Suhr Guitars is a guitar and amplifier manufacturer founded in 1984 by John Suhr that produces high-end, custom electric guitars and basses as well as guitar amplifiers. They introduce only one new model per year and offer customization options for woods and finishes. Their Frost series is influenced by matte car finishes and features an uneven texture that refracts light differently. Suhr guitars target high-income guitar players, especially blues and rock professionals.