core consumers are youth aged 17-23 who see frozen yogurt as a healthy, guilt-free snack. While some preferred slightly tart bases, most found very tart bases off-putting. Competition was found to vary in creaminess, sweetness, and flavor balance. Recommendations include less sweet, less tart bases along with seasonal fruit toppings and revolving topping options. The packaging, outlet environment, and promotional strategies should be youth-focused to leverage the fun, status and bonding benefits of frozen yogurt.
Nonprofit Insights: The Untapped Power of Volunteer Stories
Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference.
What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free?
But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video.
Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.
Press release for learn to homebrew
Valley Brewers is hosting a free Learn to Homebrew Day event on November 4, 2012 from 12pm to 4pm to teach friends and family the basics of homebrewing. Organized by the American Homebrewers Association, Learn to Homebrew Day is an annual international event held on the first Saturday of November where experienced homebrewers gather to educate newcomers. Anyone interested in learning about homebrewing is invited to attend the event at Valley Brewers' location in Solvang, CA to participate in hands-on homebrewing instruction.
We Are What We Eat by Chef Myke Tatung Sarthou
Developing Filipino cuisine could help the Philippines achieve its potential as a tourist destination by allowing visitors to experience the local culture and people through food. Culinary tourism satisfies travelers' desire to experience something new beyond just eating. While globalization has merged some cultural tastes, the Philippines can stand out by rediscovering its unique culture and reimagining, reengineering, and rebranding its cuisine to meet global standards in a world-class way without cliches. The country should tell stories through its food and transform the ordinary into the extraordinary to attract tourists and create an interesting total experience for visitors.
Recommended
Glean native promo
This document discusses food, culture and identity. It mentions that HotBredKitchen sells multi-ethnic breads to promote diversity in the culinary industry. It also announces an upcoming immersive culinary class hosted in the homes of NYC immigrants. The document states that Glean Native is a conversation exploring the complex relationships between food, identity and culture, and how these aspects are represented in the world.
Action project
Development of a platform that would engage a new and more young user base while not damaging the current user base; creating with it a new way to digest content, creating with it a whole new experience to get the traditional content.
The project was selected as the winner of the Action Project by the client in a competition with four other teams.
World Water Day Photo Contest
The Water4 Foundation and World Vision are holding a photo contest for World Water Day 2012 to raise awareness about the amount of water used to produce common food items. Entrants are asked to take a photo showing the amount of water in containers to creatively display water usage for a food item. Winners will receive prizes and have their photos shared on social media. The goal is to educate people on water conservation efforts.
Vyne Bistro Final presentation
Vyne Bistro hired a social media team to increase its brand image and connect with local wine lovers. The team focused on posting engaging content on Facebook, Instagram and Twitter that promoted Vyne's wine, food, music, art and community. Popular posts highlighted Wine Wednesday events and influential women in the wine industry. Through consistent branding and engaging followers, the team grew Vyne's social media presence significantly, with follower increases of 270% on Instagram, 167% on Twitter and 23% on Facebook, despite facing some challenges along the way.
Yogurt research
This document provides insights from market research on frozen yogurt consumers. It finds that the core consumers are youth aged 17-23 who see frozen yogurt as a healthy, guilt-free snack. While some preferred slightly tart bases, most found very tart bases off-putting. Competition was found to vary in creaminess, sweetness, and flavor balance. Recommendations include less sweet, less tart bases along with seasonal fruit toppings and revolving topping options. The packaging, outlet environment, and promotional strategies should be youth-focused to leverage the fun, status and bonding benefits of frozen yogurt.
Nonprofit Insights: The Untapped Power of Volunteer Stories
Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference.
What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free?
But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video.
Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.
Press release for learn to homebrew
Valley Brewers is hosting a free Learn to Homebrew Day event on November 4, 2012 from 12pm to 4pm to teach friends and family the basics of homebrewing. Organized by the American Homebrewers Association, Learn to Homebrew Day is an annual international event held on the first Saturday of November where experienced homebrewers gather to educate newcomers. Anyone interested in learning about homebrewing is invited to attend the event at Valley Brewers' location in Solvang, CA to participate in hands-on homebrewing instruction.
We Are What We Eat by Chef Myke Tatung Sarthou
Developing Filipino cuisine could help the Philippines achieve its potential as a tourist destination by allowing visitors to experience the local culture and people through food. Culinary tourism satisfies travelers' desire to experience something new beyond just eating. While globalization has merged some cultural tastes, the Philippines can stand out by rediscovering its unique culture and reimagining, reengineering, and rebranding its cuisine to meet global standards in a world-class way without cliches. The country should tell stories through its food and transform the ordinary into the extraordinary to attract tourists and create an interesting total experience for visitors.
Barrys Tea Powerpoint
Barry's Tea, the second largest tea brand in Ireland, is launching a marketing campaign around the idea of living without tea for a week. As part of the #LivingWithoutBarrys campaign, Barry's Tea will select five candidates to stop drinking tea for a week and document their experience in daily video diaries. These video diaries will be compiled into weekly videos and shared on Barry's social media channels over four weeks. Viewers can vote for their favorite candidate to become the 2016 Barry's Tea Ambassador. The integrated campaign will include billboards, bus shelters, internet marketing, sales promotions, public relations events, and sports sponsorships to promote the #LivingWithoutBarrys challenge and increase engagement with the Barry's Tea brand.
Philippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl LLC is publishing a luxury hardcover coffee table book showcasing tourism in the Philippines titled "Philippines: The Beautiful Country and its People". The book will be published in November 2013 in NYC and feature over 100 pages of full color photography. Corporate sponsorship opportunities are available starting at $5,000, with partial proceeds benefiting a children's home in the Philippines. Philippine Pearl LLC is a registered non-profit that has previously organized charitable fundraising events.
Exploring the Potential for Craft Beer Tourism
A one-day workshop, sponsored by the Alberta Small Brewers Association, delivered on 12 March 2018 by Lesley Anderson of the Tourism Cafe.
Flavor Run for fun, fit vacation with Getaways Resort Management
The Flavor Run 5K is a charity run and festival taking place in Tampa on September 12th. Participants can walk or run a 5K course through stations where they will be coated in fruit-flavored colored powders. After completing the run, there will be a festival with fresh fruit, vendors, entertainment, and children's activities. All proceeds from the run go to charity while allowing runners to have fun and stay active on their vacation.
social media posts - SNS
The Sweet Nectar Society provides free photography sessions and community outreach programs to medically fragile children and their families. They have a website with information on how to sponsor, donate, volunteer, nominate a child for photography sessions, sign up for their newsletter, and learn about their programs including "Sweet Eats" and "Focus," which provide meals and raise awareness of specific illnesses. The organization shares stories of children they have worked with to highlight their beauty, strength, and resilience.
Lipton tea&honey final project
Team 4G presented a marketing plan for Lipton Tea & Honey. [1]
Lipton was founded in the 1800s in Scotland and is now a global tea brand. [2] It offers 9 tea categories and recent innovations include tea pyramids and tea with honey. [3]
The presentation focuses on Lipton Tea & Honey, which contains tea, honey, and natural flavors in individual sachets to make tea easily on the go. [4] It proposes marketing the product to health-conscious consumers aged 25-34 by emphasizing its convenience and low calories. [5-7]
Statistics show powder tea sales increased 31.1% from 2011-2012 while leaf tea
YalobushaCampaign
The document outlines Yalobusha Brewery's integrated marketing campaign to increase their social media presence and sales. It details their current social media followers and strategies to engage more users through campaigns centered around local college sports. The document also proposes partnering with local events, pursuing media coverage of the brewery's business and cuisine pairings, and pitching their Mississippi-brewed and high-quality craft beer to bar owners to drive sales. The goal is to establish Yalobusha as the premier local brewery through an integrated social, event, media and sales strategy.
ND Local Foods SARE project
The document summarizes presentations from a leadership training event for local foods in North Dakota. It provides overviews of 14 different local food projects from across the state, each presented in 1-2 paragraphs. The projects covered a wide range of topics, including farmers markets, food hub development, gluten-free crop promotion, farm tours, food cooperatives, and initiatives to reduce food waste. Each overview briefly described the objectives, accomplishments and future plans of the respective local food project.
Assignment 1 part b
The document discusses how wine has evolved over time from a necessary part of the human diet to both a food and a collector's item. It notes that wine is now enjoyed for both its health benefits and as a social activity. The document also explores how wine has become intertwined with food pairing and how collectors value wine based on aspects like label design and age. Modern wine production faces challenges in areas like marketing, environmental sustainability, and international trade.
HmongSapa Introduction
Social Enterprise is defined as any organization or business
that uses market - oriented production and sales of goods
and/or services to pursue a public benefit mission.
Tips and Guidelines For Choosing Wine
We, at Wine Tours Argentina are providing information to our customers about the world's best quality wine available in Argentina.
Wargaming CSR Strategy
Wargaming has supported several organizations that help victims of war through in-game fundraising campaigns and special emblems in World of Tanks. They have also partnered with veteran organizations like AMVETS and Wounded Warriors Canada to provide funds and have held campaigns to support organizations like Homes for Our Troops and Paralyzed Veterans of America. Additionally, Wargaming has assisted in restoring historical war vehicles through collaborations with museums and aims to establish educational programs and computer labs to further promote historical interest.
Cafes winter applications
This document provides recipes for 4 winter drink concepts:
1) A Popcorn Old Fashioned cocktail made with bourbon, popcorn syrup, and bitters.
2) A Ginger Mulled Wine made with red wine, ginger syrup, and hot water.
3) A Yuzu Hot Tea made with black tea, yuzu syrup, mint, orange, and lemon.
4) A Donut Hot Chocolate made with donut syrup, chocolate frappé, and milk.
Suggestions are provided for substituting different MONIN syrups in each drink.
Brands Winning @ Culture
What does it look like to win at culture? Here are a few examples including lululemon, Barefoot Wine and Duck Brand duct tape (yep, duct tape).
Farmers' Market Posters
It is the start of farmers' market season and the document encourages visiting local farmers' markets to purchase delicious meals directly from farmers while supporting the local economy. Many farmers' markets now accept debit cards, food assistance programs, and farmers' market gift tokens for those without cash. The document provides information on where to find market managers for payment options and lists social media and a website for additional details on farmers' markets and events.
Family foodie a
Family Foodie is a social media influencer that promotes brands through conversations on food, cooking, and family. In 2011, Family Foodie launched the #SundaySupper Twitter chat that engaged over 400,000 followers and received over 6 million impressions. Family Foodie reaches over 50,000 impressions per week, primarily women ages 30-48 who are married with children and engaged in social media daily. Brands partner with Family Foodie for virtual events and to reach her audience of loyal food and lifestyle bloggers.
Presentación GastroEkonomi
Presentación realizada en el marco del congreso de turismo gastronómico Gastroekonimi, celebrado en Estambul el 12 de marzo de 2019
Sula Wines Presentation
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
Sula Vineyards
Sula Vineyards is an Indian wine company that is rapidly growing but faces challenges maintaining quality and reputation as volumes increase. It has low cash flows, poor distribution networks, and low domestic market share. Its strengths include fast market growth and good climate for grapes, but weaknesses include low drinking age and poor wine awareness in India. The document discusses Sula's financial performance and options for continuing growth, such as expanding distribution, growing white wines, moving into new markets, and diversifying products. It proposes the big goal of surpassing a competitor as India's top wine and outlines risks and a timeline for implementation.
Sula Wine Case Study_2013GLPT1-G2
This document summarizes the introduction, challenges, opportunities, innovations, and future strategy of Sula Wines. Sula Wines was India's first commercial winery, founded in 2000 in Nashik, Maharashtra. It faced initial challenges with lack of expertise, technology, and an unfavorable regulatory environment. Opportunities included Nashik's suitable climate for grapes and a nascent Indian wine market. Through innovations like partnerships, equipment investments, and licensing, Sula Wines became a leader in India's wine industry and plans to continue expanding its premium offerings, production efficiencies, and marketing globally.
analysis of wine industry in india
This document is a project submitted by Disha M. Ranka for a master's degree in commerce. It analyzes the wine industry in India, with a focus on Sula Vineyards. The project includes sections on the history of wine, wine tasting, the Indian wine industry, Sula Vineyards' marketing strategy, and a SWOT analysis. It was conducted under the guidance of Dr. Adhir V. Ambavane and Prof. Chitra Subramaniam.
Indian Wine Industry Report
The Report provides exhaustive information on the Indian Wine Sector, the market size, projected growth rates, the demand drivers, SWOT analysis, key characteristics of the Indian market and profile of leading players in India.
An Illustrated guide to All Indian and Major International Wines in the Indian Market The First Complete Indian Wine Guide is surely going to pique your interest in wine, particularly in Indian wine. This report aims to contribute to the wider awareness of high-quality Indian wines, even as it guides the Indian consumer through all brands, domestic and imported, available in the Indian market
More Related Content
What's hot
Barrys Tea Powerpoint
Barry's Tea, the second largest tea brand in Ireland, is launching a marketing campaign around the idea of living without tea for a week. As part of the #LivingWithoutBarrys campaign, Barry's Tea will select five candidates to stop drinking tea for a week and document their experience in daily video diaries. These video diaries will be compiled into weekly videos and shared on Barry's social media channels over four weeks. Viewers can vote for their favorite candidate to become the 2016 Barry's Tea Ambassador. The integrated campaign will include billboards, bus shelters, internet marketing, sales promotions, public relations events, and sports sponsorships to promote the #LivingWithoutBarrys challenge and increase engagement with the Barry's Tea brand.
Philippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl LLC is publishing a luxury hardcover coffee table book showcasing tourism in the Philippines titled "Philippines: The Beautiful Country and its People". The book will be published in November 2013 in NYC and feature over 100 pages of full color photography. Corporate sponsorship opportunities are available starting at $5,000, with partial proceeds benefiting a children's home in the Philippines. Philippine Pearl LLC is a registered non-profit that has previously organized charitable fundraising events.
Exploring the Potential for Craft Beer Tourism
A one-day workshop, sponsored by the Alberta Small Brewers Association, delivered on 12 March 2018 by Lesley Anderson of the Tourism Cafe.
Flavor Run for fun, fit vacation with Getaways Resort Management
The Flavor Run 5K is a charity run and festival taking place in Tampa on September 12th. Participants can walk or run a 5K course through stations where they will be coated in fruit-flavored colored powders. After completing the run, there will be a festival with fresh fruit, vendors, entertainment, and children's activities. All proceeds from the run go to charity while allowing runners to have fun and stay active on their vacation.
social media posts - SNS
The Sweet Nectar Society provides free photography sessions and community outreach programs to medically fragile children and their families. They have a website with information on how to sponsor, donate, volunteer, nominate a child for photography sessions, sign up for their newsletter, and learn about their programs including "Sweet Eats" and "Focus," which provide meals and raise awareness of specific illnesses. The organization shares stories of children they have worked with to highlight their beauty, strength, and resilience.
Lipton tea&honey final project
Team 4G presented a marketing plan for Lipton Tea & Honey. [1]
Lipton was founded in the 1800s in Scotland and is now a global tea brand. [2] It offers 9 tea categories and recent innovations include tea pyramids and tea with honey. [3]
The presentation focuses on Lipton Tea & Honey, which contains tea, honey, and natural flavors in individual sachets to make tea easily on the go. [4] It proposes marketing the product to health-conscious consumers aged 25-34 by emphasizing its convenience and low calories. [5-7]
Statistics show powder tea sales increased 31.1% from 2011-2012 while leaf tea
YalobushaCampaign
The document outlines Yalobusha Brewery's integrated marketing campaign to increase their social media presence and sales. It details their current social media followers and strategies to engage more users through campaigns centered around local college sports. The document also proposes partnering with local events, pursuing media coverage of the brewery's business and cuisine pairings, and pitching their Mississippi-brewed and high-quality craft beer to bar owners to drive sales. The goal is to establish Yalobusha as the premier local brewery through an integrated social, event, media and sales strategy.
ND Local Foods SARE project
The document summarizes presentations from a leadership training event for local foods in North Dakota. It provides overviews of 14 different local food projects from across the state, each presented in 1-2 paragraphs. The projects covered a wide range of topics, including farmers markets, food hub development, gluten-free crop promotion, farm tours, food cooperatives, and initiatives to reduce food waste. Each overview briefly described the objectives, accomplishments and future plans of the respective local food project.
Assignment 1 part b
The document discusses how wine has evolved over time from a necessary part of the human diet to both a food and a collector's item. It notes that wine is now enjoyed for both its health benefits and as a social activity. The document also explores how wine has become intertwined with food pairing and how collectors value wine based on aspects like label design and age. Modern wine production faces challenges in areas like marketing, environmental sustainability, and international trade.
HmongSapa Introduction
Social Enterprise is defined as any organization or business
that uses market - oriented production and sales of goods
and/or services to pursue a public benefit mission.
Tips and Guidelines For Choosing Wine
We, at Wine Tours Argentina are providing information to our customers about the world's best quality wine available in Argentina.
Wargaming CSR Strategy
Wargaming has supported several organizations that help victims of war through in-game fundraising campaigns and special emblems in World of Tanks. They have also partnered with veteran organizations like AMVETS and Wounded Warriors Canada to provide funds and have held campaigns to support organizations like Homes for Our Troops and Paralyzed Veterans of America. Additionally, Wargaming has assisted in restoring historical war vehicles through collaborations with museums and aims to establish educational programs and computer labs to further promote historical interest.
Cafes winter applications
This document provides recipes for 4 winter drink concepts:
1) A Popcorn Old Fashioned cocktail made with bourbon, popcorn syrup, and bitters.
2) A Ginger Mulled Wine made with red wine, ginger syrup, and hot water.
3) A Yuzu Hot Tea made with black tea, yuzu syrup, mint, orange, and lemon.
4) A Donut Hot Chocolate made with donut syrup, chocolate frappé, and milk.
Suggestions are provided for substituting different MONIN syrups in each drink.
Brands Winning @ Culture
What does it look like to win at culture? Here are a few examples including lululemon, Barefoot Wine and Duck Brand duct tape (yep, duct tape).
Farmers' Market Posters
It is the start of farmers' market season and the document encourages visiting local farmers' markets to purchase delicious meals directly from farmers while supporting the local economy. Many farmers' markets now accept debit cards, food assistance programs, and farmers' market gift tokens for those without cash. The document provides information on where to find market managers for payment options and lists social media and a website for additional details on farmers' markets and events.
Family foodie a
Family Foodie is a social media influencer that promotes brands through conversations on food, cooking, and family. In 2011, Family Foodie launched the #SundaySupper Twitter chat that engaged over 400,000 followers and received over 6 million impressions. Family Foodie reaches over 50,000 impressions per week, primarily women ages 30-48 who are married with children and engaged in social media daily. Brands partner with Family Foodie for virtual events and to reach her audience of loyal food and lifestyle bloggers.
Presentación GastroEkonomi
Presentación realizada en el marco del congreso de turismo gastronómico Gastroekonimi, celebrado en Estambul el 12 de marzo de 2019
What's hot (17)
Philippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl Tourism Book - Corporate Sponsorship
Flavor Run for fun, fit vacation with Getaways Resort Management
Flavor Run for fun, fit vacation with Getaways Resort Management
Viewers also liked
Sula Wines Presentation
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
Sula Vineyards
Sula Vineyards is an Indian wine company that is rapidly growing but faces challenges maintaining quality and reputation as volumes increase. It has low cash flows, poor distribution networks, and low domestic market share. Its strengths include fast market growth and good climate for grapes, but weaknesses include low drinking age and poor wine awareness in India. The document discusses Sula's financial performance and options for continuing growth, such as expanding distribution, growing white wines, moving into new markets, and diversifying products. It proposes the big goal of surpassing a competitor as India's top wine and outlines risks and a timeline for implementation.
Sula Wine Case Study_2013GLPT1-G2
This document summarizes the introduction, challenges, opportunities, innovations, and future strategy of Sula Wines. Sula Wines was India's first commercial winery, founded in 2000 in Nashik, Maharashtra. It faced initial challenges with lack of expertise, technology, and an unfavorable regulatory environment. Opportunities included Nashik's suitable climate for grapes and a nascent Indian wine market. Through innovations like partnerships, equipment investments, and licensing, Sula Wines became a leader in India's wine industry and plans to continue expanding its premium offerings, production efficiencies, and marketing globally.
analysis of wine industry in india
This document is a project submitted by Disha M. Ranka for a master's degree in commerce. It analyzes the wine industry in India, with a focus on Sula Vineyards. The project includes sections on the history of wine, wine tasting, the Indian wine industry, Sula Vineyards' marketing strategy, and a SWOT analysis. It was conducted under the guidance of Dr. Adhir V. Ambavane and Prof. Chitra Subramaniam.
Indian Wine Industry Report
The Report provides exhaustive information on the Indian Wine Sector, the market size, projected growth rates, the demand drivers, SWOT analysis, key characteristics of the Indian market and profile of leading players in India.
An Illustrated guide to All Indian and Major International Wines in the Indian Market The First Complete Indian Wine Guide is surely going to pique your interest in wine, particularly in Indian wine. This report aims to contribute to the wider awareness of high-quality Indian wines, even as it guides the Indian consumer through all brands, domestic and imported, available in the Indian market
Wine industry
The document provides an overview of the global and Indian wine industries. It discusses the history of wine dating back 60 million years and key events like the Phylloxera plague in the 19th century. It outlines trends in consumption, major competitors in India, stakeholders, and value parameters. Major breakthroughs like pasteurization and innovations in bottling and packaging are also summarized. Leading Indian companies like Sula, Grover, and global player Gallo are profiled. The document concludes with information on distribution channels and margins.
Wine marketing final ppt
1) The document discusses wine marketing and promotions strategies in India, including top wine brands, preferred varieties, and consumer demographics.
2) It provides information on top-selling wines from producers like Grover Vineyards, Sula Vineyards, and Indage Vintners.
3) Various promotion tactics are outlined such as wine festivals, publications, tasting events, online marketing, gift ideas, discounts, and developing a wine club.
Brand Integration - Complan
Complan was launched in 1954 in Britain as a nutritional supplement for soldiers. It was introduced in India in 1964 and was marketed towards doctors and as a drink for recovery. Complan is positioned as the gold standard for children's nutrition. It targets growing children and active people. Complan has extended its brand into growth-focused, memory-focused, biscuit, and NutriGro products across various flavors. It has positioned itself as more nutritious than milk. Complan's strong brand recognition is due to its marketing and positioning as a leader in nutrition.
Treinamento roadshow office 2013
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
Quizz’on general quiz 2015
This document appears to be a general quiz from 2015 for an individual named Amith Ak. While no other details are provided in the document itself, it seems to be some sort of assessment or test containing general questions administered to Amith Ak in the year 2015. The brevity of the document leaves much of the context and specifics of the quiz undefined.
Space’in - space quiz - 2015
The document is a space-themed quiz containing 6 multiple choice questions. The questions ask about Giovanni Schiaparelli's observations of Mars, the largest asteroid in the solar system, the nearest star to Earth after the Sun, the planet associated with the Cassini division, and the name of the US space shuttle that crashed during take-off in 1986. The answers provided are "Canals", "Ceres", "Proxima Centauri", "Saturn", and "Challenger".
About Eduko
The Eduko Foundation aims to provide teens of all socio-economic backgrounds an opportunity to an enhanced education. Eduko uses the power of social learning to achieve that goal through a soon to be launched online platform.
We have in mind a win-win situation in which people who answer questions on our platform are rewarded with volunteering hours for the precious time and help they provide to help a peer. The person asking the question wins as they get their answer and are able to further their learning.
Fotos!
Este documento presenta un trabajo grupal realizado por cinco estudiantes - Martin Rodríguez, Christina Rubio, Karen Sánchez, Geovanny Solano y Juan Verdugo - para su clase de computación en la Unidad Educativa San Luis Gonzaga.
Mathematics quiz part - 2
The document discusses the importance of education in developing skills for the future. It states that education must focus on cultivating creativity, critical thinking, communication skills and collaboration to help students thrive in a rapidly changing world. Education should empower students to problem solve and adapt to new technologies and conditions.
General quiz - 2015
This document contains a single name - Amith Ak. No other context or details are provided about this individual. The document consists of only this name with no other words, sentences, or information given.
Fotos!
Este documento presenta un trabajo grupal realizado por cinco estudiantes - Martin Rodríguez, Christina Rubio, Karen Sánchez, Geovanny Solano y Juan Verdugo - para su clase de computación en la Unidad Educativa San Luis Gonzaga.
Muse’up 2015 - international music quest 1.0
This document appears to be a quiz containing music-related trivia questions. It includes 16 multiple choice questions about famous musicians and musical works. The questions cover a range of topics including rock and pop artists from the 1960s-1970s like Jimi Hendrix, The Who, and David Bowie, as well as classical composers like Mozart and Vivaldi. The quiz also includes questions about musicals, films featuring music, and contemporary musicians like Armin Van Buuren.
educational technology
This document lists various technologies used in education including telephones, computers, projectors, hardwares, and softwares. A range of tools from telecommunication devices to audiovisual equipment and software programs are employed in educational settings.
Gingivitis
Las encías inflamadas se caracterizan por estar rojas, sangrar fácilmente y causar mal aliento. Esto se debe a una mala higiene bucal como cepillarse incorrectamente los dientes, no usar hilo dental y puede asociarse a otras enfermedades. La mala higiene bucal puede causar movilidad dental y pérdida de piezas dentales. Para prevenir esto, es importante tener buenos hábitos de higiene bucal como cepillarse correctamente los dientes, usar hilo dental, enjuagues bucales, no fumar y asistir a cont
Viewers also liked (20)
Similar to Sula Wineyards - Meera Mehta
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
#iRemember… not only an amazing experience, but also an experiment joining Com Fu, Barista Espresso and the Online Community!
With Social Media falling gradually into the trap of Traditional Media, a disruption of the routine was needed.
For this purpose, a Social Experiment was devised by moving content creation from the Brand to the People and creating the first CSR campaign for Barista Espresso.
This gave birth to a 360 degree activation on Alzheimer’s Awareness Month, where people contributed through the different Social Media Platforms in support of the Alzheimer’s Association of Lebanon.
Oregon Wine Month Webinar
The document summarizes Oregon Wine Month activities in May 2017, including a webinar presenting tools, tips, and examples for wineries and trade partners to get involved. It outlines the campaign overview and objectives to build the Oregon wine brand. It provides details on point-of-sale materials, events, sweepstakes, and strategies for wineries, retailers, restaurants, and wholesalers to participate through tastings, promotions, and events. The webinar covers direct-to-consumer examples, trade programming for off-premise, on-premise, and wholesaler engagement.
Owm webinar-2016-slide-show-final
The document discusses tools and strategies for wineries and industry members to promote Oregon Wine Month in May 2016. It provides an overview of the statewide promotional campaign including media plans, sample advertisements, and social media efforts. It also offers many ideas for wineries and AVAs to directly engage consumers through events, tasting room promotions, newsletters, and social media using available templates and graphics. Strategies are also suggested to engage wholesale distributors and retailers in trade programming during the month.
Promoting dairy farming to the public with DairyCo
This presentation sets our how dairy farmers can get involved in DairyCo's consumer campaign to promote the public image of dairy farming.
Wine tourism conference presentation 2013
Presentation from the 2013 Wine Tourism Conference "Virtual Tourism" session with Lisa Mattson and Camron King.
Jelly Belly Sampling Report FY15_Oct. 14, 2014
The Jelly Belly sampling program report summarizes the results of sampling various Jelly Belly products at various events across Canada between October 2014-2015. Over 80,000 samples were distributed at events in Toronto, Ottawa, Calgary, Vancouver, and Montreal. The program was aimed at increasing brand awareness, trial of new flavors, and driving traffic to promotional websites. Key findings included that 15.5% of consumers had never tried Jelly Belly before and events on Facebook drove 7.85% of attendance on average. Challenges and recommendations for future programs are also provided.
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Mn319 presentation
Berna Hatton founded the Mill Will Cellar in 1996 with no prior experience in the wine trade. After one successful year, she won an award for Off-Licence of the Year. The Mill Wine Cellar specializes in fine wines, beers, spirits, and operates a café and DVD rental. It uses social media including its website, Facebook page, and email lists to connect with customers and promote wine appreciation classes and tastings. Consultants helped set up Twitter and LinkedIn accounts to position the business in the local community. E-marketing is now an important way for small businesses to advertise cost-effectively and reach large online audiences.
Nice ice new
This document outlines plans for a fruit cream company called Nice Ice to refresh their image, expand their markets, and increase sales. They aim to introduce new fruit cream flavors, update their summer theme packaging to be more colorful and eye-catching. Their key strategies include expanding their "Build it Yourself" packaging selection to increase consumption and sales, and launching an ongoing "On the Nose" social media campaign where customers can win free samples by posting photos of themselves with ice cream noses on social media. They will evaluate these strategies weekly and update their SWOT analysis to measure success over time against competitors.
Coffee lovers target market
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
Website structure analysis
Comparison of two different website in terms of: corporate identity, linguistic features, approach to the customers and no verbal communication
Websitestructureanalysis vinamilk granarolo
Comparison of two different website in terms of: corporate identity, linguistic features, approach to the customers and no verbal communication
Via Saviene - Loyalty Program.pptx
The document outlines Via Saviene's loyalty program marketing plan. It describes the jewelry brand and its target audience of women ages 25-45 in California. The objectives are to increase awareness of the loyalty program by 25% and sign up 200 new members per quarter. A multi-tiered loyalty program is proposed where members earn points for purchases and qualify for higher tiers with exclusive rewards. Marketing strategies include influencer marketing, paid search, display ads, and email campaigns targeting awareness and consideration.
Splenda, Skinny but Sweet
The document summarizes information about the artificial sweetener Splenda. It discusses Splenda's goal of allowing people to enjoy sweet foods and drinks without calories or guilt. Key points include that Splenda is made from sugar so it tastes like sugar, but has no calories. It also outlines Splenda's target markets, potential social media strategies, and metrics for measuring the success of promotional campaigns.
Splenda Skinny but Sweet
The document summarizes information about the artificial sweetener Splenda. It discusses Splenda's goal of allowing people to enjoy sweet foods and drinks without calories or guilt. Key points include that Splenda is made from sugar so it tastes like sugar, but has no calories. It also outlines Splenda's target markets, potential marketing strategies including social media, advertising, and metrics to measure success.
Splenda, Skinny but Also Sweet
The document summarizes information about the artificial sweetener Splenda. It discusses Splenda's goal of allowing people to enjoy sweet foods and drinks without calories or guilt. The document outlines Splenda's history and marketing strategies, including targeting dieters, women, and coffee/tea drinkers through social media platforms like Facebook, blogs, and YouTube. It proposes metrics like surveys, profits, and customer feedback to measure marketing success.
Splenda Skinny but Sweet
The document summarizes information about the artificial sweetener Splenda. It discusses Splenda's goal of allowing people to enjoy sweet foods and drinks without calories or guilt. Key points include that Splenda is made from sugar so it tastes like sugar, but has no calories. It also outlines Splenda's target markets, potential social media strategies, and metrics for measuring the success of promotional campaigns.
NMDL Splenda
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...
This presentation was delivered by Mogi Marketing and Orchard Media Group to tourism businesses on the 3rd of December. The objective was to integrate the Wales Year of Adventure 2016 campaign into a strategy to help deliver family adventure offering to visitors in the Vale of Glamorgan and Bridgend County. The campaign is called Your Family:Your Adventure.
Ansoff’s matrix1
Ansoff's Matrix outlines four strategies for corporate growth: market penetration, product development, market development, and diversification. It is illustrated using the example of Gloria Jeans Coffee, an Australian coffee shop franchise. Gloria Jeans has used strategies like expanding to new markets, developing new products like smoothies and teas, and diversifying into items like coffee mugs and training centers. Through strategies like promotions, new stores, and developing new products, Gloria Jeans has increased sales and traffic to their stores and website.
Similar to Sula Wineyards - Meera Mehta (20)
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
Promoting dairy farming to the public with DairyCo
Promoting dairy farming to the public with DairyCo
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
Social Media Marketing for the Wine Industry - Silicon Valley Business Journal
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...
Recently uploaded
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Transform Your Presence Now!..............
Make a significant impact on Facebook and transform your social media presence.
https://www.sociocosmos.com/product-category/facebook/
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Recently uploaded (14)
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Sula Wineyards - Meera Mehta
- 2. Sula Vineyard Social Media Presence
- 3. Social Media Strategies • As compared to the other Social Networking Sites, Sula Vineyards isn’t that active on Instagram. Instagram attracts more than 150 million monthly active users • Strategy – Instagram Contest • The first 100 people to like a particular picture receive free Sula Membership or a free stay for two days • More videos and pictures to be uploaded on a daily basis • #sulavineyards and share your Memories • Upload pictures of your memories and get a Wine bottle delivered at your residence
- 4. A Romantic Date With Us • A special day in your lives to be celebrated with Sula Wines • To make your Date special, contact Sula Vineyards through any of the Social Networks and make the day special for your loved ones • There are Little Italy Restaurants spread all over India • They will reserve a table and create a romantic ambiance for the two with a bottle of Sula Wines • Hashtag SulaVineyards on Instagram, Facebook and Twitter and share your special story with them
- 5. The Recycle Project • Recycling of Glass Bottles • Awareness on all Social Media Sites • Environment education through print ads • Tie up with an NGO who does the same
- 6. Sula Mango Festival’14 That time of the year is back – Mango Season! Whether its food or drink, tango with the King of Fruits at Sula Vineyards every weekend in May. Eat, sip or slurp it – you can choose from a wide variety of gooey mango delights: Cut Fresh Mango, Aamras, Mangoes with Vanilla Ice Cream, Mango Blast, Mango Milk Shake, Mango Pie, Mango Pastry, Mango Tart, Mango Cheese Cake, Come join us – it’s mango-licious! • Print Ads on all Social Media sites • Tweeting about what is going to happen in the festival • Bookings and Reservations • Contests and Free Stays • Keep a live band performance every day • Reveal every week which band is going to perform
- 7. Online Goodies Store • Sula Vineyards personalized merchandises • Accessories and Clothing • Scarves and Sunglasses • Personalized T-shirts of Sula Vineyards with your name • Selling through Sula Vineyards official site and various other online selling websites • A whole new Digital Campaign
- 8. Other Social Media & Digital Strategies • Keeping Sula wines tasting in the most famous lounges in India – promote through the lounges web pages • Introducing a Mobile Application through which tickets can be booked, membership can be done, how Wine is made is shown, reservations in lounges and events can be done, which is tied up with Sula Vineyards • Viral video on You Tube